SaaS Link Building Services
SaaS Link Building Agency
Build authority for your SaaS from real sites with real organic traffic. See every site, its metrics, and its price before you spend a dollar. Browse the marketplace yourself, or hand the whole campaign to our team.
Create a Free Account and Receive:
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Every site vetted for real organic traffic - min. 1,000 monthly visitors or you are refunded
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No retainer minimums and no mandatory sales call
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Free account, instant access to live inventory and pricing
Every site vetted for real organic traffic - min. 1,000 monthly visitors or you are refunded
Brandon Monroe
Lead SEO
I've been using ABC Plus for a few months now and I'm completely satisfied with the service. It saves me a lot of time and the results are very good. The monthly report is quite insightful.
Gyorgy Bolla
Lead SEO Manager
I love the ABC Plus service from Authority Builders. They take care of everything for me - finding high quality guest posting sites, creating the content, making sure it gets posted, and tracking results. It's like cruise control for building my site's authority.
Doug Breaker
SEO Manager
Brandon Monroe
Lead SEO
I've been using ABC Plus for a few months now and I'm completely satisfied with the service. It saves me a lot of time and the results are very good. The monthly report is quite insightful.
Gyorgy Bolla
Lead SEO Manager
I love the ABC Plus service from Authority Builders. They take care of everything for me - finding high quality guest posting sites, creating the content, making sure it gets posted, and tracking results. It's like cruise control for building my site's authority.
Doug Breaker
SEO Manager
Built Around How Software Gets Bought
Most link building advice assumes you're selling something a person buys alone, in one sitting, after reading one article. SaaS doesn't work that way, and the link strategy shouldn't either.
The Buying Reality - Committees, funded competitors, crowded SERPs
Your buyer is a committee. A mid-market software purchase pulls in the person who will use the tool, the manager who owns the budget, and often security or procurement. Each of them searches differently: the end user looks for how to solve a problem, the manager looks for the best tool for it, and procurement checks whether the company is real. Authority has to be visible at all three altitudes, which means links pointing at more than your blog.
Your competitors are funded. On most SaaS SERPs you are up against companies with dedicated content teams, in-house SEO leads, and budget that arrived in a funding round rather than out of cash flow. They publish constantly. Out-publishing them usually is not realistic. Out-earning them on link quality often is, because volume plays are easier to fund than editorial relationships.
Review sites already own the shelf. Search almost any software category and the first page is stacked with G2, Capterra, and a wall of best-tools listicles from publishers. You are not going to displace all of them. The realistic play is to rank alongside them with your own pages while building the brand authority that gets you cited inside their lists.
Your competitors are funded. On most SaaS SERPs you are up against companies with dedicated content teams, in-house SEO leads, and budget that arrived in a funding round rather than out of cash flow. They publish constantly. Out-publishing them usually is not realistic. Out-earning them on link quality often is, because volume plays are easier to fund than editorial relationships.
Review sites already own the shelf. Search almost any software category and the first page is stacked with G2, Capterra, and a wall of best-tools listicles from publishers. You are not going to displace all of them. The realistic play is to rank alongside them with your own pages while building the brand authority that gets you cited inside their lists.
What It Takes - Quality placements, aimed where software buyers look
Your audience can smell a bad placement. SaaS buyers are frequently technical, and a link on a site with a slick domain rating and no readership does not just fail to move rankings - it damages credibility with anyone who clicks it.
Your category may not have a name yet. If you have built something new, there is no established keyword to rank for. Links from publications your buyers already read do double duty: they build search authority and they teach the market that your category exists.
The economics reward patience. A subscription customer pays you for years, not once. A position gained on a term that drives qualified signups keeps paying out across every renewal cycle - which is why link building tends to look expensive in month two and cheap in month eighteen. The real calculation is cost per link against the lifetime value of the customers that ranking brings in.
Where you are mentioned doubles as a security signal. Software buyers run an informal background check before they book a demo. Coverage on publications they recognize answers questions your own marketing cannot, because the endorsement is not yours. For the deeper strategic breakdown, our complete guide to SaaS link building walks through the tactics in detail.
