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SEO
Contextual Link-Building: Still King in an AI-Powered SERP?
There’s a ton of talk online about how AI search forced brands to prioritize contextual relevance over DA/DR scores when building links. Here’s what most people are missing, though. Top-level marketers were already focusing on quality and contextual relevance years before AI Overviews and ChatGPT. Google’s algorithm had long been able to identify irrelevant backlinks, … Continued
SEO
Backlink Management for 2025: Indexing, Disavows, and What Google Still Ignores
Proper backlink management is paramount in 2025. Even if you’ve completely adjusted your link-building strategy to appeal to LLMs alongside search algorithms, you still need to know how to manage your backlinks. Neglect the links you’ve built, and you’ll inevitably wind up with: Broken links Links you should disavow Too many anchors of the same … Continued
SEO
Digital PR & AI SEO: Why Editorial Trust is the New Ranking Signal
If you want LLM-powered tools like ChatGPT to cite your content and recommend your brand, you need to build strong editorial trust. LLMs are able to reason through language, so they operate a lot like a researcher or journalist. Instead of only focusing on technical authority signals like DA/DR scores and link volume, AI search … Continued
SEO
Using AI to Build Links: What Works, What Gets You Ghosted, and What’s a Waste of Time
There are dozens of AI-powered link-building tools out there, but which are actually worth the investment? That’s the question we’re going to answer today. At this point, we’ve tried out countless AI link-building tools, and we’ve learned what works and what doesn’t. Right off the bat, we should tell you that any tool promising to … Continued
SEO
How Brand Mentions Work in AI Search (And Where to Earn Them)
In the realm of AI search, brand mentions have become a valuable commodity for marketers eager to get their brands cited by tools like ChatGPT. This is because, for LLM-powered search tools, brand mentions serve the same role as backlinks do to search algorithms. They’re trust-builders that influence which sources get summarized and cited on … Continued
SEO
AI Link-Building Tools We Actually Use (And Why Most Fall Short)
Since link-building can be incredibly time-consuming and challenging, it’s no wonder that so many marketers want to automate it with AI tools. However, most AI-powered link-building tools either: Miss the mark entirely Require too much human oversight to actually save time That’s not to say that there aren’t high-quality AI tools out there that will … Continued
SEO
Our AI Search Playbook: What’s Actually Working in 2025
AI platforms like ChatGPT and Perplexity, while still on the newer side, have been around long enough for savvy marketers like us to figure out how they work behind-the-scenes. We’ve been running tests and experiments on LLM-powered search tools for a long time now, and we’ve learned lots of interesting things about AI search optimization. … Continued
SEO
Do Premium Links Influence AI Rankings? Here’s What We’ve Seen
There’s no doubt that premium backlinks positively impact organic search rankings on Google. However, can the same be said for Gemini, Google’s large language model (LLM) that powers its AI Overviews? In the same vein, do other LLM-powered search tools like ChatGPT and Perplexity appreciate premium backlinks? The answer is yes, although LLMs value backlinks … Continued
SEO
AI Overviews: How to Get Cited, Ranked, and Clicked in Google’s Generative Results
Google’s generative AI Overviews (AIOs) have completely shaken up its search results, and they’re becoming more prevalent at an extremely rapid pace. This has made learning how to rank in AI Overviews an absolute necessity for search marketing. Here’s why. In January 2025, research showed they appeared for just 6.59% of Google desktop searches. In … Continued
SEO
AI SEO Isn’t Optional: How We’re Rebuilding SEO Strategy for Generative Search
The introduction of Google’s AI Overviews has sent shockwaves through the SEO world. Click-through rates are down, zero-click searches are up, and both are redefining how brands market themselves through Google. However, it’s not just Google that’s changing; AI is transforming the entire search experience. LLM-powered tools like ChatGPT and Perplexity are increasing in popularity … Continued
Most Popular Posts
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With Google constantly adapting the search algorithm it means you not only need to be thinking about what are the best SEO practices right now but also, you need to keep an eye on where Google seems to be heading. For example, as a community, we’ve known that mobile first indexing was going to … Continued
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SEO experts agree that improving your internal link structure will boost your rankings in Google. What exactly are Internal links? They are a form of hyperlinks that point to pages on the same domain. These types of links are different from external links, which backlink to pages on other domains. Instead, internal links go to other … Continued
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Are your in-house marketing campaigns failing to achieve your goals for business growth? Then you’ll likely find more success if you outsource your marketing to a professional agency. After all, marketing activities are time-consuming and demand a lot of resources, which is a lot to contend with for small-to-medium-sized businesses. Even larger businesses sometimes choose … Continued
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You may have heard that infographic can be a great tool for SEO… five years ago. But their usefulness is still very powerful today, if you know what you’re doing with them. We ran a poll in the Affiliate SEO Mastermind Facebook group, asking members how they are utilizing infographics in today’s SEO landscape. The … Continued
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