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How Effective Are Guest Posts In 2020? (100 Links Tested)

When Matt Cutts said that guest posting was dead, it sent the SEO community into a tailspin. After all, if Google’s former head of web spam declared it “too spammy” to work, then guest blogging should be scratched off every SEO campaign, right? Well, wrong. Let’s set the record straight: Cuts himself corrected his statement, saying that …

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How to Increase your Outreach Conversion Rate by 64% [Outside-the-Box]

Any SEO worth their salt knows that guest posting is one of the best ways to network with others in the industry, tap into a wider audience, and earn some valuable backlinks to your own site. But despite its importance, many marketers are failing at the first crucial step of guest blogging: reaching out to the websites you want a link from.

In this guide, you’ll learn about popular outreach techniques that every SEO blog recommends – and why you SHOULDN’T follow their templates. You’ll also learn about a more effective alternative strategy that’s guaranteed to improve your conversion rate.

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How to Get Free, High-Power Backlinks by Leveraging Social Proof

Some of the best backlinks out there can be had for free, as long as you can provide something most brands can’t get enough of: Social proof.

What is social proof? Who wants it? And more importantly…

How do you leverage that desire to get super-powerful free links, free content, and even free stuff delivered to your home?

That’s what you’re going to learn in this guide, along with all the advice you need to do it right the first time. Let’s look at…

  • What is social proof?
  • How the “Social Proof Link Strategy” works
  • Where to find prospects
  • How to craft compelling pitches
  • How to follow up on a successful pitch
  • A look at the crazy results we’ve gotten.  Like this…

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Case Study: Hitting Page 1 for a 50k Search Keyword with an Aged Domain

Foreword by Matt Diggity There’s a lot of confusion around ranking aged domains.. Sometimes they work great and they get you a quick edge over using a brand new domain. And sometimes they fail miserably. Constantin Oesterling is a member of The Affiliate Lab since the beginning and is one of the top contributing members. He’s about to take you …

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How to Take a Website from Grey Hat to White Hat

If you know the history of the terms White Hat and Black Hat—how they started in grainy westerns where a hat was the only way to tell the silent villain and hero apart—you may understand why I really appreciate the place of these terms in SEO.

Sure, SEO is a lot like a frontier. And Google would love you to think in terms of good and evil, but what we’re talking about today is the people who sort of stand in the middle.

The middle is a little shakier ground than most, especially after the most recent changes to one of our favorite grey hat devices: PBNs.

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