Image of How to Properly Use Google Analytics for SEO Campaigns

How to Properly Use Google Analytics for SEO Campaigns

In today’s age, organic traffic is king. The proof?49% of marketers report that success in organic search results provides the highest ROI out of any other marketing channel.   Paid ad campaigns will always have their place – especially when starting out – but you won’t beat the competition without an informed SEO strategy that consistently generates quality …

Read moreHow to Properly Use Google Analytics for SEO Campaigns

Image of SEO Metrics

SEO Metrics

Google’s algorithm updates around 500 to 600 times each year, and that means that SEO best practices are constantly changing. That’s one reason it is vital that you regularly monitor key SEO metrics to ensure that your website is properly optimized for ranking. SEO metrics let you see what is working and what needs adjustment. …

Read moreSEO Metrics

Image of Backlink Strategy

Backlink Strategy

Backlinks are by far the top search engine ranking factor for showing up on Google’s first page.    Why is that? Because backlinks form the basis for the PageRank update that laid the cornerstone for Google’s ranking algorithm.          Not only that, but independent research has also confirmed that there is a direct correlation between backlinks and organic traffic. A …

Read moreBacklink Strategy

Image of Follow Vs. NoFollow Links Explained

Follow Vs. NoFollow Links Explained

According to a SerpWatch study, 65% of marketers confirmed that link-building is the most challenging aspect of SEO. If you are searching for ways to build your website’s link-building profile and improve your SEO, you may have encountered the terms “follow” and “nofollow” links. Luckily, we’ve made it really easy to understand. Spend a few minutes reading …

Read moreFollow Vs. NoFollow Links Explained