There’s a ton of talk online about how AI search forced brands to prioritize contextual relevance over DA/DR scores when building links. Here’s what most people are missing, though. Top-level marketers were already focusing on quality and contextual relevance years before AI Overviews and ChatGPT. Google’s algorithm had long been able to identify irrelevant backlinks, … Continued
Proper backlink management is paramount in 2025. Even if you’ve completely adjusted your link-building strategy to appeal to LLMs alongside search algorithms, you still need to know how to manage your backlinks. Neglect the links you’ve built, and you’ll inevitably wind up with: Broken links Links you should disavow Too many anchors of the same … Continued
If you want LLM-powered tools like ChatGPT to cite your content and recommend your brand, you need to build strong editorial trust. LLMs are able to reason through language, so they operate a lot like a researcher or journalist. Instead of only focusing on technical authority signals like DA/DR scores and link volume, AI search … Continued
There are dozens of AI-powered link-building tools out there, but which are actually worth the investment? That’s the question we’re going to answer today. At this point, we’ve tried out countless AI link-building tools, and we’ve learned what works and what doesn’t. Right off the bat, we should tell you that any tool promising to … Continued
In the realm of AI search, brand mentions have become a valuable commodity for marketers eager to get their brands cited by tools like ChatGPT. This is because, for LLM-powered search tools, brand mentions serve the same role as backlinks do to search algorithms. They’re trust-builders that influence which sources get summarized and cited on … Continued
Since link-building can be incredibly time-consuming and challenging, it’s no wonder that so many marketers want to automate it with AI tools. However, most AI-powered link-building tools either: Miss the mark entirely Require too much human oversight to actually save time That’s not to say that there aren’t high-quality AI tools out there that will … Continued
AI platforms like ChatGPT and Perplexity, while still on the newer side, have been around long enough for savvy marketers like us to figure out how they work behind-the-scenes. We’ve been running tests and experiments on LLM-powered search tools for a long time now, and we’ve learned lots of interesting things about AI search optimization. … Continued
There’s no doubt that premium backlinks positively impact organic search rankings on Google. However, can the same be said for Gemini, Google’s large language model (LLM) that powers its AI Overviews? In the same vein, do other LLM-powered search tools like ChatGPT and Perplexity appreciate premium backlinks? The answer is yes, although LLMs value backlinks … Continued
Google’s generative AI Overviews (AIOs) have completely shaken up its search results, and they’re becoming more prevalent at an extremely rapid pace. This has made learning how to rank in AI Overviews an absolute necessity for search marketing. Here’s why. In January 2025, research showed they appeared for just 6.59% of Google desktop searches. In … Continued
The introduction of Google’s AI Overviews has sent shockwaves through the SEO world. Click-through rates are down, zero-click searches are up, and both are redefining how brands market themselves through Google. However, it’s not just Google that’s changing; AI is transforming the entire search experience. LLM-powered tools like ChatGPT and Perplexity are increasing in popularity … Continued
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