By the numbers:
- 5200+ new keywords in 3 months
- Doubled traffic from 2000 to over 4,400 visitors
- Increased DR by 12
The pet supplement niche is highly competitive, and ranking high in search results takes more than a clever keyword strategy. In this industry, it’s all about authority, and Paws Origins trusts Authority Builders to help them grow credibility and trust.
To do this, we prioritised a backlink strategy to increase domain authority, establish industry credibility, and diversify traffic sources.
Backlinks can also give search engines context on what a website is about. Given the broad scope of the pet supplement industry, backlinks and their anchor text played an important role in helping the site rank for more organic keywords.
After just three months of our partnership, the site more than doubled its traffic to 4,400 monthly visits and added 5,900+ new organic keywords.
The Strategy
In business, time is money. We need to work quickly to help our client see noticeable improvements in search results. This not only allowed them to grow their sales and see an ROI on their backlink investments, but it also gives them more time to enjoy the benefits of higher search rankings.
With this client, we weren’t starting from zero. The brand had already earned a few backlinks and were ranking for a handful of keywords. They were also seeing a gradual rise in organic traffic, but progress was slow and underwhelming.
The client had more ambitious goals and wanted to achieve higher growth and authority in their niche. We recommended a keyword and backlink strategy that would support all aspects of SEO: higher domain rating, referral traffic, contextual keywords, and an aura of credibility to entice search algorithms.
The Results
We’re just three months into working together. Before Authority Builders, the brand received about 2,000 organic monthly visits. We doubled the traffic to 4,400 organic visits, giving the brand twice as many opportunities to make sales.
We also brought the website’s domain authority rating from 17 to 29 – a 12-point increase. This is a direct result of a diligent backlink profile, which has also contributed to adding more than 5,900 new keywords.
The brand currently ranks for 47 keywords in the top three positions in search results. Some of these keywords are difficult to rank for (difficulty of 40+), which is another testament to the importance and effectiveness of backlinks and DA scores.
Last Word
Ranking in a competitive niche like pet supplements isn’t impossible, but it does require consistent, ongoing effort and a dose of creativity. Our team successfully implemented link-building to deliver rapid results, allowing our client to capitalizes on sales faster.