Are your in-house marketing campaigns failing to achieve your goals for business growth?
Then you’ll likely find more success if you outsource your marketing to a professional agency.
After all, marketing activities are time-consuming and demand a lot of resources, which is a lot to contend with for small-to-medium-sized businesses.
Even larger businesses sometimes choose to outsource their marketing services to free up more time for their in-house staff.
You shouldn’t feel bad if you need to forward your marketing efforts to an outside agency, as it’s way more common than you might think.
In fact, 37% of small businesses outsource at least one business process, 34% of which outsource digital marketing services in particular.
There are many reasons why companies choose to outsource their marketing strategies, including the following:
A lack of in-house expertise
Not enough resources
The need for an outside perspective
Lack of access to marketing tools and analytics
The need to scale marketing efforts
Access to marketing experts
The good news is outsourced marketing can yield many benefits for your business, including increased revenue, boosted notoriety, and an enhanced front-end focus for your in-house team.
Since your team won’t have to worry about handling marketing tasks anymore, they’ll have more time to provide excellent service to your clients.
If you’re on the fence about whether to outsource your marketing or not, stay tuned to discover 10 convincing reasons why outsourcing is the way to go.
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How Does Outsourced Marketing Work?
You should think of outsourcing your marketing not as an expense but as an investment in the future of your company.
As long as you do your due diligence when selecting a digital marketing agency to outsource to, you should enjoy smooth sailing toward achieving your business goals.
Outsourcing works by hiring external marketing teams or specialists to handle all or part of your marketing strategy.
You can choose to outsource your entire strategy, or you can pick and choose certain services that you want to hand off to a third party.
Common marketing tactics to outsource include SEO, content marketing, social media marketing, link-building campaigns, and email marketing – among others.
Some businesses are able to handle every aspect of their digital marketing strategy except a few specialized areas, such as link-building with guest posts or technical SEO.
In these situations, the company would outsource only a portion of its marketing to gain additional expertise.
For example, link-building is a highly specific digital marketing skill that takes years of experience and established relationships to pull off correctly. Most in-house marketing teams lack this expertise, which is why they choose to outsource.
So if your in-house marketing team has one area where they struggle, outsourcing is a great idea. That way, your marketing strategy will be firing on all cylinders, and you won’t have any areas where you’re falling short.
Whenever you outsource your marketing to an agency, they’ll remain in close contact with you while they work to meet your goals & initiatives. Your outsourced agency will act as a powerful ally, and they’ll be able to answer any questions you have about their process.
The 10 Strongest Reasons to Outsource Your Marketing
Do you need a steady flow of leads to take your business to the next level?
Then outsourcing your marketing will help keep new customers rolling in while your in-house team works on retaining your existing customer base.
That’s just one of the ways outsourcing marketing services can benefit your business, so let’s take a look at the rest.
#1: Start to scale your business
There comes a time when every company needs to scale to accommodate its business growth.
Whenever your client list starts to wear your sales & marketing team thin, it’s time to consider outsourcing.
By outsourcing your marketing to a third-party agency, the rest of your team will have an abundance of free time. That means handling your sales & customer service tasks won’t be as daunting, as outsourcing marketing clears off a large portion of your team’s plate.
Besides that, the marketing professionals you hire will work around the clock to raise your brand awareness, generate new leads, and analyze key metrics to monitor your success rates.
They can also work on your SEO profile, conduct keyword research, and make new discoveries about your target audience.
For instance, you may be focusing your marketing efforts in the wrong places.
Should a third-party marketing agency discover that you’re posting a majority of your content on Facebook when your audience primarily uses LinkedIn, they’ll correct this costly mistake – boosting your earnings as a result.
Outsourcing is the best way to start scaling your business, as you’ll avoid the massive overhead costs involved with expanding your team.
The growth/scale stage can be difficult for some businesses, as they suddenly become too big for their britches. Without outsourcing and white-label services, they’d be forced to hire more staff – which would eat into their bottom line.
#2: Dodge overhead costs from hiring new staff
Hiring or expanding an in-house marketing team is a massive expense for any business, even enterprise-level companies.
Why is that?
It has to do with the sheer number of expenses involved with filling up a marketing department.