Your category may not have a name yet. If you have built something new, there is no established keyword to rank for. Links from publications your buyers already read do double duty: they build search authority and they teach the market that your category exists.
The economics reward patience. A subscription customer pays you for years, not once. A position gained on a term that drives qualified signups keeps paying out across every renewal cycle - which is why link building tends to look expensive in month two and cheap in month eighteen. The real calculation is cost per link against the lifetime value of the customers that ranking brings in.
Where you are mentioned doubles as a security signal. Software buyers run an informal background check before they book a demo. Coverage on publications they recognize answers questions your own marketing cannot, because the endorsement is not yours. For the deeper strategic breakdown, our complete guide to SaaS link building walks through the tactics in detail.
How It Works - and Who It Is For
Two ways to work with us, depending on how much you want to run yourself. Most clients doing consistent work see ranking movement within two to three months, though that depends on your starting authority and how competitive your category is. We'd rather set that expectation up front on a page than on a call after you've signed.
Self-Serve or Managed - Pick your placements, or hand us the campaign
Self-serve through the marketplace: create a free account with no sales call required, filter live inventory by niche, domain rating, organic traffic, and price - including our existing SaaS guest post inventory - pick your placements seeing the exact site and exact price before you buy, and our writers and outreach team take it from there. Link insertions into established articles and listicle placements in ranking roundups are available the same way.
Managed campaigns: a strategy call looking at your site, competitors, and the pages that need to rank; a link gap analysis identifying how many links it realistically takes to close the gap by domain rating tier; manual outreach against your target list with velocity and anchor distribution managed to look organic; and QA plus monthly reporting, with every link passing our 20-point qualification process. Digital PR and high-authority placements cover the top of the profile, and for a fully managed program, ABC Plus handles site selection, content, placement, and reporting on an ongoing basis.
Managed campaigns: a strategy call looking at your site, competitors, and the pages that need to rank; a link gap analysis identifying how many links it realistically takes to close the gap by domain rating tier; manual outreach against your target list with velocity and anchor distribution managed to look organic; and QA plus monthly reporting, with every link passing our 20-point qualification process. Digital PR and high-authority placements cover the top of the profile, and for a fully managed program, ABC Plus handles site selection, content, placement, and reporting on an ongoing basis.
Fit Check - Who this is for - and who it is not
A good fit if: you have a SaaS product with paying customers and a site worth building authority to; you have commercial pages that should rank and currently don't; you're competing against better-funded companies and need quality to substitute for volume; you want to see and approve every site before it's used; or you're an agency buying links for software clients - we support white label arrangements.
Probably not the right fit if: you're pre-launch with no product and no content, since links have nothing to reinforce yet; you want the cheapest possible links, because the sites that are cheap are cheap for a reason; you need rankings inside 30 days, because link building compounds and anyone promising otherwise is selling you risk; or you want private blog network links. We don't build them and we won't.
Probably not the right fit if: you're pre-launch with no product and no content, since links have nothing to reinforce yet; you want the cheapest possible links, because the sites that are cheap are cheap for a reason; you need rankings inside 30 days, because link building compounds and anyone promising otherwise is selling you risk; or you want private blog network links. We don't build them and we won't.
Results: SaaS Link Building in Practice
We ran a link building campaign for a SaaS company in the graphic design space - an editing platform for photos, video, and design work. Their situation is one most SaaS companies will recognize: an established brand performing reasonably well in organic search, with service pages as the weak point. They needed authority flowing to their template pages, photo editor, and image background remover - exactly the pages publishers are least willing to link to.
The Numbers - What we delivered
Monthly organic traffic grew from 351K to 961K - roughly 2.7x where they started.
Over 1,800 backlinks built through targeted outreach and content creation.
Domain Rating rose from 78 to 81, above every competitor in their category.
Organic keywords grew from 331K to 476K, a 43.6% increase.
Top three rankings for photo editor, picture photo editing, and online photo editor - all keywords with difficulty scores in the nineties. Buying that same visibility through paid search would have cost well over a million dollars. More client results are in our case study library.
