By the numbers:
- 11,088 new keywords discovered
- Increased traffic from 1.5K to 51.2K
- 2.1K keywords with a Top 3 ranking
Highly competitive niches like jewelry take significant efforts to improve rankings, especially when competing against well-established and reputable competitors. But our client, a jewelry store specializing in custom dream rings and other handcrafted pieces, would not be deterred.
Before working with Authority Builders, the brand received just 1,500 monthly visitors.
Given the expanse of the jewelry industry, the brand knew they could do better. They started with our ABC Plus Pro Package. Our goal was to aggressively pursue link-building and capitalize on easy keywords that would snowball into higher rankings.
Here’s how it went.
The Strategy
Link-building is the fastest and most consistent way to build online authority. Our ABC Plus Pro package provided the perfect fit for our client. It gives them 12 monthly high-traffic guest posts on relevant niche websites that have been vetted for domain authority, content quality, and traffic.
For the first 11 months, we aimed to secure the low-hanging fruit keywords to boost the client’s main collection pages. Manual link-building efforts like this allow us to gain full control over the content, anchor text, and target pages.
After working on this strategy, the client upgraded to the ABC Platinum package. Built for more powerful backlinking campaigns, our efforts continued to build on the low-hanging keywords to help acquire more difficult keywords and links in places with higher authority. As the old saying goes, you are the company you keep, and we wanted our client associated with some of the most respected and well-known sites in the jewelry industry.
The Results
Working with our client for over a year, we grew organic traffic from 1.5K to now over 51.2K monthly visits – a 3313% increase. Traffic has grown steadily alongside the number of referring domains, indicating a direct correlation between our aggressive backlinking campaigns and new traffic.
Backlinks are the number one way to boost a website’s authority. We saw the brand’s domain rating increase from 9 to 22 during this time, as well as the discovery of 11,088 new keywords. Of these keywords, more than 2.1K keywords rank in the Top 3 positions in search results.
As with all of our service packages, we continue to provide anchor text analyses, link velocity analyses, and authority diagnoses each month to ensure we’re making progress.
Last Word
Link-building is a powerful game, one that continues to build momentum over time. For our client, 12 guest posts per month over 11 months led to a current total of 2.6K backlinks – proof that consistent and conscientious effort can grow exponentially in value.