By the numbers:
- Increased organic keywords from 1,377 to 11.6K
- Added 32 points to DR
- Top 3 position for high-value keyword
Popular products that lots of people use are easy to sell, but they can be difficult to rank for in organic search. It can also be challenging to focus on a handful of keywords that have the most potential, given the number of options available.
Our client specializes in custom playmats, mouse pads, and card sleeves. They cater mostly to the gaming audience, which in itself is a massive market. What makes them unique is the custom approach to designing products rather than buying a design “off the shelf.”
They needed to communicate this unique selling point without sacrificing the general keywords related to their products. Here’s how we helped them break into the Top 3 search results for their main target keyword and generate more than 7x the website traffic.
The Strategy
Our client has been using our ABC Plus service for 54 months (nearly 4.5 years) as a way to grow their online authority, build backlinks for referral traffic, and rank for more organic keywords. The items they sell aren’t disposable or temporary, nor are they items that most customers buy in bulk. The client relies on a constant flow of new customers to keep business going.
ABC Plus enables consistent link building and authority growth to generate ongoing value. Backlinks are permanent, so each one can continue to deliver traffic and sales over time. We targeted the home page and main inner pages to introduce customers to the site and begin the customization process.
The Results
Since working with Authority Builders, our client has increased their ranking keywords from 1,377 to more than 11.6K. Of those, 492 rank in the Top 3 positions, including their main target keyword “custom playlist.” Previously, this keyword didn’t even break into the top 100 results.
Sitewide authority has increased 16 points from a DR 3 to a DR 34. Domain authority ratings are a direct reflection of link building. The more quality links a site has, the more trustworthy and authoritative it appears to be. This can lead to a ripple effect of SEO benefits, including higher rankings, more keywords, and more traffic. Higher rankings can also encourage more people to backlink to the site organically, which allows the client to continue building links cost-effectively.
Traffic has also substantially increased to 13.6K monthly visitors. These are organic visitors that come to the customer directly from search results, referral traffic, or other unpaid means, leading to greater brand exposure.
Last Word
Link building, domain authority, keywords, and traffic work together to create a powerful SEO strategy that keeps working over time. Consistent effort leads to predictable growth and results, giving clients like Your Playmate the easiest path to better rankings.