How We Grew Traffic from 1K to 18.1K in the Highly Competitive Superfoods Niche
Chiqui Pangan
By the numbers:
- Increased DR from 1 to 19
- 12.5K new keywords
- 469 keywords in the Top 3 positions
Superfoods have been trending hot in the last several years, leading to increased competition in the already competitive health and wellness space. Our client, a nootropics brand specializing in mushroom coffee and other beverages, gaining visibility in search engines was crucial.
Before Authority Builders, our client received about 1,000 visitors per month organically.
But given the trendiness and social media craze surrounding mushroom coffee and other nootropics, the brand knew there was more potential.
They chose link-building to help them win more keywords and improve their online authority, both of which would lead to an uptick in organic traffic and less reliance on paid ads.
The Strategy
Our client chose ABC Plus, a service that starts with six high-traffic guest blog posts on relevant niche sites. Each site in our ABC Plus suite has a domain authority rating between 20 and 65+, and these sites pass on their authority to the sites they link to. We have vetted each of our partner sites for domain authority, content quality, and authentic traffic to position our client in the best possible light.
Our goal was to build links to core inner pages until we closed any link gaps. We also wanted to send links to the home page to boost the site’s overall authority.
The Results
Now in our 8th month of working together, our client has seen an increase in domain authority from 1 to 21, which is a direct reflection of the quality of their backlink profile. We’ve also taken traffic from 1K monthly visits to a peak of 25,484 visits and an average of 18.1K visits – a 1,710% increase.
Backlinks allow search engines to gain context about a web page’s content based on the site that’s linking to it and the anchor text in the link. Combined, this strategy allows websites to rank for more keywords, giving them more opportunities to drive traffic to their site. Since working together, the client now ranks for an additional 12.5K keywords, with 422 of those keywords ranking in the Top 3 positions in search.
Last Word
A boost in keywords, domain authority, and organic traffic are direct impacts of our link-building efforts. Each link is an opportunity to gain referral traffic, add context to your content, and help you capitalize on more keywords, leading to growth in your authority and business potential.