By the numbers:
- 151K new organic keywords
- 26-point increase in domain authority
- 401K monthly organic traffic
Our customer brings together concerned citizens and champions for people, animals, and the planet to share ideas and inspire movements. Largely driven by content, the brand aims to drive social impact and become a leading voice.
To do this, our customer needed to expand its visibility beyond its current 4.1K monthly visits and 7K organic keywords.
We started on ABC Intermediate and scaled to the PRO package to bring more attention to changemakers and their projects.
Within months of working together, our customer doubled organic monthly traffic and continued to pick up new fans, maxing out at 401K unique visitors per month.
The Strategy
There’s no shortage of social justice warriors and friends of the earth with a message to share. We wanted them to become a central hub for all forms of inspirational change, giving people a reliable place to discover new ideas and enjoy a sense of community.
Our Top Priorities:
- Help our customer build online authority to rank for more organic keywords and establish them as thought leaders and social changemakers.
- Expand reach and traffic to further cement the brand’s online presence and organically grow. This phase included building high-authority backlinks from popular and niche websites, including Wikipedia, Yahoo!, Bing, Fast Company, and Change.org.
- Develop topical authority to create brand consistency, which will prepare them to monetize the brand via affiliate marketing from social advocates.
The Results
Organic keywords and link-building, and the traffic that stems from both can take time to notice an impact. Our customer’s content-heavy approach helped to place both of these efforts into motion, with 100x increase in traffic in less than two years.
We also used our backlink expertise to grow the brand’s domain rating from 35 to 61. To do this, we prioritized links from a wide range of websites, including over 4,200 links coming from websites with a domain authority of 80-100.
Steady, ongoing link-building helped us achieve a Top 3 placement in search results pages for more than 2,400 keywords. This exposure continues to build in value by contributing to 401K monthly visitors, each of which is a new opportunity for our customer to share its mission and grow its army of social and environmental advocates.
Last Word
Climate change, plastic waste, social equality, animal rights, leadership – there’s a lot happening at this brand, and that’s by design. The brand aims to be a place to learn, connect, and move causes forward. While this gave us a lot of possibilities to work with, it also made it more challenging to narrow our focus to the best keywords and linking opportunities while also emphasizing the brand’s multi-faceted image.
In the end, building this site’s authority felt like building several mini sites simultaneously. Once we defined the key themes and topic clusters, we could apply the same blueprint to all theme lines and bring multiple topics under the same mission.