First, there’s the issue of finding and attracting top-level marketing talent. The best marketers out there will have some stringent demands – as they’ll want to find the best gig they can get.
That means your business will need to offer competitive salaries, a desirable work-life balance, attractive benefits, and full insurance coverage, and that’s just for hiring one full-time marketing expert.
Recruiting and interviewing candidates is another expense that costs both time and money, and there’s no guarantee that you’ll find top-tier talent.
Once you do find desirable candidates, it’s not time to put your wallet away yet, either.
You’ll also have to shell out funds for onboarding (introducing them to your company policies, building, teammates, etc.) and training programs.
After all that’s done, you’re ready to start filling your marketing needs with your new staff, right?
For your marketing team to operate with any kind of effectiveness, they’ll need the following:
Functioning work stations
As you can see, hiring an internal team of marketers is ridiculously expensive.
In comparison, using an outsourced marketing agency is an extremely affordable option, and it nets you access to marketing experts & state-of-the-art tools without having to pay for them.
#3: Avoid getting stuck with unreliable freelancers
Digital marketing agencies aren’t the only way to outsource your online marketing needs, as you can also go the freelancer route.
That’s where you hire freelance marketers through platforms like Upwork to knock out tasks like lead generation, content creation, graphic design, copywriting, and SEO.
Working with freelancers can be amazing if you find the right people, but that’s often easier said than done.
Some freelancers are unreliable and may leave you hanging if they find a better-paying job. Also, you may lose contact with your favorite freelancer if you aren’t able to set them up with steady work.
For this reason, external digital marketing agencies are far more reliable. You’ll always have access to their team of marketing experts, and they won’t suddenly disappear or stop working with you.
Choosing to outsource your marketing is a great way to ensure the following:
Meeting all your deadlines
Improving your conversion rates
Maintaining open lines of communication
Additionally, sometimes freelancers may misinterpret your instructions, causing them to miss the mark with your marketing projects. These would be costly mistakes, especially if the freelancer performed complicated marketing tactics like building backlinks (that went on to add no value to your SEO profile).
Tips for choosing the right marketing agency for outsourcing
Of course, not all digital marketing agencies are of equal quality, so you’ll need to do your homework before selecting one for your outsourcing.
For each agency that you consider, take an in-depth look at their user testimonials and case studies. In particular, look for highly specific information, like if the agency was able to double a client's organic traffic over a given time period.
Generic testimonials like ‘they’re great, we recommend them’ won’t tell you much about their services, so look for specifics.
Also, check out reviews on third-party websites like Better Business Bureau and Yellowpages, as you’re more likely to come across honest reviews.
Lastly, ask any colleagues you have at similar businesses to see if they know any reliable digital marketing agencies you can use.
#4: Expand your marketing efforts
Certain marketing plans take the right type of know-how from your staff, such as link-building or technical SEO audits.
Yet, if your in-house team lacks the expertise to pull off these tactics, you’re better off outsourcing than trying to train your team.
As an example, let’s say you want to start strengthening your backlink profile for better search engine rankings – but your team doesn’t have any link-building experience.
Trying to train them on how to conduct outreach, target guest blog posts, and use HARO will take more time than it’s worth, as these techniques take years to master. Beyond that, it takes the right type of infrastructure to be able to generate tens & hundreds of backlinks.
You need to have established relationships with bloggers, reporters, and local businesses to build links that are both authoritative and relevant. That’s the type of link-building infrastructure that takes years to build, which is why outsourcing link-building to a marketing firm that already has such connections in place is a far easier route.
Besides link-building, you can outsource your marketing tasks wherever your team lacks the necessary skill sets.
It could be that your landing pages need work or that you need help developing email marketing campaigns. Whatever your needs are, outsourcing will enable you to engage in whatever type of marketing you want.
#5: Gain access to cutting-edge marketing tools
The average business isn’t set up to conduct in-depth marketing campaigns, primarily because they lack the proper tools to do so.
If you want to generate organic traffic, uncover qualified leads, and improve client retention, you’ll need tools like:
CRM platforms to gain valuable client insights and generate leads
SEO tools to monitor your search engine optimization efforts and analyze competitors
Graphic design platforms to create infographics and unique images for blog posts
Video production tools like cameras, editing software, and lighting rigs
Audio production tools like microphones, C-stands, and editing software
Project management tools to keep track of your marketing campaigns
Analytical tools to ensure you’re meeting your goals
Marketing automation software to automate email responses and other repetitive tasks
These are just a few of the advanced tools marketing agencies use to carry out extensive campaigns for their clients.
