Backlinks are still a highly significant ranking factor. Experts in the industry all agree that backlinks are one of Google’s most looked-at signals when determining a page’s rank. But while the importance of backlinks hasn’t changed, link building best practices certainly have. The biggest challenge SEO gurus and business owners face now is adapting their approach to what actually works today.
Because of all of these changes, backlinking in 2021 can be confusing, even for seasoned SEO practitioners. There are so many kinds of backlinks—the good, the bad, and the terrible. There’s guest posts, citations, and even paid links. And determining which backlinks you should aim for is one thing…and figuring out when to build them, and how to get them is a whole ‘nother ball game.
Considering all the work that goes into link building, it’s no surprise that people get overwhelmed. So, to help give you a jumping-off point, I’ve boiled the entire process down to three easy stages that anyone can follow, even if you’re an SEO n00b.
In this article, you’ll learn:
- What kind of backlinks to build at various stages of your site’s growth
- When to build different links to maximize returns
- Other strategies to gain valuable backlinks
Let’s dive right in.