When Matt Cutts said that guest posting was dead, it sent the SEO community into a tailspin. After all, if Googleâs former head of web spam declared it âtoo spammyâ to work, then guest blogging should be scratched off every SEO campaign, right? Well, wrong. Letâs set the record straight: Cuts himself corrected his … Continued
Backlinks are still a highly significant ranking factor. Experts in the industry all agree that backlinks are one of Googleâs most looked-at signals when determining a pageâs rank. But while the importance of backlinks hasnât changed, link building best practices certainly have. The biggest challenge SEO gurus and business owners face now is adapting their … Continued
While thereâs no debate about the importance of backlinks, other questions commonly pop up: Which pages should you build backlinks to? Should you send links to your homepage? Your resources? Your blog? What type of content benefits from backlinking the most? And how can you build backlinks in a way thatâs both safe and powerful? We answer … Continued
In this article, Iâm going to walk you through how you can find and manage content writers. Weâll be talking from the perspective of outreach, which is our area of expertise, but most of what will be covered can be used for content writers in other areas of SEO and digital marketing. Weâll cover … Continued
As an agency, your profit margins are constantly being squeezed. You have fixed overheads to manage and every process needs to be optimized to deliver the best ROI. Everything matters with SEO but especially outreach. If not properly managed, it has the capacity to end up being a resource drain. Outreach is also constantly … Continued
With Google constantly adapting the search algorithm it means you not only need to be thinking about what are the best SEO practices right now but also, you need to keep an eye on where Google seems to be heading. For example, as a community, weâve known that mobile first indexing was going to … Continued
Foreword by Matt Diggity Very soon Iâll be passing things over to Tom Buckland. Tom is a very clever SEO who founded Ghost Marketing, based out of the UK. Iâd âknown himâ for a while on the interwebs, but we recently connected when I saw he was ramping up as an Authority Builders customer and coming … Continued
According to a SerpWatch study, 65% of marketers confirmed that link-building is the most challenging aspect of SEO. If you are searching for ways to build your website’s link-building profile and improve your SEO, you may have encountered the terms âfollowâ and ânofollowâ links. Luckily, weâve made it really easy to understand. Spend a few minutes reading our follow … Continued
Plenty of websites struggle to earn high-quality links and boost their rankings. They pour their time and resources into SEO, only to come up short. Do you know the biggest reason why? Because theyâre not creating anything worth linking back toâand this is seriously slowing down their journey to online success. Thatâs why I created … Continued
Is the work youâre putting into link building helping your site or slowing it down? The mistakes you make in link prospecting and site selection can waste all the time and money that youâre investing into the link-building process. In this short guide, youâre going to learn about what link prospecting is, how itâs done, … Continued
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