Competitors Organic Search

How to Use Our Competitor Organic Search Tool

Our organic search tool helps you identify SEO competitors that might not be on your radar. When you know who your SEO competitors are, you can better adjust your own content strategy to pull ahead in the rankings.

You’ll first need to discover your top SEO competitors, and our competitors report makes it easy. Just input your URL and click View Competition Report. Authority Builders Co. will run the data and send it directly to your inbox, with spelled-out metrics and insights about how your organic performance compares to theirs.

Agencies: You can also use our organic search tool to help your clients find their top competitors. We recommend using this tool with every new client to help you craft an effective campaign and get early SEO wins.

What Are Organic Competitors?

You may already know who your direct competitors are. They’re businesses selling similar products, services, and solutions as yours to the same people who buy from you. But in digital marketing, you have another type of competitor – organic competitors.

An organic competitor is someone who competes for visibility in the same search engine results pages you want to rank in. They’re optimizing their content for the keywords you want, even if they’re not exactly selling what you offer.

And since they’re ranking for the keywords you’re targeting and ranking for, this also means they’re competing for a slice of the traffic searching for those terms. Ranking is just part of the process; you also want searchers to click through to your website, not a competitor.

Knowing your organic competitors gives you a better idea of what you’re competing against for clicks. Compare your content to theirs, learn what makes it stand out, and decide how you can make yours better to rank higher and generate more traffic.

Who Are My Organic Competitors?

Your organic competitors might not be the same as your industry competitors. To find out who you’re up against in the SERPs, you could:

1. Log into Ahrefs or a similar SEO tool to find the keywords you’re ranking for.
2. Run a Google search on a keyword of your choice to see who’s ranking higher than you.
3. Make a spreadsheet of all the URLs ranking higher for your chosen keyword.
4. Toggle between tab after tab to compare your content with each competitor’s domain.
5. Repeat this process for every keyword you’re ranking for.

Or, you can use our competitor tool to surface your top SEO competition in seconds.

Our competitors report takes a data-driven approach to finding your top competition. Just input your URL and see your top 10 competitors, including:

• Competitor relevance score
• Shared keywords
• Number of organic keywords they rank for
• Organic monthly traffic
• Organic cost
• Adwords keywords

This brief but powerful report gives you a jumping-off point to start additional SEO research. Once you know who you’re up against, you can input each competitor’s domain into your SEO tools to learn more about their strategy.

How to Use Our Free Competitor Organic Search Tool

Our organic search tool is the first step in a thorough competitor analysis. Input your website address in the box, click View Competition Report, then input your email address to receive a copy of your results for future use.

With your results in hand, you can ignite new content creation ideas, invest in link building to build your backlink profile, and focus on how you can make your site rank higher.

Our competitor domain tool gives you lots of intel that can help you shape your own content strategy. Once you receive this free information, what can you do with it? Let’s explore some helpful ideas:

Identify New Keywords

Finding your organic competition is all about learning who is outranking you in search results. If they’re beating you in common keywords that you know about, chances are they’re ranking for other terms that might be relevant to your business.

Your mission: find out what other keywords are working for them, and then make those keywords work for you, too.

New keywords you’re not yet ranking for give you new opportunities to expand your content and reach a wider audience. You can also gain insight into what potential customers are searching for, allowing you to create content that meets those needs.

Remember, SEO is a moving target. Your competitors are likely working hard to improve their rankings, too. Keeping an eye on their keyword strategies helps you stay competitive and avoid falling behind.

Peek Into Their Content Strategy

There are millions of publishers and content creators trying to rank in search results. By identifying your top SEO competitors, you’re narrowing your focus to just a few similar creators. This competitive analysis gives you an easy way to compare your content strategies side by side and see how you can improve your efforts.

Which would you rather do: spend hours pouring through the SERPs trying to dissect the content of companies you think are similar to yours? Or quickly identify a handful of websites that will inspire new content ideas? 

Finding organic competitors is like a shortcut to better content. This is your chance to discover:

• What themes they’re talking about
• The content formats they’re using
• How frequently they post new content
• How completely they cover a topic
• How much engagement they receive
• Who is linking to their content
• How much traffic their content receives

Peeking inside a competitor’s content strategy gives you a clearer picture of what works and what doesn’t.

Compare Their Level of Expertise with Yours

Your top competitors give you a friendly benchmark to see how your subject matter expertise stacks up against theirs. By looking at their content, you can gauge the depth and breadth of their knowledge, which can tell you if your content might need to go deeper or wider.

You can also see how they present their knowledge, such as citing sources, including expert opinions, or featuring case studies. See where you might be able to add new perspectives to your article to keep your content fresh and valuable.

Recognize Strengths and Weaknesses

Comparing your content with your competitors’ can highlight your strengths — areas where your knowledge shines brighter. For example, your writing might be stronger, you might use better visuals, or you might be better at optimizing your content for search engines.

It can also point out weaknesses — topics where your competitors provide more detailed or accurate information, for example. Both of these help you know where to improve.

Uncover Their Positioning and Messaging

Knowing how competitors talk to their customers and position themselves in the market can help you shape your own messaging and find your unique voice. When you explore their blog articles and web pages, you get a feel for how they communicate. You can pick up on key themes and branding nuances, which can reveal the type of customer they want to attract.

By analyzing how your competitors position themselves, you can find gaps in the market. This can help you decide how to position yourself based on needs your competitors aren’t filling.

Discover Who’s Linking to Them

Rankings aren’t just about using the right keywords. Backlinks are also a prime ranking factor for search engine algorithms. In many cases, your competitors rank higher and receive more organic search traffic because their sites have more backlinks than yours. When you know where those backlinks come from, you can craft an outreach strategy to try to get links from those same sources.

Every backlink is like a vote of confidence in your content’s quality, accuracy, and relevance. It signals to search engines that other sites found your content valuable enough to share it with their audience. When you earn backlinks, you not only get a rankings boost but also earn free referral traffic from the sites that link to you.

Start Your Free Competitor Analysis

Before you can get inside your competitors’ heads, you need to know who your search engine competitors are. Start with our free tool – just enter your URL and generate your data in seconds.

If you need help identifying your competitors or securing backlinks and guest blogging opportunities, book a call or email sales@authoritybuilders today!