Over 1,800 backlinks built through targeted outreach and content creation.
Domain Rating rose from 78 to 81, above every competitor in their category.
Organic keywords grew from 331K to 476K, a 43.6% increase.
Top three rankings for photo editor, picture photo editing, and online photo editor - all keywords with difficulty scores in the nineties. Buying that same visibility through paid search would have cost well over a million dollars. More client results are in our case study library.
The Approach - How we solved the service-page problem
Rather than pitching commercial pages as commercial pages, we reframed them as what they plainly were: useful tools worth referencing. We backed that up with supporting content that gave publishers a reason to say yes - guest posts built around tutorials and in-depth guides for using the client's tools, plus thought leadership on current design trends - and placed the tools inside high-quality roundups comparing design software across the web.
Outreach targeted three buckets: established blogs in the photo and video editing space, graphic design software roundups and review sites, and articles where linking to one of the client's tools made editorial sense on its own merits. The competitive context matters: this client was up against software brands with domain ratings in the mid-to-high seventies, on keywords with difficulty scores in the nineties.
Outreach targeted three buckets: established blogs in the photo and video editing space, graphic design software roundups and review sites, and articles where linking to one of the client's tools made editorial sense on its own merits. The competitive context matters: this client was up against software brands with domain ratings in the mid-to-high seventies, on keywords with difficulty scores in the nineties.
SaaS Link Building Services - What You Get
We work across the full set of placement types rather than selling one tactic and calling it a strategy. The mix depends on your current link profile, your competition, and which pages need authority.
Guest Posts on Vetted SaaS Publications
Original articles on sites your buyers read, with your link built into a piece that earns its own traffic. Every site is checked for real organic visitors first.
Link Insertions & Niche Edits
Placement inside articles that already rank and carry their own backlinks. These move faster because the host page is established. Fully manual outreach.
Listicle Placements
Your product named inside the best-tools roundups that already rank for your category terms - the highest-intent placement available in SaaS.
Digital PR & Expert Commentary
Your founders and specialists positioned as sources, so your brand shows up in journalism. Typically the highest-authority links in a campaign.
High-Authority Placements
Links from the top tier of publications in your space - the sites hardest to reach through standard outreach.
Supporting Content
If your site is thin on assets that attract citations, our SEO writing teams build them, then we route the authority to your commercial pages.
Why SaaS Link Building Is Different
Two places most SaaS campaigns fall short: they point every link at the blog while the pages that convert stay under-linked, and they ignore how much software research now happens inside AI assistants. We build for both.
Authority Where It Pays - Revenue pages, not just the blog
Most SaaS campaigns point everything at the blog, since publishers link to educational content more readily than a pricing page. The result is a blog with strong authority and commercial pages that never rank. Your revenue pages are the ones that convert:
Comparison and alternatives pages. Someone searching "competitor alternatives" is in-market right now - frequently the highest-converting organic assets a SaaS company owns, and usually under-linked.
Feature, use-case, and integration pages. These capture buyers who know the problem they need solved, or who already have a stack and are checking whether you fit it.
Pricing. Often the most-visited page on a SaaS site and one of the least-linked.
Building links directly to commercial pages takes more care - natural anchors, host content that gives the link a reason to exist, and organic pacing. We map which pages drive revenue, run a link gap analysis against the competitors outranking you, and split the campaign between commercial targets and the supporting content that feeds them internally. Sometimes the honest answer is that a page needs fifteen quality links to compete; sometimes it's that the page itself is the problem. We'd rather tell you that in week one. Our analysis of which pages you should build links to covers the testing behind this, and our backlink strategy guide goes deeper.
Comparison and alternatives pages. Someone searching "competitor alternatives" is in-market right now - frequently the highest-converting organic assets a SaaS company owns, and usually under-linked.
Feature, use-case, and integration pages. These capture buyers who know the problem they need solved, or who already have a stack and are checking whether you fit it.
Pricing. Often the most-visited page on a SaaS site and one of the least-linked.
