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Everything You Need to Know About Niche Edits in 2023

Corey Batt

Niche edits are simply a form of link building that are used by website owners to attract more visitors and promote business growth through search engine optimization techniques. In fact, only 22% of content published on the internet will be linked back more than once, which means there is so much untouched potential!

In the realm of SEO strategies, businesses use many diverse methods such as long-tail keywords, EAT audits, keyword analysis, and link building. Among these, link building continues to stand out as an effective approach to boost the ranking of your web pages.

While niche edits work, there may be some misunderstandings regarding the term. This article aims to explain what niche edits are, if they are safe, and how you can use them to boost your organic traffic and search engine ranking.

Let’s dive in!

Table of Contents


What Are Niche Edits?

Effectively the same as link insertions, niche edits are commonly used in SEO strategies. Niche edits happen when you add a link to pre-existing pieces of content or articles rather than a freshly published post. This is often done by adding additional content paragraphs to go with your anchor text.

The main goal that niche edits offer you is a backlink from a pre-established website that already has valuable domain authority with Google. Those backlinks then pass on link-juice to your website which improves your website’s rankings in search engine results pages (SERPs).

Are Niche Edits a White Hat Strategy?

The answer to this question is it depends on your approach. Manual niche edits can be black, white, or grey hat. Your intention is everything!

If your approach consists of out reaching to websites directly and suggesting relevant linking opportunities, then you are link-building in the best way. However, if you are buying spammy backlinks just to boost your SEO quickly, you may be hovering in the danger zone.

With that said, we’ve thrown around a lot of hats recently. So, let’s take a second to explain what that means:

Different Types of Niche Edits

Let’s start with some different types of niche edits:

  • Unlinked brand mentions: Do a quick Google search and find where your brand or products are mentioned on other websites or publications without a hyperlink. Reach out to the website owners or editors and ask if they will add a link to your website.
  • Editorial mentions: Editorial mentions are when your brand, products, or content are mentioned in an article or blog post without a hyperlink. You can reach out to the author, editor, or publisher and ask if they could add your link.
  • Comment link insertion: Comment link insertion is when you engage with relevant blog posts or articles within your niche by leaving valuable comments. You can include a link to your website within the comment if it adds value to the discussion. Quora answers are an example of this.
  • Expert roundup inclusions: Expert roundups are blog posts or articles that feature insights and opinions from industry or thought experts. It’s good to look for opportunities to participate in expert roundups within your niche edit links.
  • Community forum participation: Similar to comment link insertions, engaging in other online community forums or discussion boards related to your niche can provide opportunities for niche edits.
  • Social Media link building: While Social Media isn’t technically a niche edit, it’s important to remember that networking and building relationships can help to provide more opportunities for link building.
Infographic on Different Types of Niche Edits

With that said, let’s move on to the hats:

White-hat niche edits

White-hat niche edits refer to a legit and ethical approach to adding contextual backlinks to existing content on super-relevant websites.

These types of niche edits include direct outreach campaigns from website owners, publishers, or editors, to add or change existing content to include a link back to a target website. This method focuses on building high-quality backlinks that are authoritative and organic rather than paid for. White-hat methods are the purest way to gain links.

What makes a niche edit white hat? These factors:

  • Relevance
  • Permission
  • Quality and Domain Authority
  • Transparency
  • Sticking to Google’s guidelines

Black and grey-hat niche edits

Black-hat link-building is the act of getting backlinks or niche edits in illegitimate or unethical ways. A small proportion of site owners and SEOs use these black-hat tactics to get ahead of the competition. While you may get ahead quickly, it’s extremely risky and could cost you your rankings in search engines.

Not just that, but the average cost of buying a link is about $361.44. In fact, Hubspot places that average cost even higher at around $1,000 per link. Black and grey-hat niche edits can be pricey as well as risky.

Additionally, grey-hat niche edits fall under a category that is considered to be in the middle between white-hat (ethical) and black-hat (unethical) methods for boosting SEO rankings.

