Casino & iGaming Link Building Services
Casino and iGaming Link Building
Gambling backlinks from real sites with real traffic, vetted before you ever see them. No private blog networks, no link farms, no guessing what you paid for. Browse the inventory yourself or let our grey niche team run the campaign.
Create a Free Account and Receive:
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Every linking domain has 1,000+ monthly organic visitors - or you are refunded
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Compliance-aware placements for regulated markets
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See every site and its price before you commit
Every linking domain has 1,000+ monthly organic visitors - or you are refunded
Brandon Monroe
Lead SEO
I've been using ABC Plus for a few months now and I'm completely satisfied with the service. It saves me a lot of time and the results are very good. The monthly report is quite insightful.
Gyorgy Bolla
Lead SEO Manager
I love the ABC Plus service from Authority Builders. They take care of everything for me - finding high quality guest posting sites, creating the content, making sure it gets posted, and tracking results. It's like cruise control for building my site's authority.
Doug Breaker
SEO Manager
Brandon Monroe
Lead SEO
I've been using ABC Plus for a few months now and I'm completely satisfied with the service. It saves me a lot of time and the results are very good. The monthly report is quite insightful.
Gyorgy Bolla
Lead SEO Manager
I love the ABC Plus service from Authority Builders. They take care of everything for me - finding high quality guest posting sites, creating the content, making sure it gets posted, and tracking results. It's like cruise control for building my site's authority.
Doug Breaker
SEO Manager
How Much Do Casino Backlinks Cost?
Most agencies in this niche will not answer that question until you have been through a discovery call. We would rather publish the numbers: managed grey niche campaigns run $2,500 per month for 10 guest post placements on high-traffic DR 20-65 sites, or $5,000 per month for 22 - both including anchor text analysis, link velocity analysis, and authority diagnosis. Individual marketplace listings are priced per site.
Price Drivers - Three things set the price of a gambling backlink
The authority and traffic of the host site. Higher domain rating and higher real organic traffic cost more, consistently.
The grey niche premium. Publishers who accept gambling content know their inventory is scarce and price accordingly. Expect casino placements to run above what the same site would charge a mainstream brand.
Link type. Guest posts include content production. Link insertions into established articles carry a different cost profile because the host page already has its own authority.
One thing worth saying plainly: if a provider is quoting casino links at mainstream prices, ask where those links are coming from. In this niche, unusually cheap almost always means a network. Our link building pricing guide breaks down how these factors interact across the market.
The grey niche premium. Publishers who accept gambling content know their inventory is scarce and price accordingly. Expect casino placements to run above what the same site would charge a mainstream brand.
Link type. Guest posts include content production. Link insertions into established articles carry a different cost profile because the host page already has its own authority.
One thing worth saying plainly: if a provider is quoting casino links at mainstream prices, ask where those links are coming from. In this niche, unusually cheap almost always means a network. Our link building pricing guide breaks down how these factors interact across the market.
The Inventory - What kind of sites you actually get
Every site in our network clears a 20-point qualification process before it reaches your dashboard - history, editorial standards, outbound link patterns, and above all whether real people read it. That last one is the promise we put in writing: our linking domains carry a minimum of 1,000 monthly organic visitors, and if a placement does not meet that, you get a refund and keep the link.
Through ABC Plus Grey Niche, our done-for-you service for gambling, crypto, adult, and pharmacy brands, placements run on high-traffic, niche-relevant sites in the DR 20 to 65 range, with the mix set by what your profile needs rather than what we happen to have in stock. The workhorse formats are guest posts on gambling-friendly publications and link insertions into established articles, with high-authority placements and digital PR for the top of the profile. Our guide to niche edits covers the difference between doing insertions properly and doing them the way that gets sites penalized.
Through ABC Plus Grey Niche, our done-for-you service for gambling, crypto, adult, and pharmacy brands, placements run on high-traffic, niche-relevant sites in the DR 20 to 65 range, with the mix set by what your profile needs rather than what we happen to have in stock. The workhorse formats are guest posts on gambling-friendly publications and link insertions into established articles, with high-authority placements and digital PR for the top of the profile. Our guide to niche edits covers the difference between doing insertions properly and doing them the way that gets sites penalized.
What Is Casino Link Building?