Building links directly to commercial pages takes more care - natural anchors, host content that gives the link a reason to exist, and organic pacing. We map which pages drive revenue, run a link gap analysis against the competitors outranking you, and split the campaign between commercial targets and the supporting content that feeds them internally. Sometimes the honest answer is that a page needs fifteen quality links to compete; sometimes it's that the page itself is the problem. We'd rather tell you that in week one. Our analysis of which pages you should build links to covers the testing behind this, and our backlink strategy guide goes deeper.
AI Visibility - The links that rank you are the links that get you named
A growing share of software research now starts in ChatGPT, Perplexity, or Google's AI Overviews. When a buyer asks an assistant to recommend tools in your category, you're either named or you aren't. There's no page two to rescue you.
We didn't take this on faith - we ran the play on our own site. Between January 2025 and February 2026, generative AI traffic to authority.builders grew 784%, reaching 4,023 sessions. ChatGPT accounted for 95.6% of it and grew 794%. Perplexity grew 541%, Gemini 683%, and Claude 950%. And that traffic didn't land on blog posts - it concentrated on the homepage and service pages, arriving ready to evaluate a purchase.
There was no trick to it: quality link building to our own site, consistent publishing, a clean technical foundation, and our team out front as visible experts. That's the same work we do for clients.
One wrinkle specific to software: when a buyer asks an assistant to compare tools, the model draws on the roundups, reviews, and comparison articles it has encountered. If your product is absent from those sources, it's absent from the answer - which is why listicle placements carry disproportionate weight for SaaS. AI visibility isn't a separate budget line; the placements that earn it are the same placements that build search authority. Our breakdowns of link quality for AEO and how authority signals shape AI answers explain the mechanics, and AI Plus is our managed AI search authority program.
We didn't take this on faith - we ran the play on our own site. Between January 2025 and February 2026, generative AI traffic to authority.builders grew 784%, reaching 4,023 sessions. ChatGPT accounted for 95.6% of it and grew 794%. Perplexity grew 541%, Gemini 683%, and Claude 950%. And that traffic didn't land on blog posts - it concentrated on the homepage and service pages, arriving ready to evaluate a purchase.
There was no trick to it: quality link building to our own site, consistent publishing, a clean technical foundation, and our team out front as visible experts. That's the same work we do for clients.
One wrinkle specific to software: when a buyer asks an assistant to compare tools, the model draws on the roundups, reviews, and comparison articles it has encountered. If your product is absent from those sources, it's absent from the answer - which is why listicle placements carry disproportionate weight for SaaS. AI visibility isn't a separate budget line; the placements that earn it are the same placements that build search authority. Our breakdowns of link quality for AEO and how authority signals shape AI answers explain the mechanics, and AI Plus is our managed AI search authority program.
Ready to Use the #1 Self-Serve Link Building Dashboard?
Skip the sales call. Create a free Authority Builders account, filter live inventory by niche, domain rating, traffic, and price - guest posts start at $160 per link, insertions at $177 to $297 - and buy a single link if that is all you want. You pay for links that get delivered, not for outreach hours.
Trusted by Global brands
Why Authority Builders for SaaS
Built for How Software Gets Bought
Your Buyer Is a Committee
End users, budget owners, and procurement all search differently. Authority has to be visible at every altitude - which means links pointing at more than your blog.
Book a call
Your Competitors Are Funded
Out-publishing VC-backed content teams is rarely realistic. Out-earning them on link quality is - volume plays are easier to fund than editorial relationships.
Book a call
Coverage Is a Security Signal
SaaS buyers background-check you before booking a demo. Editorial mentions on publications they recognize answer questions your own marketing cannot.
Book a call
And most importantly…
Tailored SaaS Link Strategies
Guest posts, niche edits, listicle placements, digital PR, and high-authority links - mixed to your link gap and pointed at the pages that need authority. No fixed packages.
Reviews
SEO’s love and trust Authority Builders
Owen Ter
SEO Manager
I've always been looking for a service like ABC+. Someone to do the backlink analysis for me, choose the right anchor text and then get the backlinks.
