Ranking number one in the map pack used to be the finish line. Now it’s the qualifying round. Someone searching for what you sell might see a Google local pack, an AI Overview, an Ask Maps summary, or a ChatGPT answer that names three businesses and moves on. For a brand with one location, that’s … Continued
Search stopped rewarding exact-match keywords a while ago. It rewards meaning now. If you’re still optimizing the way you did in 2020, matching literal strings and counting densities, you’re tuning for a system that no longer exists. Here’s why this matters right now. Between January 2025 and February 2026, we grew our own generative AI … Continued
Most brands treat earned media as a PR outcome: something that happens when a good story gets picked up, measured in clippings, and reported to leadership as a win. That framing isn’t wrong, but it’s incomplete. In 2026, earned media is a strategic input into both search visibility and AI citation eligibility, and brands that … Continued
Most conversation about AI Overviews focuses on the fear side: clicks are down, zero-click searches are up, and traditional rankings mean less than they used to. All of that is true. But the more useful question isn’t “what am I losing?” It’s “what does it actually take to get cited?” Over the past 12 months, … Continued
You’ve got blog posts from 2020 sitting on page 2. Traffic is trickling. Rankings dropped. And you’re staring at a blank doc wondering if you should just write something new. Here’s the thing: that older content isn’t dead. It just needs a refresh. A solid content refresh strategy can recover lost rankings, push underperforming posts … Continued
Why does ChatGPT cite your competitors, but ignore your brand? It’s because, whether they’re conscious of it or not, they’re able to dominate the model’s retrieval signals. In particular, they likely have: Strong entity recognition in knowledge bases (Wikipedia, Crunchbase, etc.) High authority from third-party media mentions and editorial backlinks Content optimized for semantic retrieval … Continued
AI models have rewritten the script for how link equity and authority signals impact brand visibility online. Before AI search, the concept of ‘authority’ on search engines was mostly a proxy score built from backlinks. Domain-level metrics like DR or DA are essentially algorithmic ratings based on who links to you and how often. LLMs … Continued
AI search systems like ChatGPT, Google’s AI Overviews, and Perplexity treat citation trustworthiness as a vital trust and ranking signal. In this context, citations refer to backlinks and third-party brand mentions. Citation quality directly impacts AI outputs, as not all brand endorsements are treated equally. In fact, low-quality citations can actually harm your visibility, so … Continued
To AI search models, news authority is the ultimate contextual endorsement for a brand. Here’s why. Popular news outlets act as trust anchors for humans and search systems because they: Use editorial oversight from real humans (editing, fact-checking, corrections, and legal exposure) Have temporal relevance (i.e., the content is fresh) Neatly structure articles (headlines, subheadings, … Continued
Whether you’re optimizing for AI visibility or organic search rankings, editorial mentions create stronger authority signals than basic link placements. This is especially true for AI-driven search systems like Google’s AI Overviews, ChatGPT, and Perplexity, since they emphasize narrative and entity-level signals. Editorial mentions have what simple link placements don’t: Semantic depth Contextual value Narrative … Continued
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