How We Gained 2,900 Keywords and 1,400+ Site Visits in the Competitive Pet Niche

By the numbers:

• 1,500+ monthly organic visitors
• 3,600 new keywords
• Domain authority from 0 to 18

Some niches have more nuanced requirements than others to succeed in organic search. For starters, the pet niche is highly competitive in terms of the number of players and keyword difficulty. There’s also the sensitive matter of selling pets online. Requirements can vary by state, such as requiring names and physical addresses to be displayed on the website.

Balancing all of these different elements takes skill and expertise, which is why our client turned to Authority Builders for a boost. 

Before Authority Builders, the client was receiving almost no organic traffic and had zero backlinks. We were essentially starting with nothing, which can take time to build momentum.

The Strategy

Competitive niches require aggressive strategies. Having nothing to build on, our goal was to deliver some quick wins for this client so they could trust the process and see immediate value in building online authority.

We started with link-building, which would help us to grow the site’s domain authority while also gaining rankings for keywords. Strategic linking allows us to choose the sites linking to our client while also specifying the anchor text used. 

Anchor text adds context to search engines regarding a web page’s content. We chose anchor text that would best reflect some of the keywords our client wants to rank for. By growing our client’s backlink profile, we could help to grow traffic, increase domain authority, and rank for more keywords in one fell swoop.

The Results

Now in the 20th month of our partnership, we’re focusing on building authority with our ABC Plus link building. We aggressively targeted high authority websites for link-building to give our client noticeable results. They now have a domain authority of 18 with 546 backlinks from 62 referring domains.

Before Authority Builders, our client wasn’t receiving organic traffic. They’re now ranking for more than 3,600 keywords, several of which place them in the Top 3 of search results. They’re also ranking for highly competitive terms, which helps them continue to grow their online authority.

Organic search traffic has also steadily increased, with each month bringing more visitors. The growth in traffic coincides with the number of backlinks and referring domains and shows the conscientious, ongoing effort invested each month.

Last Word

Competitive niches require competitive SEO strategies to win top search result placements. We prioritized an ongoing collaboration to help us start small and snowball over time. Consistent growth has led to measurable results that prove it’s possible to succeed in saturated niches.