ABC definitely over-delivered. First, they presented a super detailed link gap analysis (down to decimal points), and even found the number of links needed for each domain rating category. The next thing I knew: I had a couple of DR 50+, DR60+ and even a DR70+ link and a huge ranking increase. This is a super hands-off service and absolutely worth the price.
Brittany B
SEO Manager
Thank you Shaun!
My account manager Shaun is great to deal with and during calls has helped me with problems with my SEO strategy that I didn’t realize were sitting unfixed by my previous agency for years.
It’s still early but the results have been significant and I’ve increased my budget with Authority Builders so we can expand the work being done. I’ve gone from being hard stuck on the bottom of page one to the top 3 for a number of terms and my major keyword which I couldn’t rank for has already got to position 9. The work they do is clear, trackable and good quality. I trust them with my website.
Geraldine Williams
Brand Owner
Authority Builders targeted SEO Aaron Conway has been an excellent results driven account manager who quadrupled website sales by executing a strategic monthly targeted keyword SEO plan over the course of 24 months.
Albert
Founder
Amazing Company
I've run a number of e-commerce stores and Authority Builders has dramatically improved our rankings and subsequent sales for each of them.
I always appreciate the honest feedback on budget, likelihood of success and pointing out other on page issues my sites have that need to be rectified even if that's not their core service.
Ben
SEO Manager
Top Notch
I've been with these guys for ages, as an ABC plus subscriber I've seen significant growth over that time.
The service is excellent and my account handler a joy to work with. Most importantly I trust them and their process. Recommended.
Gyorgy Bolla
Lead SEO Manager
I've been using ABC Plus for a few months now and I'm completely satisfied with the service. It saves me a lot of time and the results are very good. The monthly report is quite insightful.
Doug Breaker
SEO Manager
I love the ABC Plus service from Authority Builders. They take care of everything for me - finding high quality guest posting sites, creating the content, making sure it gets posted, and tracking results. It's like cruise control for building my site's authority.
2016
Founded
1000+
Happy Clients
600%
avg. traffic increase
Have Questions?
Contact our SEO experts directly
Get FREE Consultation
How Our SaaS Link Building Services Work
Managed SaaS Link Building - Our Proven Process
01
Strategy & Link Gap Analysis
We map which of your pages drive revenue, then measure how many referring domains separate you from the sites holding the positions you want - broken out by domain rating tier, so the budget conversation has a real answer behind it.
02
Outreach & Placement
Manual outreach against a target list you approve. Velocity and anchor distribution are managed so the profile grows the way an organic one would, and you see every site and its price before it is used.
03
Quality Assurance & Reporting
Every link passes our 20-point qualification process and a minimum of 1,000 monthly organic visitors on the host site - miss that and you are refunded and keep the link. Monthly reporting shows what was placed and how it is performing.
Link Building Agency Success Stories
Front-page rankings for all tracked keywords for a tile and stone business.
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Growth in organic traffic12,000%
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Organic search keywords31.2K
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Backlinks within one month3x
Read Now
Here’s How We Tripled the Traffic for one Law and Accounting Firm
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Growth in organic traffic3x
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New traffic sources via backlinks97
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Rankings for highly competitive accounting and law search terms
Read Now
How Traffic Grew 600% for One Online Retailer
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Organic monthly visits23,000
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Increase in domain authority13 Points
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Organic keywords8.1K
Read Now
Front-page rankings for all tracked keywords for a tile and stone business.
-
Growth in organic traffic12,000%
-
Organic search keywords31.2K
-
Backlinks within one month3x
Read Now
Here’s How We Tripled the Traffic for one Law and Accounting Firm
-
Growth in organic traffic3x
-
New traffic sources via backlinks97
-
Rankings for highly competitive accounting and law search terms
Read Now
How Traffic Grew 600% for One Online Retailer
-
Organic monthly visits23,000
-
Increase in domain authority13 Points
-
Organic keywords8.1K
Read Now
Meet our team of experts
Corey Batt
Head of Sales
Based out of Australia, Corey has been working in the SEO space for 7+ years and excels at SEO strategies for eCommerce companies.