Grey-hat niche edits may involve a bit of manipulation or waver on the questionable side but still not directly violate Google’s guidelines. It’s important to note that grey-hat practices can carry some level of risk, as search engines can penalize websites that use these types of tactics.

What makes a black and gray hat niche edit?

  • Lack of full transparency
  • Low-quality, spammy, or irrelevant links
  • Manipulative techniques
  • Violations of guidelines
  • Buying spammy backlinks from low-quality websites
  • Deception
  • Malware and hacking
  • Unfair competitive advantage
infographic on white hat, black and grey hat niche edits

Are niche edits safe?

The honest truth here is that niche edits are totally safe for your website and can actually be a huge benefit to your content marketing. The link-building strategy can become a powerful way to boost your reputation with search engines.

To be fair, any buying of backlinks is totally against Google’s guidelines and could land you a penalty. While there are many SEO experts that offer backlinks, it’s best to choose services that rely solely on direct outreach rather than other black-hat strategies.

You just need to know how to link-build them in an ethical way.

Let’s use our link insertion outreach service here as an example. We offer completely manual outreach, no hacked links, and no hassles!

Using Niche Edits in Your SEO Campaign

Adding niche edits to your SEO campaigns can provide a unique and strategic approach that could improve your website’s visibility and organic rankings.

Niche edit link building is one of the most important aspects of content marketing. By leveraging existing blog posts, niche edits can help drive targeted traffic, enhance your website’s authority, and potentially boost your search engine rankings

Actually, let’s dig a bit deeper, here are some well-known strategies:

Link placement diversity

When utilizing niche edits, it’s a good idea to aim for diversity in your link placement. Instead of only focusing on adding links within just a body of content, explore other opportunities for links in other areas. This can include author bios, resource sections, and even relevant sidebar sections. In fact, not only is this a great idea, but it can help create a more natural and varied link profile.

Placement and context

Niche edits offer noteworthy advantages for your digital marketing strategies, as they play a vital role in enhancing your online presence. While the importance of links cannot be overstated, the placement and context around your link actually matter. Specifically, the link should be intergraded naturally into the content of the target page. Furthermore, the effectiveness of the link insertion is directly influenced by its appropriate placement within the content.

Link velocity

Link velocity refers to the rate that a website gains backlinks over time. It’s important to maintain a natural link velocity when implementing niche edits. Gaining a large number of links within a short period can trigger suspicion from search engines. Google will then think you are using black-hat tactics and it could earn you a strike. Instead, it is best to aim for a gradual and organic link acquisition pattern.

Other tips for getting a free link

Here are some tips to point you in the right direction:

  • Create high-quality content good enough to link back too
  • Focus on on-page optimization updates
  • Remember that link-building is all about quality versus quantity
  • Try to create some resourceful case studies
  • Social media engagement helps to improve social proof and brand awareness
  • Don’t forget about your local SEO
  • Create direct outreach campaigns that target relevant websites
  • Always follow up
  • Offer as much value as possible

What Makes Niche Edits High-Quality?

Historically, the more relevant a website is, the higher quality the niche edit is. For example, you are a digital marketer with a client who owns a website focused on fitness equipment. To help boost their online presence, getting a backlink from a reputable fitness blog would meet SEO-relevant standards.

Here are the most essential factors that make a link high-quality:

  • Unique root domain rating
  • Domain authority
  • Content quality
  • Website traffic
  • Relevance to your niche

Do Niche Edits Work?

The simple answer here is yes, they do work! Niche edits are a super effective link-building strategy. It’s important to note that before being able to effectively link build using niche edits, you need to have pre-existing, high-quality content that is worth linking back to.

In fact, SEO experts and thought leaders in the industry feel that link-building strategies such as niche edits are the 3rd most important SEO ranking factor as of 2023. While it may be a ranking factor, at least 65% of digital marketers say that link-building is the hardest part of SEO. Further, almost 40% of businesses spend anywhere from $1,000 to $5,000 on link building monthly.

Google uses backlinks as an important signal that suggests that a website has high domain authority. If you take one tip from this article, take this one, you need to be investing in off-site SEO and building those niche edits.

How Do I Find Niche Edits?

