Outreach Strategy | Authority Builders

How to Properly Use Google Analytics for SEO Campaigns

November 3 by Corey Batt

In today’s age, organic traffic is king. The proof?49% of marketers report that success in organic search results provides the highest ROI out of any other marketing channel. Paid ad campaigns will always have their place – especially when starting out – but you won’t beat the competition without an informed SEO strategy that consistently generates quality …

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Link Prospecting and The #1 Mistake SEOs Make

January 21January 11 by Matt Diggity

Is the work you’re putting into link building helping your site or slowing it down? The mistakes you make in link prospecting and site selection can waste all the time and money that you’re investing into the link-building process. In this short guide, you’re going to learn about what link prospecting is, how it’s done, and …

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How to Build Safe and Effective White Hat Links for Local Businesses

January 21October 26 by Matt Diggity

If you or your client serves a local community, you need local links. Sourcing high-DR links from global sites is not enough for Local SEO. They may give you some power, but they won’t give you local relevance.

Do you want to exceed expectations with industry-specific links that rarely cost money? Do you want to build relationships with the local business community while creating a sterling backlink profile?

Below, I’ll show you how…

In this guide, you’re going to learn what local link building is. You’ll also learn why local links can be more effective than prestigious ones that aren’t tied to your region. After that, you’re going to learn seven places to source high-quality local links.

The Ultimate Infographic on Infographics (for SEOs)

March 1January 14 by Matt Diggity

You may have heard that infographic can be a great tool for SEO… five years ago.

But their usefulness is still very powerful today, if you know what you’re doing with them.

We ran a poll in the Affiliate SEO Mastermind Facebook group, asking members how they are utilizing infographics in today’s SEO landscape.

The answers were killer, so true to form, we wrapped them up in a nice infographic package.

How to Increase your Outreach Conversion Rate by 64% [Outside-the-Box]

February 10February 11 by Matt Diggity

Any SEO worth their salt knows that guest posting is one of the best ways to network with others in the industry, tap into a wider audience, and earn some valuable backlinks to your own site. But despite its importance, many marketers are failing at the first crucial step of guest blogging: reaching out to the websites you want a link from.

In this guide, you’ll learn about popular outreach techniques that every SEO blog recommends – and why you SHOULDN’T follow their templates. You’ll also learn about a more effective alternative strategy that’s guaranteed to improve your conversion rate.

11 Mistakes to Avoid when Managing an Outreach Team

May 21December 16 by Peter King

You’re going to have to learn how to put together great outreach teams if you want to build strong links and develop valuable relationships with the other people in your niche. If you’ve tried putting good outreach teams together before, I don’t have to tell you that it’s not that easy. Trust me, I know. …

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How to Get Free, High-Power Backlinks by Leveraging Social Proof

July 13October 10 by Matt Diggity

Some of the best backlinks out there can be had for free, as long as you can provide something most brands can’t get enough of: Social proof.

What is social proof? Who wants it? And more importantly…

How do you leverage that desire to get super-powerful free links, free content, and even free stuff delivered to your home?

That’s what you’re going to learn in this guide, along with all the advice you need to do it right the first time. Let’s look at…

What is social proof?
How the “Social Proof Link Strategy” works
Where to find prospects
How to craft compelling pitches
How to follow up on a successful pitch
A look at the crazy results we’ve gotten. Like this…

7 Ways to Future-Proof your Outreach Efforts

January 11December 12 by Peter King

With Google constantly adapting the search algorithm it means you not only need to be thinking about what are the best SEO practices right now but also, you need to keep an eye on where Google seems to be heading. For example, as a community, we’ve known that mobile first indexing was going to be …

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7 Mistakes Agencies Make With Outreach

December 13September 2 by Matt Diggity

As an agency, your profit margins are constantly being squeezed. You have fixed overheads to manage and every process needs to be optimized to deliver the best ROI. Everything matters with SEO but especially outreach. If not properly managed, it has the capacity to end up being a resource drain. Outreach is also constantly changing. …

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How to Build a Killer Team of Writers for Massive Outreach

May 21August 7 by Matt Diggity

In this article, I’m going to walk you through how you can find and manage content writers. We’ll be talking from the perspective of outreach, which is our area of expertise, but most of what will be covered can be used for content writers in other areas of SEO and digital marketing. We’ll cover where …

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