Assembling all these tools for an in-house marketing team is expensive enough, let alone paying for training and onboarding for each one.
Whenever you outsource your marketing, your agency will already have access to these tools, and their marketing experts will know how to get the most out of them.
Not only does this route save a ton of money, but the quality of work you’ll get from a trusted digital marketing agency will likely outdo anything you can pull off in-house with minimal training.
#6: Gain a valuable outside perspective
Sometimes all your marketing needs is a fresh outside perspective to let you know what you’re missing.
In fact, some larger companies choose to outsource their marketing for this very reason.
Marketing fatigue is a real thing, especially when you’re trying to promote the same products & services day in and day out.
One of the most valuable benefits a digital marketing agency can provide to a business is a fresh outside perspective and a much-needed injection of creative energy.
The marketing experts from the agency you choose won’t have the same burnout you do with your products, and they’ll be able to provide a bevy of fresh ideas for your campaigns and content.
Another reason an outside perspective is so valuable is that it’ll help you avoid confirmation bias.
According to Gartner, decision-makers tend to focus on specific details of their projects, which can cause them to lose the big picture of things – and they may start to feel that their projects are special and aren’t willing to accept criticism.
That causes them to only listen to information that favors their ideas, which hinders creativity. Bringing in an outside view will help get rid of this confirmation bias and help your team think outside the box.
#7: Keep up with the latest marketing trends
Marketing trends are constantly emerging and disappearing into the cosmos, and it can be difficult to keep up with if you’re also trying to run your business.
You can rest assured that the best digital marketing agencies are current with the latest trends, as that’s literally their job.
As of right now, short-form video content on platforms like TikTok is all the rage, but who knows how long that’ll last?
Also, some trends only pertain to certain demographic groups. For the aforementioned TikTok videos, you’ll only want to invest in those if your target audience consists of Gen Z’ers.
Influencer marketing is another hot trend that’s emerged lately.
Companies use influencers from platforms like Instagram & TikTok to promote their products and services to their massive online followings.
AI is another trend that businesses are desperate to keep up with, as AI-generated content services and AI chatbots are exploding in popularity.
Then there are algorithm updates you have to contend with on the SEO side of things.
Google’s most recent link spam update is an example of this, as it radically changed the link-building landscape literally overnight.
If you outsource your marketing to a reputable agency, you’ll be able to stay on top of these ever-changing trends.
#8: Increase your revenue
Why does any company outsource any service?
It’s to save time and money, and outsourcing marketing is no exception.
Yet, outsourcing your marketing will yield an additional benefit. Besides saving time and money, your digital marketing agency’s efforts will help you earn more money at the same time.
Your marketing agency will work around the clock to improve your search engine rankings, build brand awareness, boost your organic traffic, and provide your sales team with qualified leads.
All these efforts will gain you more customers and sales, which will take your revenue to new heights. Combine that with all the money you’ll save from not conducting marketing campaigns in-house, and you’ll start to see why outsourcing marketing is so popular.
#9: Save precious time
It’s normal for small businesses to have their teams work double-duty, carrying out a multitude of tasks usually performed by other positions.
The downside of this is your team is constantly overworked and unfocused, not able to give 100% of their efforts toward any of their tasks.
Outsourcing is a lifesaver in this regard, as it’ll free up your team to focus on more important things, like providing outstanding service to your clients.
#10: Access to experienced marketing professionals
Last but not least, you should outsource your marketing if you need the help of tried and true marketing experts.
Digital marketing agencies are home to top-tier marketing talent and specialists that can handle web development, technical SEO, link-building, and other complicated marketing tasks with ease.
That way, you can leave your marketing to the professionals instead of asking your team to be jacks of all trades.
Wrapping Up: 10 Reasons to Outsource Your Marketing
There’s no reason why you have to conduct all your marketing efforts in-house, especially if they’re burdening your team.
Outsourcing your marketing is a fantastic way to save time and money, all while improving the quality of your marketing campaigns.
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