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How to Properly Use Google Analytics for SEO Campaigns

In today’s age, organic traffic is king. The proof?49% of marketers report that success in organic search results provides the highest ROI out of any other marketing channel.   Paid ad campaigns will always have their place – especially when starting out – but you won’t beat the competition without an informed SEO strategy that consistently generates quality …

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SEO Metrics

Google’s algorithm updates around 500 to 600 times each year, and that means that SEO best practices are constantly changing. That’s one reason it is vital that you regularly monitor key SEO metrics to ensure that your website is properly optimized for ranking. SEO metrics let you see what is working and what needs adjustment. …

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Backlink Strategy

Backlinks are by far the top search engine ranking factor for showing up on Google’s first page.    Why is that? Because backlinks form the basis for the PageRank update that laid the cornerstone for Google’s ranking algorithm.          Not only that, but independent research has also confirmed that there is a direct correlation between backlinks and organic traffic. A …

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Follow Vs. NoFollow Links Explained

According to a SerpWatch study, 65% of marketers confirmed that link-building is the most challenging aspect of SEO. If you are searching for ways to build your website’s link-building profile and improve your SEO, you may have encountered the terms “follow” and “nofollow” links. Luckily, we’ve made it really easy to understand. Spend a few minutes reading …

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How Many Internal Links Per Page

SEO experts agree that improving your internal link structure will boost your rankings in Google. What exactly are Internal links? They are a form of hyperlinks that point to pages on the same domain. These types of links are different from external links, which backlink to pages on other domains. Instead, internal links go to …

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7-Step Guide For Creating Linkable Asset Content Pieces

Plenty of websites are struggling to earn the backlinks they need to boost their rankings.

Do you know the biggest reason why? It’s because they’re not creating anything worth linking back to, and it’s seriously slowing down their journey to online success.

That’s why I created this guide—I’m tired of seeing website owners pour their time and resources into SEO, only to come up short because they didn’t pay attention to the #1 rule when it comes to attracting natural links: content is king.

So if you want to stop wasting your time and money, and if you want to get those highly coveted editorial links, the best way to do it is to create content people actually want to see and share.

In this article you’ll learn:

Let’s get started…

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How to Build Safe and Effective White Hat Links for Local Businesses

If you or your client serves a local community, you need local links. Sourcing high-DR links from global sites is not enough for Local SEO. They may give you some power, but they won’t give you local relevance.

Do you want to exceed expectations with industry-specific links that rarely cost money? Do you want to build relationships with the local business community while creating a sterling backlink profile?

Below, I’ll show you how…

In this guide, you’re going to learn what local link building is. You’ll also learn why local links can be more effective than prestigious ones that aren’t tied to your region. After that, you’re going to learn seven places to source high-quality local links.

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