Casino link building is the practice of earning backlinks from other websites to a gambling site - an online casino, a sportsbook, a poker room, or an affiliate review portal. Search engines treat a link as a signal that someone else considers your site worth referencing, and sites with more of those signals from credible sources tend to rank higher. In most industries, link building is one channel among several. In gambling, paid search is restricted or banned across large parts of the world, social advertising is heavily limited, and organic search carries a disproportionate share of the acquisition load. That raises the stakes on every link you build.
The Terms - Casino, iGaming, and who is actually buying
You will see the same thing called iGaming link building. The terms mostly overlap: casino tends to refer to the games and the operators, while iGaming is the broader industry label covering casino, sports betting, poker, bingo, and the affiliate ecosystem around all of it.
It is also worth being clear about who is buying. Two very different businesses search for casino backlinks: licensed operators running their own brands, and affiliates running review and comparison sites that send players to those operators. They compete against each other in the same search results, often for the same terms, and they need different link profiles to win. We work with both, and the distinction shapes everything downstream in a campaign.
One more piece of context: buying links is the norm in this vertical rather than the exception, and our guide to buying backlinks names casino as the textbook example of an industry where operators have to pay to keep pace. That is not an endorsement of buying badly. It is the reason the quality of what you buy matters so much here.
It is also worth being clear about who is buying. Two very different businesses search for casino backlinks: licensed operators running their own brands, and affiliates running review and comparison sites that send players to those operators. They compete against each other in the same search results, often for the same terms, and they need different link profiles to win. We work with both, and the distinction shapes everything downstream in a campaign.
One more piece of context: buying links is the norm in this vertical rather than the exception, and our guide to buying backlinks names casino as the textbook example of an industry where operators have to pay to keep pace. That is not an endorsement of buying badly. It is the reason the quality of what you buy matters so much here.
The Reality - Why this niche is genuinely harder
Publishers say no more often. Plenty of site owners will not link to a gambling brand at any price. The pool of willing, quality publishers is a fraction of what it is in a mainstream niche - and that scarcity is the single biggest driver of both cost and timeline.
Gambling is a YMYL category. Google applies heightened scrutiny to content that can affect finances, health, or safety. The quality bar for a link is higher, tolerance for a thin host article is lower, and a profile that looks purchased attracts more attention than the same profile pointed at a recipe blog.
Everyone in the niche is buying. Competition for the small pool of gambling-friendly publishers means prices run well above mainstream rates. You are not competing on whether to invest - you are competing on whether your investment lands on real sites or wasted ones.
Your existing profile may be working against you. Many gambling sites arrive carrying links from previous providers who used networks. Building quality links on top of a compromised profile produces slower results than the same investment on a clean one, which is why we audit first. Our guide to what makes a high-quality backlink covers the standards we hold placements to.
Gambling is a YMYL category. Google applies heightened scrutiny to content that can affect finances, health, or safety. The quality bar for a link is higher, tolerance for a thin host article is lower, and a profile that looks purchased attracts more attention than the same profile pointed at a recipe blog.
Everyone in the niche is buying. Competition for the small pool of gambling-friendly publishers means prices run well above mainstream rates. You are not competing on whether to invest - you are competing on whether your investment lands on real sites or wasted ones.
Your existing profile may be working against you. Many gambling sites arrive carrying links from previous providers who used networks. Building quality links on top of a compromised profile produces slower results than the same investment on a clean one, which is why we audit first. Our guide to what makes a high-quality backlink covers the standards we hold placements to.
How to Vet a Casino Backlink
Whether you work with us or not, these are the checks worth running on any gambling placement you are offered - and the shape a legitimate campaign takes once it starts.
The Checks - Five questions before you pay for anything
Does the site have real organic traffic? Pull it in Ahrefs or a comparable tool. A domain rating of 60 alongside 40 monthly visitors tells you the authority was manufactured.
Does the traffic come from somewhere sensible? A site claiming a UK audience with traffic from unrelated markets is worth a second look.
Who else does it link to? Open the outbound links. A page linking to a dozen unrelated commercial sites is a link farm regardless of its metrics.
Is there an actual publication behind it? Named authors, an about page, a posting history that predates the link market. Networks skip these.
Would you send a customer to this page? If the answer is no, the link is unlikely to be doing what you are paying for.
Red flags: a provider who will not name the site before you pay, guaranteed rankings on a timeline, prices far below market for the stated authority, bulk packages with no site selection, and vague answers about whether a network is involved.