To start with, there are a few different methods for gathering niche edit links. You can begin by conducting some intense research and identifying websites that are already within your niche or topic and pick out content that is related to your keywords.

Reach out to website owners! Direct outreach is the number one way to get niche edits. The worst thing they can say is no and then you just move onto your next lead.

Here are some of the best ways to find niche edits naturally:

  • Broken link-building: refers to a white-hat SEO method that involves finding broken or dead links on relevant websites that are within your niche.
  • Press mention: refers to a strategy in which you find blog posts or articles that are highly relevant to your niche that have also mentioned your brand before.
  • Resource page link building: refers to a white hat SEO strategy that involves acquiring backlinks from relevant and authoritative resource pages on other websites.
  • Direct outreach campaign: refers to a campaign that is proactive in reaching out to people or businesses that you want to network with.
  • Have a list of prospects ready: have an email list ready before you begin your campaign.
  • Personalize each pitch: don’t just send out a generic email to each contact you have, make it personal, it will boost your chances of success.

The Benefits

Niche edits offer a large range of benefits that can help enhance your SEO efforts:

  • Full anchor text control: With niche edits, you want to have the ability to control the anchor text used for your backlinks. If you have control over this, you can optimize the relevance and keywords that are associated with your links.
  • Backlinks from pre-established websites: Niche edits have the advantage of getting backlinks from real, aged websites that have pre-existing articles. This actually adds credibility and authority to your website and can positively impact your search engine rankings.
  • Quick turnaround: Compared to other SEO strategies, niche edits offer a shorter turnaround time. Because you’re piggybacking off of existing blog posts, the process of placing links generally doesn’t take very long.
  • No content creation is needed: Unlike other tactics that require creating new content, niche edits get rid of the need for additional content. You can leverage high-quality existing content to secure valuable backlinks.
  • Link optimization: Measure your metrics so you can pick only your highest-ranking content. 66.5% of links to sites in the last nine years are dead, so it’s important to pay attention to how your links are performing as well. By doing this, you can optimize the link juice that comes from your niche edits. This helps to maximize SEO benefits.
Infographic on Benefits of Niche edits

Link Insertion vs Niche Edits: The Differences

Niche Edits are sometimes called contextual backlinks, curated links, or link insertions. The concept and what it means to use niche edits has undergone an evolution over time. When talking about the topic of “niche edits” versus “link insertions” it’s important to consider the cultural context of each term.

Many experts are choosing to shift their usage of the phrase “niche edits” due to the association with black hat or questionable methods of link-building. In fact, many link-building strategists including our own SEO experts depend on only white-hat practices.

That’s why it’s so important to shift any negative focus away from this reliable strategy. This type of approach guarantees you can place your trust in seasoned professionals who are committed to delivering worry-free results.

However, it’s worth mentioning that “niche edits” still remain the most widely used term for this particular topic.

Guest Posts vs Niche Edits

While both strategies can earn you an impressive backlink, guest posts, and niche edits are two totally different strategies with a similar goal. Both strategies aim to improve a website’s ranking and visibility in search engines.

Actually now would be a great time to dig a little deeper into this topic:

Guest posts

Guest posts involve writing and publishing content on someone else’s website or blog as a guest author. The aim of guest posting is to showcase your expertise, reach a larger audience, and gain backlinks back to your target website.

Backlinks are really just hyperlinks from another website that guides a viewership where to go. Search engines such as Google consider backlinks as a sign of credibility and authority that directly impact your website’s rank.

Niche edits

Niche edits are different, you place your links in pre-existing content. Niche edits can be appealing because they don’t take a whole lot of effort to complete whereas guest posting can be more time-consuming.

Google and other search engines value organic and natural link-building practices such as niche edits done the correct way and guest posting.

Both guest posting and niche edits can be more than valuable to your digital marketing strategy!

Let’s Sum It Up

Adding niche edits to your website can significantly increase your chances of ranking higher, being seen by more people, and ensuring your business growth. You just need to make sure that you are actively participating in white-hat strategies and link-building the right way!

Does this feel a bit intimidating? No worries, our experts have the answers! Contact us today!


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