Tips and Tricks | Authority Builders

How Google’s Link Spam Update Actually Worked

February 16 by Corey Batt

The holiday season was chock-full of SEO updates from Google, with the 2022 Link Spam Update rolling out just a week after December’s Helpful Content Update. Starting on December 14th, the Link Spam Update was projected to take two weeks to roll out, but it would actually take a total of 29 days to complete – …

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SEO Metrics

November 1 by Corey Batt

Google’s algorithm updates around 500 to 600 times each year, and that means that SEO best practices are constantly changing. That’s one reason it is vital that you regularly monitor key SEO metrics to ensure that your website is properly optimized for ranking. SEO metrics let you see what is working and what needs adjustment. …

7-Step Guide For Creating Linkable Asset Content Pieces

September 20September 18 by Matt Diggity

Plenty of websites are struggling to earn the backlinks they need to boost their rankings.

Do you know the biggest reason why? It’s because they’re not creating anything worth linking back to, and it’s seriously slowing down their journey to online success.

That’s why I created this guide—I’m tired of seeing website owners pour their time and resources into SEO, only to come up short because they didn’t pay attention to the #1 rule when it comes to attracting natural links: content is king.

So if you want to stop wasting your time and money, and if you want to get those highly coveted editorial links, the best way to do it is to create content people actually want to see and share.

In this article you’ll learn:

What linkable assets are
How to utilize linkable assets in your link building campaigns
How to share your linkable assets
How to track your link building progress

Let’s get started…

The SEOs Guide To Building Links To The Right Pages

December 13January 11 by Matt Diggity

While there’s no debate about the importance of backlinks, other questions commonly pop up: Which pages should you build backlinks to? Should you send links to your homepage? Your resources? Your blog? What type of content benefits from backlinking the most? And how can you build backlinks in a way that’s both safe and powerful? We answer all of those …

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The 3 Stages Of Link Building: What Links To Build And When

March 14September 14 by Matt Diggity

Backlinks are still a highly significant ranking factor. Experts in the industry all agree that backlinks are one of Google’s most looked-at signals when determining a page’s rank. But while the importance of backlinks hasn’t changed, link building best practices certainly have. The biggest challenge SEO gurus and business owners face now is adapting their approach to what actually works today.

Because of all of these changes, backlinking in 2023 can be confusing, even for seasoned SEO practitioners. There are so many kinds of backlinks—the good, the bad, and the terrible. There’s guest posts, citations, and even paid links. And determining which backlinks you should aim for is one thing…and figuring out when to build them, and how to get them is a whole ‘nother ball game.

Considering all the work that goes into link building, it’s no surprise that people get overwhelmed. So, to help give you a jumping-off point, I’ve boiled the entire process down to three easy stages that anyone can follow, even if you’re an SEO n00b.

In this article, you’ll learn:

What kind of backlinks to build at various stages of your site’s growth
When to build different links to maximize returns
Other strategies to gain valuable backlinks

Let’s dive right in.

How Effective Are Guest Posts in 2022? (100 Links Tested)

January 25July 14 by Matt Diggity

When Matt Cutts said that guest posting was dead, it sent the SEO community into a tailspin. After all, if Google’s former head of web spam declared it “too spammy” to work, then guest blogging should be scratched off every SEO campaign, right? Well, wrong. Let’s set the record straight: Cuts himself corrected his statement, …

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How To Get High-Quality Backlinks – 28 SEO Experts Share Their Tips

January 11April 7 by Minuca Elena

If you want to rank a site one of the most difficult issues is how to get high-quality backlinks. Although some people say they can rank a site with no links, that’s not exactly true. You can rank new pages of a site without actively seeking links IF you already have a huge, established brand …

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How to Get Free, High-Power Backlinks by Leveraging Social Proof

July 13October 10 by Matt Diggity

Some of the best backlinks out there can be had for free, as long as you can provide something most brands can’t get enough of: Social proof.

What is social proof? Who wants it? And more importantly…

How do you leverage that desire to get super-powerful free links, free content, and even free stuff delivered to your home?

That’s what you’re going to learn in this guide, along with all the advice you need to do it right the first time. Let’s look at…

What is social proof?
How the “Social Proof Link Strategy” works
Where to find prospects
How to craft compelling pitches
How to follow up on a successful pitch
A look at the crazy results we’ve gotten. Like this…

What Does it Take to be an Amazing SEO? [Infographic]

May 21June 17 by Matt Diggity

We recently ran a contest asking SEO experts for their best answers to the question:

What Skills and Characteristics Make a Great SEO?

97 people participated in this study.

From the data we were able to define three main archetypes that successful SEOs fall into.

Which one are you?

Let us know in the comments.