Some of the best backlinks out there can be had for free, as long as you can provide something most brands can’t get enough of: Social proof.

What is social proof? Who wants it? And more importantly…

How do you leverage that desire to get super-powerful free links, free content, and even free stuff delivered to your home?

That’s what you’re going to learn in this guide, along with all the advice you need to do it right the first time. Let’s look at…

What is social proof?
How the “Social Proof Link Strategy” works
Where to find prospects
How to craft compelling pitches
How to follow up on a successful pitch
A look at the crazy results we’ve gotten.  Like this…

Foreword by Matt Diggity


There’s a lot of confusion around ranking aged domains..


Sometimes they work great and they get you a quick edge over using a brand new domain.


And sometimes they fail miserably.


Constantin Oesterling is a member of The Affiliate Lab since the beginning and is one of the top contributing members.


He’s about to take you though the whole journey of how he took a 50k search/month affiliate keyword from nowhere to page 1 using an aged domain.


You’ll learn about his technical setup, his onsite optimization strategies, and the backlinks he built in this follow-along case study.

Continue Reading

Foreword by Matt Diggity

Very soon I’ll be passing things over to Tom Buckland.

Tom is a very clever SEO who founded Ghost Marketing, based out of the UK.

I’d “known him” for a while on the interwebs, but we recently connected when I saw he was ramping up as an Authority Builders customer and coming to the Chiang Mai SEO Conference.

In this article he’s going to be going through a high-ROI link building campaign that he used to significantly propel his client’s organic growth.

When it comes to link building, quality is a tough metric to analyse, but one thing most SEOs will agree on in the 2019 onwards Google era is quality over quantity. I would take 10 great editorial links over 100 average links any day of the week.

Most people know that link building offers a great ROI and is a fraction of the cost […]

If you know the history of the terms White Hat and Black Hat—how they started in grainy westerns where a hat was the only way to tell the silent villain and hero apart—you may understand why I really appreciate the place of these terms in SEO.

Sure, SEO is a lot like a frontier. And Google would love you to think in terms of good and evil, but what we’re talking about today is the people who sort of stand in the middle.

The middle is a little shakier ground than most, especially after the most recent changes to one of our favorite grey hat devices: PBNs.

Forward from Matt Diggity:

This month’s guest post is from Mario Deal.

I’ve known him for quite some time being in various Facebook groups and private Skype masterminds.

Mario always came across as a clever SEO – a guy who knows how to push the needle in the SERPs.

Thus I was very excited when he said he wanted to share a success story with a high-profile client site.

In this article, you’re going to learn the exact onsite and offsite SEO plays Mario made to 4x this website’s organic traffic.

Grab your popcorn…

With Google constantly adapting the search algorithm it means you not only need to be thinking about what are the best SEO practices right now but also, you need to keep an eye on where Google seems to be heading.

For example, as a community, we’ve known that mobile first indexing was going to be a big deal because Google has been giving us hints for 18 months. Those that adapted their sites accordingly have not seen any negative impact from the change over to mobile first indexing, those who ignored it have not had such a seamless transition.

Link building is no different.

Google has reiterated that any type of link acquisition is against their terms and you’d be naive to think there won’t be adjustments to the algorithm that affect links.

I have put together some of the strategies you could use to future proof, or at least where you might want […]

Foreward by Matt Diggity:In a moment, I’m going to pass the mic over to Tom De Spiegelaere.

You may have met him before when I interviewed him about his journey from client to affiliate SEO.  If you haven’t heard it, check it out.

Tom is a heavy hitter in affiliate SEO these days and member of The Affiliate Lab.

In this guest post, I’ve given him permission to discuss one of The Affiliate Lab’s techniques called the Site Size Explosion, which can be used to unstick stubborn rankings for your website.

This works for both affiliate and client/local sites.

Here we go…

Meet Tom

This is the story of how I leveraged supporting content and featured snippets to get a foothold in a competitive niche, which gave me early $$$ to invest in link building and boost my ranks in the top 5.

Without this strategy, getting in the top 5 […]

As an agency, your profit margins are constantly being squeezed. You have fixed overheads to manage and every process needs to be optimized to deliver the best ROI.

Everything matters with SEO but especially outreach.

If not properly managed, it has the capacity to end up being a resource drain.

Outreach is also constantly changing.  Strategies that used to be effective are becoming less so.

Naturally, with so many moving parts to your businesses, you might take your eye off outreach only to find you have developed bad habits or are not operating as effectively as you could be.


From my position as a link provider, I have the opportunity to work with a variety of different agencies.

I get to see what works and also what mistakes are common.

I’ve highlighted 7 critical mistakes that I […]

In this article, I’m going to walk you through how you can find and manage content writers. We’ll be talking from the perspective of outreach, which is our area of expertise, but most of what will be covered can be used for content writers in other areas of SEO and digital marketing.

We’ll cover where you can find writers, how you can interview and select the right writer for you, and we’ll share with you processes for managing them. There is not one way to recruit and manage content writers, but we’ll share with you our extensive experience and what helps us reduce time and increase productivity.

If you’re running your own outreach you might find some little nuggets that will help you tweak your own processes to make them more effective. If you’re looking at starting to scale your outreach,  you have everything you need in this article to get it […]