The team at Affordable Urns creates lasting memories with their gorgeous cremation urns and complimentary jewelry.
They boast exceptional craftsmanship and unrelenting attention to detail for their urns, jewelry, and scattering tubes.
However, there was only one thing holding them back from success, and that was their visibility on search engines. This is to be expected, though, since they’re a completely new brand. It’s notoriously difficult for new brands to start gaining traction on search engines due to a lack of established authority and trust.
They decided to work with our Authority Builders experts to:
- Get the word out about their new brand
- Start ranking on page one for crucial keywords related to the urn business
The Strategy
Authority Builders enacted a tailored Digital PR strategy for the client in order to meet all their goals. It combined strategic keyword research with press outreach in order to secure backlinks and gain keyword rankings.
The client ordered a 10-pack minimum guarantee, and we wound up delivering 23 backlinks during the campaign, 13 of which were free of charge (due to the campaign’s explosive popularity).
The average domain rating of these links was very high at 72.2, and we were able to build 2 links from domains with ratings of 90+.
We found massive success through press outreach, as we were able to build numerous backlinks from notable news outlets in the client’s target location of South Australia.
These included links from:
- Mirror UK
- Timeout
- Express
- Daily Star
- Daily Record
- App.com
We also secured a backlink from Glam Adelaide, which is one of the largest local publications in the client’s area. They were absolutely ecstatic that we were able to build this link!
These backlinks did a lot to build trust for the client’s brand, which enabled the page-one keyword rankings we were able to achieve during the campaign.
The Results
Ultimately, we were able to achieve both of the client’s goals with our Digital PR campaign.
Besides growing their authority, the backlinks we built also spread brand awareness and generated referral traffic.
Once these links took effect, it didn’t take long for the client’s organic traffic to start skyrocketing:
Also, the client began ranking on page one for all their major money keywords and now ranks for 294 keywords in total.
The brand now has a solid footing to continue growing its business and improving its performance on search engines.
Last Word
The customer is now positioned to expand into more keywords. They plan on using ABC Plus to engage in targeted link-building for key internal pages.
Authority Builders achieves such great results by rigorously analyzing your current rankings, finding unique opportunities, and going the extra mile. Since we acted fast and leveraged our Digital PR prowess, we were able to meet and exceed the client’s goals.