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How To Use HARO To Get Backlinks & Increase Your Website’s Authority

Corey Batt

In the increasingly competitive landscape of modern SEO, obtaining high-quality backlinks has become a challenging task. However, there is a solution that stands out among the rest: HARO (Help a Reporter Out) links.

These links have emerged as one of the most effective methods for acquiring authoritative backlinks from well-established publications. In fact, the worth of a single link from a high-quality domain surpasses the value of multiple links obtained from low-quality domains.

Not only do these links carry significant weight in the eyes of search engines, but they also have the potential to drive valuable referral traffic to your website.

But what exactly is HARO, and how can you incorporate it into your SEO strategy?

Let’s dig in!


What are HARO Backlinks?

HARO, as a link-building tool, possesses significant value but can present a steep learning curve for newcomers.

Although conversion rates may generally be modest, the backlinks acquired through HARO offer a valuable channel for website traffic and link equity. Embracing HARO as a long-term strategy can empower businesses to expand their operations and achieve sustainable growth.

Leveraging the power of Help-a-Reporter Out (HARO), we’ll connect you with relevant link opportunities from prestigious websites. These links, known as dofollow links, will not only direct traffic to your website but also serve as a testament to your expertise in your respective field.

By showcasing your knowledge and establishing your presence on high-authority websites,  Link Building Services will play a vital role in improving your website’s visibility and credibility, ultimately driving growth and success for your online endeavors.

For example, if you’re looking to enhance your website’s credibility and boost your online presence, our HARO Link Building Service is the solution for you. With our team of industry-expert SEO professionals, we’ll help you become a cited source in high-authority publications, ensuring that your website gains the recognition it deserves!

Tips and examples

The process starts with submitting queries or responding to relevant queries posted by reporters and bloggers seeking information on specific topics. Crafting a compelling pitch that showcases your expertise and personal experience greatly increases your chances of being mentioned in their articles.

When responding, it’s important to provide high-quality, informative content that adds value to the writer’s piece. By including relevant links within your responses, you not only establish your credibility but also drive traffic to your website.

HARO offers a free and efficient way to stand out in the competitive online marketing landscape while helping reporters and bloggers find helpful sources for their articles. Incorporating HARO into your backlink strategy can yield significant benefits for both your clients and your overall marketing efforts.

Infographic on Tips for Gaining Backlinks Using HARO
  • Assess the domain rating of the media outlet before engaging.
  • Prioritize responding exclusively to queries that align with your expertise.
  • Showcase your credentials and qualifications to establish credibility.
  • Strive to provide prompt responses within a 30-minute timeframe.
  • Enhance your pitch by incorporating quantifiable or quotable elements.
  • Refrain from following up until you have received a response from the recipient.
  • Maintain realistic expectations and understand that not every pitch will be successful.
  • Cultivate and prioritize building strong relationships throughout the pitching process.

Why Are Backlinks So Important for SEO?

The presence of backlinks in SEO plays a pivotal role in enhancing your website’s rankings. Search engines perceive the quality and quantity of these links as indicators of authoritativeness and acts of confidence from other websites.

In other words, when reputable websites link back to your site, it signals to search engines that your content is valuable and trustworthy. Consequently, the more backlinks your website accumulates, the greater the potential for higher rankings in search results.

Additionally, investing in a reputable SEO agency such as Authority Builders to improve your rankings is a far more effective approach than purchasing potentially harmful or spammy backlinks.

According to Ahrefs, there is a positive correlation between the number of backlinks a page has and the amount of organic traffic it receives from Google. In general, acquiring more backlinks can lead to increased visibility and website visits. However, it’s important to note that building quality backlinks requires effort and strategy.

It is advisable to pay for legitimate and ethical SEO services. Ahrefs also reveals that the average cost of purchasing a link is $361.44, indicating that securing high-quality backlinks can come at a significant expense.

By actively building a strong network of backlinks, you can improve your website’s visibility and increase its chances of ranking well for relevant search terms.

