By the numbers:
- 23,000 organic monthly visits
- 13-point increase in domain authority
- 8.1K organic keywords
Ecommerce allows businesses to attract customers from all corners of the world, which opens up a much larger market. However, all of these customers are using the same channels to find products, which means all companies in a given niche are competing for the same keywords and customer base.
For a retailer of blue light-blocking glasses, red light therapy, and sleep masks, they needed to attract customers online in a highly competitive niche. Just five years ago, they were attracting 349 organic visitors per month and had just 44 referring domains.
To rise in the rankings, they chose the ABC Plus package to help them build high-authority backlinks, which would enhance their credibility, bring more referral traffic, and allow them to expand their organic SEO.
The Strategy
Using ABC Plus allowed them to gain high-quality backlinks and content deliverables that would position them as product experts. Backlinks in this case serve three purposes:
- To grow domain authority
- To add context to content using anchor text
- To gain referral traffic that would lead to additional SEO benefits
Our team didn’t hold back from pursuing highly competitive eCommerce keywords, some of which have extremely high difficulty ratings (70+). Having this mix of keywords is crucial for creating immediate and ongoing growth.
The Results
Now in month 45 of working with Authority Builders, the brand has seen steady growth in traffic, keywords, domain authority, and number of backlinks.
Specifically, we brought traffic from 3,500 organic visits per month to an impressive 23,000 visitors – a 600% increase. Domain authority also increased from 33 to 46, a direct result of building quality backlinks from authoritative sites. The client currently has 8.1K backlinks from 1,078 referring domains.
We’ve also achieved a top 3 position in search results for 662 highly competitive eCommerce keywords. In total, the brand ranks for 8.1K keywords, many of which are difficult to rank for and have thousands of potential monthly searches.
Last Word
The eCommerce industry takes a unique approach to SEO compared to traditional SEO. Companies need to optimize their websites, category pages, and product pages, and there are more moving parts involved (such as schema markup). Using our comprehensive knowledge of eCommerce SEO and our expertise in link-building, we can achieve faster, sustainable growth.