Benjamin Brooks - Black Diamond Marketing Ltd
Simon Jones - Buzzfire.co.uk
Jeff Mills - www.babyandco.com
Citations are entries in online business directories where your business' name, address, phone number (NAP), and sometimes a link (typically nofollow) to your website are created.
They are extremely helpful in boosting rankings for local businesses, especially in the map pack.
Alternatively, they're great for building a trusted foundation of offsite references for national businesses and affiliate websites ( see case study ).
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