What HARO Link Building Can Do For You

A highly skilled HARO team can be a huge benefit when it comes to acquiring high-quality backlinks and earning media coverage. By using HARO, you have the opportunity to respond to journalists’ queries and provide expert commentary, allowing you to showcase your expertise and generate valuable links from reputable media outlets.

Crafting the perfect pitch and response, including relevant keywords in your subject line, increases your chances of success. While HARO offers a free version, a paid subscription provides additional benefits and higher success rates.

Using HARO effectively involves understanding the query author’s needs, pitching journalists with your real identity, and providing valuable insights that align with the journalist’s requirements.

For SaaS companies needing link building, HARO can be a powerful tool for gaining social proof, driving organic traffic, and acquiring high-quality links through earned media coverage.

  • Initial Research: Extensive industry and niche research is conducted to gather valuable insights. This information is then used to create compelling and relevant quotes that journalists will be eager to include in their content, ensuring effective link-building opportunities.
  • Finding Opportunities: Our dedicated team diligently scours HARO for potential opportunities, identifying relevant journalists and media outlets that align with your brand. We act quickly to pitch your expertise and secure high-quality link placements that enhance your online presence.
  • Crafting the Quotes: Our experienced professionals carefully craft insightful and tailored HARO pitches that not only add value to journalists’ content but also maintain consistency with your brand’s messaging. These quotes are designed to capture attention and generate impactful link placements.
  • Reporting: We provide transparent and real-time reporting, keeping you informed of the progress. Once we successfully secure the link placements, you will receive immediate notifications, allowing you to monitor the growth of your backlink profile and assess the positive impact on your website’s visibility and authority.
Infographic on What Haro can do for you

What to expect

As we’ve mentioned, HARO is a powerful tool that facilitates link-building and provides exceptional media opportunities.

By responding to HARO queries with well-crafted HARO pitches, you can secure high-quality backlinks and establish your brand’s expertise. Crafting compelling subject lines and delivering high-quality queries are key elements in capturing the attention of journalists and reporters who use HARO.

With HARO’s link-building potential and the chance to connect with reputable media outlets, it presents a valuable tool for businesses seeking to enhance their online presence and build valuable connections.

Here’s what you can expect from HARO Link Building Services:

  • Affordable Pricing: We offer competitive rates for our services, ensuring that you receive excellent value for your investment.
  • DR 40+ Dofollow Links: Our link-building strategy focuses on securing high-quality, dofollow links from websites with a Domain Rating (DR) of 40 or higher, ensuring strong backlink profiles for your website.
  • Exceptional Content Quality: Our team of experts creates high-quality, authoritative sources and engaging content that captivates readers and enhances your brand’s online presence.
  • Rapid Results: With our efficient and effective approach, you can expect fast results, boosting your website’s authority and visibility in a shorter timeframe.
  • No Duplicate Links: We ensure that each link secured for your website is unique, avoiding any duplication and maximizing the diversity and value of your backlink profile.

Who is HARO for?

If you are a business aiming to enhance your brand authority and drive more search engine traffic, or if you aspire to establish yourself as an industry expert through Help-a-Reporter Out (HARO), our services can be of immense value to you.

Authority Builders caters to individuals and businesses alike who are keen on acquiring high authority backlinks from websites that are typically challenging to access.

Backlinks are crucial for SERP rankings, as confirmed by over 58% of SEO strategists in a recent study. Businesses spend an average of $360 for a reputable website backlink. Content marketing is favored by 40.7% of marketers for organic link-building.

Moreover, digital marketing and SEO agencies seeking a premium, white-label link-building service can rely on our expertise. With our comprehensive solutions, we empower you to strengthen your online presence, improve search rankings, and establish your brand as a trusted authority in your industry.

How HARO Backlinks Go Hand-in-Hand with Guest Posts

HARO backlinks and guest posts complement each other seamlessly, forming a powerful combination in the realm of link building and content marketing.

While HARO allows you to provide expert insights and quotes to journalists, resulting in valuable backlinks from high-authority publications, guest posting offers the opportunity to contribute original content to relevant websites or blogs in your industry.