Does the traffic come from somewhere sensible? A site claiming a UK audience with traffic from unrelated markets is worth a second look.
Who else does it link to? Open the outbound links. A page linking to a dozen unrelated commercial sites is a link farm regardless of its metrics.
Is there an actual publication behind it? Named authors, an about page, a posting history that predates the link market. Networks skip these.
Would you send a customer to this page? If the answer is no, the link is unlikely to be doing what you are paying for.
Red flags: a provider who will not name the site before you pay, guaranteed rankings on a timeline, prices far below market for the stated authority, bulk packages with no site selection, and vague answers about whether a network is involved.
The Timeline - What the first six months tend to look like
Months one and two are foundation work. We audit the existing profile, identify anything toxic already pointing at the site, run the link gap against your closest competitors, and agree the target pages. For operators moving off a previous provider, this stage often turns up network links that need to be understood before anything is added on top.
Months three and four are placement. Consistent outreach and publication at a pace that looks like growth rather than a purchase. Velocity control matters more here than in mainstream niches because the vertical is watched more closely.
Months five and six are where movement usually shows. Rankings on mid-competition terms start responding, and the data tells us where to concentrate the next phase. Head terms in this niche take longer than that, and anyone who tells you otherwise is selling optimism.
Months three and four are placement. Consistent outreach and publication at a pace that looks like growth rather than a purchase. Velocity control matters more here than in mainstream niches because the vertical is watched more closely.
Months five and six are where movement usually shows. Rankings on mid-competition terms start responding, and the data tells us where to concentrate the next phase. Head terms in this niche take longer than that, and anyone who tells you otherwise is selling optimism.
Why Casino Link Building Is Harder
Publishers say no more often, gambling is a YMYL category under heightened scrutiny, and everyone in the niche is buying - which pushes prices above mainstream rates and makes the difference between real sites and wasted ones the whole game. None of this makes the channel unworkable. It makes shortcuts expensive.
Compliance - Built for regulated markets
The article hosting your link is marketing material, and in regulated markets marketing material carries obligations. In the UK that means the Gambling Commission (UKGC) and the Advertising Standards Authority (ASA); other licensed markets have their own equivalents. We build content that reflects the requirements of the markets you are licensed in, place it where the readership matches who you may market to, and build in responsible gambling messaging where required. Your compliance team has the final word - we are a link building agency, not your regulatory advisor.
iGaming - Casino, sportsbooks, poker, and affiliates are different campaigns
Sportsbooks have seasonal editorial hooks sports publishers actually engage with. Affiliate portals need profiles that look editorially earned to survive algorithm updates. Operators carry brand and regulatory weight affiliates do not. The segment you are in drives which publishers we approach and what the content angle is - and adjacent placements in sports data or esports diversify a profile that would otherwise look narrow. Learn more about our approach in our guide to buying backlinks and link building pricing guide.
Casino & iGaming Link Building Services - What You Get
Every placement comes from direct contact with a real publisher. No automated blasts, no network insertions, no reselling the same handful of domains to every client in the niche.
Guest Posts on Gambling-Friendly Publications
An original article placed on a publication that accepts this category, with your link built into content that stands on its own. The workhorse of most casino campaigns.
Link Insertions
Placement inside articles that already exist, already rank, and already have their own authority. These tend to show results sooner because the host page is established.
High-Authority Placements
Links from the top tier of publications willing to work in this space - sites that standard outreach will not reach.
Digital PR
Data, research, and expert commentary that earns coverage rather than buying it. Harder in gambling than elsewhere, but the links it produces carry the most weight.
iGaming Segment Targeting
Sportsbooks, poker, bingo, lottery, and affiliate portals each have their own publisher communities. The segment you are in drives the target list and the content angle.
What We Do Not Do
No private blog networks, no link farms or expired domain networks, no hacked links, no exact-match anchor stuffing. In this vertical, that list is the difference between authority and a penalty story.
Ready to Use the #1 Self-Serve Link Building Dashboard?
Skip the sales call. Create a free Authority Builders account and see the actual gambling-friendly sites available in your vertical, with traffic figures and pricing attached to every listing. Managed grey niche campaigns run $2,500/month for 10 placements or $5,000/month for 22, on DR 20-65 sites with real traffic.
