Sensitive industries like payment processing require a great deal of authority and credibility to win customers. Businesses and consumers aren’t keen on handing over information like bank accounts and routing numbers to just anyone, which is why it was important to our client to build a solid reputation in search results.
Prior to working with Authority Builders, the company received just 230 monthly visitors across relatively few keywords.
Paid traffic gave the client intermittent boosts in traffic. But unlike organic SEO, those benefits disappear the moment you stop paying for them.
To build long-term, sustainable results, the client chose link-building to grow their online authority, organic traffic, and search rankings.
The Strategy
Our payment processing client chose the ABC Plus Intermediate package to start building backlinks to their site. This package was focused only on links from websites with a 40+ domain rating. We mostly targeted inner pages to help give search engines context about their payment processing services.
Before Authority Builders, the client had done a decent job of growing their online authority, but progress was slow and eventually plateaued. We believed targeting websites with the same or better domain rating would help restart their growth while also driving free traffic from reputable financial sites to their service pages.
The Results
Before Authority Builders, the client’s domain rating was at 44 with 230 monthly clicks. Fast forward one year and we’ve seen steady and significant growth.
The client now receives 779 monthly clicks and has grown its domain rating to 56—a 12-point increase. Traffic has more than tripled and its growth directly correlates with the number of backlinks and referring domains.
During this time, Ahrefs has also discovered 743 new keywords, with 111 of those keywords improving in their position. Consistent, ongoing link-building efforts have allowed the client to keep acquiring new links and keywords beyond those provided by Authority Builders. Our client is seeing greater results with link building, allowing them to focus less on paid ads.
Last Word
Authority Builders is meticulous about link acquisition, especially in regulated and sensitive niches like payment processing. Trust is paramount, which is why we’ve vetted our linking partners for high-quality content, real traffic, and low spam scores. Every link has a chance to make an impact, both immediately and over time by driving traffic to your site and building your online authority.