With Google constantly adapting the search algorithm it means you not only need to be thinking about what are the best SEO practices right now but also, you need to keep an eye on where Google seems to be heading.
For example, as a community, we’ve known that mobile first indexing was going to be a big deal because Google has been giving us hints for 18 months. Those that adapted their sites accordingly have not seen any negative impact from the change over to mobile first indexing, those who ignored it have not had such a seamless transition.
Link building is no different.
Google has reiterated that any type of link acquisition is against their terms and you’d be naive to think there won’t be adjustments to the algorithm that affect links.
I have put together some of the strategies you could use to future proof, or at least where you might want […]