Trusted by Global brands
Why Authority Builders for Gambling
Grey Niche Infrastructure Since 2016
Real Sites, Real Traffic
Every linking domain carries a minimum of 1,000 monthly organic visitors. If a placement misses that, you are refunded and keep the link.
Book a call
Established Publisher Relationships
Our grey niche team works through publishers who already accept gambling content - not cold outreach into a market that mostly says no.
Book a call
Honest Expectations
Casino terms are a climb. Movement typically shows over months, not weeks, and anyone promising fast top-three positions is selling optimism.
Book a call
And most importantly…
ABC Plus Grey Niche
Our done-for-you service for gambling, crypto, adult, and pharmacy brands - built on exclusive partnerships with grey-niche-friendly publishers.
Reviews
SEO’s love and trust Authority Builders
Owen Ter
SEO Manager
I've always been looking for a service like ABC+. Someone to do the backlink analysis for me, choose the right anchor text and then get the backlinks.
ABC definitely over-delivered. First, they presented a super detailed link gap analysis (down to decimal points), and even found the number of links needed for each domain rating category. The next thing I knew: I had a couple of DR 50+, DR60+ and even a DR70+ link and a huge ranking increase. This is a super hands-off service and absolutely worth the price.
Brittany B
SEO Manager
Thank you Shaun!
My account manager Shaun is great to deal with and during calls has helped me with problems with my SEO strategy that I didn’t realize were sitting unfixed by my previous agency for years.
It’s still early but the results have been significant and I’ve increased my budget with Authority Builders so we can expand the work being done. I’ve gone from being hard stuck on the bottom of page one to the top 3 for a number of terms and my major keyword which I couldn’t rank for has already got to position 9. The work they do is clear, trackable and good quality. I trust them with my website.
Geraldine Williams
Brand Owner
Authority Builders targeted SEO Aaron Conway has been an excellent results driven account manager who quadrupled website sales by executing a strategic monthly targeted keyword SEO plan over the course of 24 months.
Albert
Founder
Amazing Company
I've run a number of e-commerce stores and Authority Builders has dramatically improved our rankings and subsequent sales for each of them.
I always appreciate the honest feedback on budget, likelihood of success and pointing out other on page issues my sites have that need to be rectified even if that's not their core service.
Ben
SEO Manager
Top Notch
I've been with these guys for ages, as an ABC plus subscriber I've seen significant growth over that time.
The service is excellent and my account handler a joy to work with. Most importantly I trust them and their process. Recommended.
Gyorgy Bolla
Lead SEO Manager
I've been using ABC Plus for a few months now and I'm completely satisfied with the service. It saves me a lot of time and the results are very good. The monthly report is quite insightful.
Doug Breaker
SEO Manager
I love the ABC Plus service from Authority Builders. They take care of everything for me - finding high quality guest posting sites, creating the content, making sure it gets posted, and tracking results. It's like cruise control for building my site's authority.
2016
Founded
1000+
Happy Clients
600%
avg. traffic increase
Have Questions?
Contact our SEO experts directly
Get FREE Consultation
How Our Casino Link Building Service Works
Grey Niche Link Building - Our Proven Process
01
Audit & Link Gap Analysis
We audit your existing profile first - gambling sites often carry network links from previous providers - then measure the gap to the operators outranking you, broken out by authority tier.
02
Content & Manual Outreach
Our writers produce host articles worth publishing on their own merits, and every placement comes from direct contact with a real publisher. Velocity is controlled because this vertical is watched closely.
03
Quality Assurance & Reporting
Every link passes our 20-point qualification process and the 1,000 monthly organic visitor minimum. Dashboard access shows what was placed, where, and how it is performing, month to month.
Link Building Agency Success Stories
Front-page rankings for all tracked keywords for a tile and stone business.
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Growth in organic traffic12,000%
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Organic search keywords31.2K
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Backlinks within one month3x
Read Now
Here’s How We Tripled the Traffic for one Law and Accounting Firm
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Growth in organic traffic3x
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New traffic sources via backlinks97
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Rankings for highly competitive accounting and law search terms
Read Now
How Traffic Grew 600% for One Online Retailer
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Organic monthly visits23,000
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Increase in domain authority13 Points
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Organic keywords8.1K
Read Now
Front-page rankings for all tracked keywords for a tile and stone business.
