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Backlink Strategy

Backlinks are by far the top search engine ranking factor for showing up on Google’s first page.    Why is that? Because backlinks form the basis for the PageRank update that laid the cornerstone for Google’s ranking algorithm.          Not only that, but independent research has also confirmed that there is a direct correlation between backlinks and organic traffic. A …

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Follow Vs. NoFollow Links Explained

According to a SerpWatch study, 65% of marketers confirmed that link-building is the most challenging aspect of SEO. If you are searching for ways to build your website’s link-building profile and improve your SEO, you may have encountered the terms “follow” and “nofollow” links. Luckily, we’ve made it really easy to understand. Spend a few minutes reading …

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What is Digital PR? Why It Matters in Quality Link-Building

With over 1.5 billion active websites on the world wide web today, it is easy for your website to be lost among others online. Therefore, every webmaster’s job is to come up with a strategy that gets their site noticed by search engines and the target audience. This is where digital PR, a powerful link-building …

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