Backlinks are by far the top search engine ranking factor for showing up on Google’s first page. Why is that? Because backlinks form the basis for the PageRank update that laid the cornerstone for Google’s ranking algorithm. Not only that, but independent research has also confirmed that there is a direct correlation between backlinks and organic traffic. A …
According to a SerpWatch study, 65% of marketers confirmed that link-building is the most challenging aspect of SEO. If you are searching for ways to build your website’s link-building profile and improve your SEO, you may have encountered the terms “follow” and “nofollow” links. Luckily, we’ve made it really easy to understand. Spend a few minutes reading …
As of 2022, Google accounts for more than 79% of total desktop search traffic. With that said, if you want more organic traffic from Google, you first need to perform keyword research to figure out what your audience is actively searching for. The good news is that Google has a free keyword research tool that …
SEO experts agree that improving your internal link structure will boost your rankings in Google. What exactly are Internal links? They are a form of hyperlinks that point to pages on the same domain. These types of links are different from external links, which backlink to pages on other domains. Instead, internal links go to …
Over recent years, you’ve probably noticed that the value of a backlink has significantly changed. Today, Google is outright devaluing and ignoring many of the links out there. So, if you’re wondering how you can ensure the links you build to your website are seen as valuable in the eyes of Google, this post is for …
With over 1.5 billion active websites on the world wide web today, it is easy for your website to be lost among others online. Therefore, every webmaster’s job is to come up with a strategy that gets their site noticed by search engines and the target audience. This is where digital PR, a powerful link-building …
Read moreWhat is Digital PR? Why It Matters in Quality Link-Building