-
Growth in organic traffic12,000%
-
Organic search keywords31.2K
-
Backlinks within one month3x
Read Now
Here’s How We Tripled the Traffic for one Law and Accounting Firm
-
Growth in organic traffic3x
-
New traffic sources via backlinks97
-
Rankings for highly competitive accounting and law search terms
Read Now
How Traffic Grew 600% for One Online Retailer
-
Organic monthly visits23,000
-
Increase in domain authority13 Points
-
Organic keywords8.1K
Read Now
Meet our team of experts
Corey Batt
Head of Sales
Based out of Australia, Corey has been working in the SEO space for 7+ years and excels at SEO strategies for eCommerce companies.
Mike Fox
Head of Business Development
With over 10 years of experience in business development and SEO, he focuses on driving new business growth and client retention.
Adam Poyser
Account Manager
5+ years of experience in the digital marketing space. With expertise in sales and account management, Adam helps clients boost their online presence and search engine rankings through strategic link-building services.
Dan Humphry
Account Manager
Working since July 2020. Based in Auckland, New Zealand, Dan specializes in helping clients improve their online presence through effective SEO strategies
Shaun Clark
Authority Builders Account Manager
Based in South Africa, Shaun Clarke is an Account Manager at Authority Builders. He specializes in crafting tailored link-building strategies to boost clients' online visibility and drive growth in their digital marketing efforts.
David Hart
Authority Builders Account Manager
David Hart is an Account Manager at Authority Builders, where he focuses on enhancing clients' online presence through strategic SEO and link-building initiatives. His expertise helps businesses improve their search engine rankings and achieve their digital marketing goals.
Casino & iGaming Link Building FAQs
What sets Authority Builders apart from other link building services?
At Authority Builders, our cornerstone is our industry-leading 20-point qualification process for every link we acquire. This rigorous system ensures unparalleled quality control, setting us apart from other vendors. Our extensive network of high-authority websites undergoes this meticulous vetting, guaranteeing that each link placement is not only relevant but also naturally integrated.
Furthermore, our team of SEO experts crafts personalized strategies tailored to your specific niche and goals, leveraging our stringent quality standards to drive your success.
What sets Authority Builders apart from other link building services?
At Authority Builders, our cornerstone is our industry-leading 20-point qualification process for every link we acquire. This rigorous system ensures unparalleled quality control, setting us apart from other vendors. Our extensive network of high-authority websites undergoes this meticulous vetting, guaranteeing that each link placement is not only relevant but also naturally integrated.
Furthermore, our team of SEO experts crafts personalized strategies tailored to your specific niche and goals, leveraging our stringent quality standards to drive your success.
What sets Authority Builders apart from other link building services?
At Authority Builders, our cornerstone is our industry-leading 20-point qualification process for every link we acquire. This rigorous system ensures unparalleled quality control, setting us apart from other vendors. Our extensive network of high-authority websites undergoes this meticulous vetting, guaranteeing that each link placement is not only relevant but also naturally integrated.
Furthermore, our team of SEO experts crafts personalized strategies tailored to your specific niche and goals, leveraging our stringent quality standards to drive your success.
Is it safe to buy casino backlinks?
It depends entirely on what you are buying. Paid placements on real publications with genuine readership, wrapped in content worth publishing, behave like editorial links. Placements on private blog networks and link farms carry real penalty risk - and that risk is higher in gambling because the vertical gets more scrutiny. The distinction is the source, not the transaction.
What should I look for in a casino link building agency?
Ask three casino link building questions. Will you show me the exact sites before I pay? What traffic threshold does a site have to clear to enter your network? Do you use private blog networks in any part of the campaign? An agency that answers all three plainly is worth talking to. One that deflects on any of them is telling you something.
Can you build links for sports betting and poker, not just casino?
Yes. Sports betting, poker, bingo, and lottery all sit inside the same grey niche service, and each has its own publisher community we work with. Sportsbooks in particular benefit from seasonal editorial hooks that sports publishers engage with willingly.
What makes gambling backlinks different from regular backlinks?
The mechanics are identical. What changes is supply and scrutiny. Far fewer publishers will accept the content, which raises prices, and the YMYL classification means both search engines and publishers apply a higher quality bar to what does get placed.
Have Questions?
Contact our SEO experts directly
Get FREE Consultation
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Justin Houston
SEO Manager
Organic traffic growth :
12,000%
Ryan Stewart
Webris CEO
Organic traffic growth :
5,000%