Anchor Text Generator

How to Use Our Anchor Text Generator

Authority Builders Co. makes it super simple to figure out what text to use in your link building. Whether you’re doing internal linking or guest blogging on other sites, use our bulk anchor links generator to make the best use of every link. 

Before you start using the anchor text generator, you’ll need to do a little brainstorming. Grab a pen and paper, then review the content you want to link to. Start making a list of potential keywords that relate to your content. 

For example, if you’re writing an article about local business marketing and want to target keywords to build backlinks to this piece, your keyword list might look like this:

• Local business service page
• Local business website
• Local business homepage
• Services page

We could keep going with this list, but you get the idea. Your list of keywords should be diverse but relevant. 

Now that you’ve laid the groundwork, here’s how to use our free anchor text generator:

1. Enter the keywords that relate to the content you’re linking to.
2. Enter your business or brand name.
3. Choose the type of content you’re linking to (e.g., blog article, long-form content).

That’s it! Click the button and generate a list of anchor text options. It’s 100% custom to your business and content.

What Is Anchor Text?

Before we dive into the significance of our generator text tool, you need to know: What is anchor text, exactly?

Anchor text is the clickable text that sends users from the content they’re reading to other content. You might also hear it called a hyperlink or hyperlinked URL.

When you have hyperlinked URLs, users can click the text and be directed to another web page. The web page they’re taken to should relate to the linked text. 

For example, if we linked the text “dog training equipment” in an article, we would expect to be taken to a blog post or product page about dog training equipment. We would not expect to see a round-up of the best TV shows for Millennials or a company service page for an HVAC company.

Anchor text doesn’t just boost the reader experience. You can generate anchor text strategically to improve your SEO, too.

Why Anchor Text Matters in SEO

Any type of content you create – a blog page, an ecommerce product page, a company home page, and more – should appeal to your human readers. But it also needs to cater to search algorithms.

You can use anchor text as part of your search engine optimization strategy. The text you use gives algorithms context about the content you’re linking to. The better the algorithms understand the content, the better they can index and rank the content. 

Good anchor text can also encourage readers to click. They expect to learn more about what the anchor text is telling them. This helps to reduce bounce rates while providing a better user experience. 

In many cases, you do not have control over the anchor text others use when they link to your content. That’s why proactive link-building is so important – it allows you to choose not just who’s linking to you but also the text they’re using.

How Our Anchor Text Generator Works

We’ve designed our anchor text generator tool to work simply and powerfully for any business, no matter your niche or industry. We take your list of keywords and augment it with relevant keywords and phrases that can help describe your content. 

Our anchor text creator chooses anchor texts that:

• Are short and descriptive
• Aren’t exact match terms
• Are relevant to your main topic
• Have a decent search volume
• Match the user’s intent based on the content you’re linking to

It’s free to use our anchor text generator – try it for yourself and a get a full list of anchor texts to use in your link building.

Best Practices for Using Anchor Text in Your Content

Now that you know a little more about anchor text, let’s explore some ways you can use it to improve your SEO.

Use Descriptive Text

Misleading anchor text can harm your SEO, not to mention reader trust. Choose anchor texts that clearly match the content of the page you’re linking to. 

This helps users set the right expectations for what they’ll find if they click the link. It also adds context to the content for search engines, which will help with SEO.

Don’t Just Rely on Exact Match Terms

Exact match refers to using the exact keyword or key phrase you want to optimise for. While using some phrase match terms is fine, you don’t want to go overboard. Too many exact phrases look unnatural and can harm your SEO efforts.

Other options to use include:

• Partial match keywords: A variation or part of a keyword or phrase can add context to the content without seeming unnatural.
• Branded keywords: Using your national company name, brand name, or trademarked terms is common, especially with third-party content linking to your website.
• Generic terms: These are plain vanilla terms like “Click Here” or “Read More.” Using these is generally considered poor search engine optimization, so try to use these sparingly.

Mix up the types of anchor texts so you don’t get penalized for using too many phrase match terms.

Use Natural Language

Never try to force a keyword into your content, especially as anchor text. Search engine algorithms might not read your content in its entirety, but they do pay special attention to elements like links, anchor texts, and headings. 

Your anchor text should flow naturally with the content. This helps you avoid keyword stuffing while also making sense to your readers.

Consider User Intent

Think about what users expect to find when they click your link: Are they looking for a product or service to buy? Do they want more information about a topic? Just like you choose keywords based on user intent, you should also consider intent when choosing anchor text.

Aim for 3-5 Words

Keep anchor text short and to the point. Don’t link more words than you need. Long anchor links can be cumbersome and spammy-looking. A good goal is to link 3-5 words at a time.

Using Your Results

Our anchor text suggestion tool will send you a list of relevant anchor text options based on content type and the keywords you want to optimise for.

With this list, you can use these options to:

• Create anchor text for internal links
• Improve links from third-party sources within your control
• Optimise link-building strategies

If you need help choosing anchor text or securing backlinks and guest blogging opportunities, book a call or email sales@authoritybuilders today!