Mike Fox
Head of Business Development
With over 10 years of experience in business development and SEO, he focuses on driving new business growth and client retention.
Adam Poyser
Account Manager
5+ years of experience in the digital marketing space. With expertise in sales and account management, Adam helps clients boost their online presence and search engine rankings through strategic link-building services.
Dan Humphry
Account Manager
Working since July 2020. Based in Auckland, New Zealand, Dan specializes in helping clients improve their online presence through effective SEO strategies
Shaun Clark
Authority Builders Account Manager
Based in South Africa, Shaun Clarke is an Account Manager at Authority Builders. He specializes in crafting tailored link-building strategies to boost clients' online visibility and drive growth in their digital marketing efforts.
David Hart
Authority Builders Account Manager
David Hart is an Account Manager at Authority Builders, where he focuses on enhancing clients' online presence through strategic SEO and link-building initiatives. His expertise helps businesses improve their search engine rankings and achieve their digital marketing goals.
SaaS Link Building FAQs
What sets Authority Builders apart from other link building services?
At Authority Builders, our cornerstone is our industry-leading 20-point qualification process for every link we acquire. This rigorous system ensures unparalleled quality control, setting us apart from other vendors. Our extensive network of high-authority websites undergoes this meticulous vetting, guaranteeing that each link placement is not only relevant but also naturally integrated.
Furthermore, our team of SEO experts crafts personalized strategies tailored to your specific niche and goals, leveraging our stringent quality standards to drive your success.
What sets Authority Builders apart from other link building services?
At Authority Builders, our cornerstone is our industry-leading 20-point qualification process for every link we acquire. This rigorous system ensures unparalleled quality control, setting us apart from other vendors. Our extensive network of high-authority websites undergoes this meticulous vetting, guaranteeing that each link placement is not only relevant but also naturally integrated.
Furthermore, our team of SEO experts crafts personalized strategies tailored to your specific niche and goals, leveraging our stringent quality standards to drive your success.
What sets Authority Builders apart from other link building services?
At Authority Builders, our cornerstone is our industry-leading 20-point qualification process for every link we acquire. This rigorous system ensures unparalleled quality control, setting us apart from other vendors. Our extensive network of high-authority websites undergoes this meticulous vetting, guaranteeing that each link placement is not only relevant but also naturally integrated.
Furthermore, our team of SEO experts crafts personalized strategies tailored to your specific niche and goals, leveraging our stringent quality standards to drive your success.
What sets Authority Builders apart from other link building services?
At Authority Builders, our cornerstone is our industry-leading 20-point qualification process for every link we acquire. This rigorous system ensures unparalleled quality control, setting us apart from other vendors. Our extensive network of high-authority websites undergoes this meticulous vetting, guaranteeing that each link placement is not only relevant but also naturally integrated.
Furthermore, our team of SEO experts crafts personalized strategies tailored to your specific niche and goals, leveraging our stringent quality standards to drive your success.
What should I look for in the best SaaS link building agency?
Three things worth checking before you sign anything. First, ask whether they will show you the actual sites in advance or only describe them in general terms. Second, ask what traffic threshold a site has to meet to enter their network, since domain rating alone can be manipulated. Third, ask whether they will build links to your commercial pages or only to your blog. An agency that cannot answer all three specifically is selling volume.
What SaaS link building strategies do you use?
Guest posts on vetted industry publications, link insertions into established articles, listicle placements in category roundups, digital PR and expert commentary, and high-authority placements where the target list demands it. The mix depends on your link gap and which pages need authority, not on a fixed package.
Can we choose the sites ourselves?
Yes - that is the core of how the marketplace works. You see each site with its metrics and price and decide. On managed campaigns we present the target list for approval before outreach begins. Nothing is placed on a site you have not reviewed.
Do you work with agencies?
A significant share of our clients are agencies buying on behalf of software clients. We support white label reporting so the work carries your branding.
Have Questions?
Contact our SEO experts directly
Get FREE Consultation
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Justin Houston
SEO Manager
Organic traffic growth :
12,000%
Ryan Stewart
Webris CEO
Organic traffic growth :
5,000%