Actually, “why” and “what” answer posts and infographics attract 25.8% more backlinks than videos and “How-to” posts. Further, paid guest posts average $77.80, according to Ahrefs. With that, these statistics emphasize and prove the importance of backlinks and offer insights for effective link-building strategies.

By strategically using HARO to secure backlinks and leveraging guest posting to showcase your expertise, you can establish yourself as an industry authority, increase your online visibility, and drive targeted traffic to your website.

Together, HARO backlinks and guest posts create a comprehensive approach to building a strong online presence and expanding your reach within your target audience.

Crafting Ideal HARO Pitches

When it comes to crafting ideal HARO pitches, there are a few key tips to keep in mind. Here are some bullet point tips to help you create compelling pitches that stand out:

  • Research the journalist: Take the time to understand the journalist’s beat and previous work. Tailor your pitch to their interests and writing style. Search for high-quality queries.
  • Be concise: Keep your pitch short and to the point. Journalists receive numerous pitches, so grab their attention with a clear and concise message.
  • Provide value: Highlight the unique value or insights you can offer. Explain how your expertise or story can benefit their audience.
  • Personalize your pitch: Avoid sending generic pitches. Personalize your email by mentioning the journalist’s name and referencing their recent articles or topics they’ve covered.
  • Follow guidelines: Read and follow the guidelines provided by the HARO request. Ensure that your pitch aligns with the specific requirements and preferences of the journalist.
  • Proofread and edit: Take the time to proofread your pitch for any grammatical errors or typos. A polished and error-free pitch demonstrates professionalism and attention to detail.
  • Be responsive and timely: If a journalist expresses interest or asks for more information, respond promptly. Journalists often work on tight deadlines, so being responsive and timely can increase your chances of getting featured.
  • Follow up appropriately: If you haven’t heard back after a reasonable period, send a polite follow-up email. Avoid being pushy or aggressive, as it may have a negative impact on your relationship with the journalist.
Infographic on Crafting Ideal HARO Pitches

By implementing these tips, you can enhance your chances of crafting ideal HARO pitches that capture the attention of journalists and increase your chances of securing valuable media coverage.

The Downside of HARO Link-Building

Utilizing HARO for link-building comes with its own set of advantages and disadvantages. One of the significant benefits is that HARO provides opportunities to secure links from reputable and reliable sources.

However, it is important to consider the drawbacks as well. Responding to reporters’ requests and identifying the appropriate contact information can be a time-consuming task, presenting a potential challenge in the process.

Relying solely on HARO as your primary lead source for business may come with a few potential drawbacks to consider:

  • Missed opportunities: Relying solely on HARO may result in missed chances if media professionals don’t come across your query.
  • Unsuitable responses: You may receive numerous responses from sources that are not a good fit for your business, leading to time-consuming and frustrating experiences without proper screening.
  • Unauthorized websites: Lack of strict verification on HARO can allow unauthorized websites to operate and potentially cause difficulties in finding legitimate leads.
  • Shifting interests: Depending on the media’s interest and focus, there is a chance of losing leads if they lose interest in your story or shift their attention elsewhere.
  • HARO as a tool: Despite the drawbacks, utilizing HARO as one of many lead-generation tools can still be effective with perseverance and effort.

Using a HARO link-building service provides substantial benefits compared to independently managing your link-building endeavors. By leveraging a HARO service, you gain entry to an efficient and simplified platform, resulting in time, cost, and effort savings.

Our HARO service facilitates connections with trustworthy reporters actively searching for sources, significantly enhancing the probability of acquiring top-notch backlinks!

Wrapping it Up

Elevating your website’s authority with HARO backlinks can be a game-changer for your online presence. As we have explored throughout this article, the process of seeking out and securing high-quality backlinks can be time-consuming and challenging.

However, there is a solution that can save you valuable time and effort. Our professional HARO backlink service takes the burden off your shoulders, allowing you to focus on what you do best: running your business!

Don’t miss out on this opportunity to take your website from good to great.

Contact us today and let us be your shortcut to success!


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