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Any SEO worth their salt knows that guest posting is one of the best ways to network with others in the industry, tap into a wider audience, and earn some valuable backlinks to your own site. But despite its importance, many marketers are failing at the first crucial step of guest blogging: reaching out to the websites you want a link from.

In this guide, you’ll learn about popular outreach techniques that every SEO blog recommends – and why you SHOULDN’T follow their templates. You’ll also learn about a more effective alternative strategy that’s guaranteed to improve your conversion rate.

You’re going to have to learn how to put together great outreach teams if you want to build strong links and develop valuable relationships with the other people in your niche.

If you’ve tried putting good outreach teams together before, I don’t have to tell you that it’s not that easy. Trust me, I know. I’ve been managing outreach and outreach teams for years now. I’ve made most of the mistakes that it’s possible to make.

But on the plus side, that means I’ve finally figured out where all the pitfalls are. In this guide, I’m going to show you all of them.

I’m going to teach you what not to do when building out your training documents, hiring and guiding your people and managing your tools and assets. By the end, you’re going to learn how to hop over all of the mistakes I made so that you can build a perfect […]

Some of the best backlinks out there can be had for free, as long as you can provide something most brands can’t get enough of: Social proof.

What is social proof? Who wants it? And more importantly…

How do you leverage that desire to get super-powerful free links, free content, and even free stuff delivered to your home?

That’s what you’re going to learn in this guide, along with all the advice you need to do it right the first time. Let’s look at…

What is social proof?
How the “Social Proof Link Strategy” works
Where to find prospects
How to craft compelling pitches
How to follow up on a successful pitch
A look at the crazy results we’ve gotten.  Like this…

With Google constantly adapting the search algorithm it means you not only need to be thinking about what are the best SEO practices right now but also, you need to keep an eye on where Google seems to be heading.

For example, as a community, we’ve known that mobile first indexing was going to be a big deal because Google has been giving us hints for 18 months. Those that adapted their sites accordingly have not seen any negative impact from the change over to mobile first indexing, those who ignored it have not had such a seamless transition.

Link building is no different.

Google has reiterated that any type of link acquisition is against their terms and you’d be naive to think there won’t be adjustments to the algorithm that affect links.

I have put together some of the strategies you could use to future proof, or at least where you might want […]

As an agency, your profit margins are constantly being squeezed. You have fixed overheads to manage and every process needs to be optimized to deliver the best ROI.

Everything matters with SEO but especially outreach.

If not properly managed, it has the capacity to end up being a resource drain.

Outreach is also constantly changing.  Strategies that used to be effective are becoming less so.

Naturally, with so many moving parts to your businesses, you might take your eye off outreach only to find you have developed bad habits or are not operating as effectively as you could be.


From my position as a link provider, I have the opportunity to work with a variety of different agencies.

I get to see what works and also what mistakes are common.

I’ve highlighted 7 critical mistakes that I […]

In this article, I’m going to walk you through how you can find and manage content writers. We’ll be talking from the perspective of outreach, which is our area of expertise, but most of what will be covered can be used for content writers in other areas of SEO and digital marketing.

We’ll cover where you can find writers, how you can interview and select the right writer for you, and we’ll share with you processes for managing them. There is not one way to recruit and manage content writers, but we’ll share with you our extensive experience and what helps us reduce time and increase productivity.

If you’re running your own outreach you might find some little nuggets that will help you tweak your own processes to make them more effective. If you’re looking at starting to scale your outreach,  you have everything you need in this article to get it […]

Even today, backlinks are still the #1 ranking factor. That’s why everyone that does SEO is so focused on getting more links. In the last years, Google has done many algorithmic updates and that’s why some ways of earning backlinks that worked great a few years ago don’t work anymore or even can get your site penalized. All these changes forced the SEO world to evolve and come up with new and creative link building strategies.

The SEO community wears many hats:  the black, the grey, the white, and the money hat. All of these have advantages and disadvantages. In today’s post, we are going to focus on discovering efficient but often overlooked link building methods.

With this goal in mind, we reached out to 30 SEO experts and asked them:

What is an underused (or less common) link building strategy that has brought you great results?

We received a variety of answers. Although some […]

At Authority Builders we take the quality of the sites we work with very seriously.

We have a strict verification process.

In fact, less than 13% of the sites that are interested in being promoted via the Authority Builders platform are accepted.

But this isn’t about us; it’s about you.

There are a number of different views on what makes a good quality site for a link.

Introducing the 9 steps

Try it for yourself. In this article, we are going to share with you 9 steps to audit blog post placements that leave you with sites that deliver value. It’s part of what we do at Authority Builders.

Before we talk you through the 9 steps, one important concept that some SEOs need to grasp is metrics (and not to rely on them).

A potential guest post placement is less about metrics and more about traffic, the history of the site, and signals that show the value […]