By Corey Batt
|Backlinks are a critical factor in determining which websites and pages are ranked first in search engine results pages (SERPs). However, not all backlinks are created equal. Search engines are more likely to value high-authority backlinks over low-authority ones. But what do we mean by high authority? And how do you get these backlinks? This … Continued
By Corey Batt
|In SEO, link building is the process of getting other sites to link back to your own. Think of it as a popularity contest: the more reputable sites that vouch for you (through links), the more Google sees you as a trustworthy and valuable source. Why does this matter? Google’s mission is to deliver the … Continued
By Corey Batt
|Just like you go to Google to find a new restaurant, plumber, or pet sitter, your potential clients turn to search engines to find legal services—and the statistics back it up: 💻 96% of people who look for legal advice use a search engine. 💻 89% of law firms say digital marketing is essential for … Continued
By Corey Batt
|The world of search engine optimization (SEO) has rapidly changed in recent months. Major changes to Google’s algorithm have seen some sites’ rankings crash, while others like Reddit and Quora now dominate search engine results pages (SERPs). Backlinks continue to be one of the main factors that decides how high a website ranks on Google—but … Continued
By Corey Batt
|Guest posting has long been the backbone of effective link building. By contributing your expertise to high-authority websites in your niche, you can snag powerful backlinks that boost your SEO rankings. Not only that, but guest posting also allows you to showcase your knowledge to new audiences and forge valuable relationships with other website owners. … Continued
By Corey Batt
|Should you buy backlinks? In the world of search engine optimization (SEO), this is a controversial and confusing question. Google says you shouldn’t buy backlinks. But lots of people do. Some websites buy backlinks and successfully boost their search engine rankings. But others have seen their traffic crash after being at the receiving end of … Continued
By Corey Batt
|Press releases and public relations go hand-in-hand, and that goes for both digital PR and traditional PR. Whether you’re going through digital channels or print press, you still need a way to share newsworthy events happening at your business with the public – hence the need for press releases. When shared online, a press release … Continued
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