Front-page rankings for all tracked keywords for a tile and stone business.

By the numbers:

• 12,000% growth in organic traffic
• 31.2K organic search keywords
• 3x backlinks within one month

Our tile company client knows how to make a splash with its customers. Specialising in tile and stone for pools, bathrooms, kitchens, and more, their stunning products capture attention both on the website and in the homes of their customers. 

But before their tile and stone collection can enhance the lives of their customers – would-be customers first need to be able to discover them.

Before working with Authority Builders, the client usually appeared on page 2 or page 3 of organic search results. The company needed a way to boost online visibility in a credible and authentic way. They decided to work with our Authority Builders experts to create a highly targeted strategy that combined keywords, backlinks, and placement on trusted websites that would support more organic traffic.

The Strategy

Authority Builders rolled out an ABC Plus link building campaign, which focuses on strategic link building for backlinks, referral traffic, domain authority growth, and online credibility. We started with a fully custom content strategy, including an anchor text analysis to help search engines better learn the content of the client’s pages, a link velocity analysis, and an authority diagnosis.

Based on these reports, we began to place backlinks on sites with verified website traffic, which gave our client three immediate and ongoing benefits:

• A steady growth in referral traffic, which increased by 50% within the first month
• A rise in referring domains, which also helped to boost the client’s domain authority
• Higher rankings for keywords due to having more context and credibility from the backlinks

This would set the foundation for repeatable, scalable success and help the client rely more on organic traffic and sales, reducing the need for paid media.

The Results

We achieved success with multiple target pages and supporting content for all of the client’s goals. Tracking 100 keywords, we saw page one rankings for all of them. The site continues to maintain these positions despite seeing their rankings fluctuate wildly before working with Authority Builders.

Just prior to partnering with Authority Builders, the client received between 4,000 and 5,000 organic website visitors. We increased traffic by 50% in our first month – and peaked at 67,424 unique visitors just two years later. Referring domains also spiked more than 300%, helping the brand to get noticed in more places online.

Organic keywords rose within weeks of working together. The client receives substantial traffic from these page-one placements, including keywords that have a high difficulty rating. We increased organic keywords 2.3x, creating more traffic opportunities.

Last Word

Authority Builders aggressively pursues rankings by analyzing your current rankings, finding new opportunities, and leaving no stone unturned. Working quickly and diligently, we helped our client make noticeable gains within a month of working together and sustainable growth over the next year and beyond.