In this article, I’m going to walk you through how you can find and manage content writers. We’ll be talking from the perspective of outreach, which is our area of expertise, but most of what will be covered can be used for content writers in other areas of SEO and digital marketing. We’ll cover … Continued
As an agency, your profit margins are constantly being squeezed. You have fixed overheads to manage and every process needs to be optimized to deliver the best ROI. Everything matters with SEO but especially outreach. If not properly managed, it has the capacity to end up being a resource drain. Outreach is also constantly … Continued
With Google constantly adapting the search algorithm it means you not only need to be thinking about what are the best SEO practices right now but also, you need to keep an eye on where Google seems to be heading. For example, as a community, we’ve known that mobile first indexing was going to … Continued
Foreword by Matt Diggity Very soon I’ll be passing things over to Tom Buckland. Tom is a very clever SEO who founded Ghost Marketing, based out of the UK. I’d “known him” for a while on the interwebs, but we recently connected when I saw he was ramping up as an Authority Builders customer and coming … Continued
According to a SerpWatch study, 65% of marketers confirmed that link-building is the most challenging aspect of SEO. If you are searching for ways to build your website’s link-building profile and improve your SEO, you may have encountered the terms “follow” and “nofollow” links. Luckily, we’ve made it really easy to understand. Spend a few minutes reading our follow … Continued
Plenty of websites are struggling to earn the backlinks they need to boost their rankings. Do you know the biggest reason why? It’s because they’re not creating anything worth linking back to, and it’s seriously slowing down their journey to online success. That’s why I created this guide—I’m tired of seeing website owners pour their … Continued
Is the work you’re putting into link building helping your site or slowing it down? The mistakes you make in link prospecting and site selection can waste all the time and money that you’re investing into the link-building process. In this short guide, you’re going to learn about what link prospecting is, how it’s done, … Continued
If you or your client serves a local community, you need local links. Sourcing high-DR links from global sites is not enough for Local SEO. They may give you some power, but they won’t give you local relevance. Do you want to exceed expectations with industry-specific links that rarely cost money? Do you want to … Continued
With over 1.5 billion active websites on the world wide web today, it is easy for your website to be lost among others online. Therefore, every webmaster’s job is to come up with a strategy that gets their site noticed by search engines and the target audience. This is where digital PR, a powerful link-building … Continued
After an initial consulting call, a client operating a travel website decided to try one of our packages. Their primary goal was to expand their business into other markets, like the US, Canada, France, and Poland. We discovered that the website lacked authority, and its target pages were short on links. After starting our campaign … Continued
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