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We recently ran a contest asking SEO experts for their best answers to the question:

What Skills and Characteristics Make a Great SEO?

97 people participated in this study.

From the data we were able to define three main archetypes that successful SEOs fall into.

Which one are you?

Let us know in the comments.

If you know the history of the terms White Hat and Black Hat—how they started in grainy westerns where a hat was the only way to tell the silent villain and hero apart—you may understand why I really appreciate the place of these terms in SEO. Sure, SEO is a lot like a frontier. And Google would love you to think in terms of good and evil, but what we’re talking about today is the people who sort of stand in the middle. The middle is a little shakier ground than most, especially after the most recent changes to one of our favorite grey hat devices: PBNs.

As an agency, your profit margins are constantly being squeezed. You have fixed overheads to manage and every process needs to be optimized to deliver the best ROI. Everything matters with SEO but especially outreach. If not properly managed, it has the capacity to end up being...