By Matt Diggity
|When Matt Cutts said that guest posting was dead, it sent the SEO community into a tailspin. After all, if Google’s former head of web spam declared it “too spammy” to work, then guest blogging should be scratched off every SEO campaign, right? Well, wrong. Let’s set the record straight: Cuts himself corrected his … Continued
By Matt Diggity
|Backlinks are still a highly significant ranking factor. Experts in the industry all agree that backlinks are one of Google’s most looked-at signals when determining a page’s rank. But while the importance of backlinks hasn’t changed, link building best practices certainly have. The biggest challenge SEO gurus and business owners face now is adapting … Continued
By Matt Diggity
|While there’s no debate about the importance of backlinks, other questions commonly pop up: Which pages should you build backlinks to? Should you send links to your homepage? Your resources? Your blog? What type of content benefits from backlinking the most? And how can you build backlinks in a way that’s both safe and powerful? We answer … Continued
By Matt Diggity
|In this article, I’m going to walk you through how you can find and manage content writers. We’ll be talking from the perspective of outreach, which is our area of expertise, but most of what will be covered can be used for content writers in other areas of SEO and digital marketing. We’ll cover … Continued
By Matt Diggity
|As an agency, your profit margins are constantly being squeezed. You have fixed overheads to manage and every process needs to be optimized to deliver the best ROI. Everything matters with SEO but especially outreach. If not properly managed, it has the capacity to end up being a resource drain. Outreach is also constantly … Continued
By Peter King
|With Google constantly adapting the search algorithm it means you not only need to be thinking about what are the best SEO practices right now but also, you need to keep an eye on where Google seems to be heading. For example, as a community, we’ve known that mobile first indexing was going to … Continued
By Tom Buckland
|Foreword by Matt Diggity Very soon I’ll be passing things over to Tom Buckland. Tom is a very clever SEO who founded Ghost Marketing, based out of the UK. I’d “known him” for a while on the interwebs, but we recently connected when I saw he was ramping up as an Authority Builders customer and coming … Continued
By Corey Batt
|According to a SerpWatch study, 65% of marketers confirmed that link-building is the most challenging aspect of SEO. If you are searching for ways to build your website’s link-building profile and improve your SEO, you may have encountered the terms “follow” and “nofollow” links. Luckily, we’ve made it really easy to understand. Spend a few minutes reading our follow … Continued
By Matt Diggity
|Plenty of websites struggle to earn high-quality links and boost their rankings. They pour their time and resources into SEO, only to come up short. Do you know the biggest reason why? Because they’re not creating anything worth linking back to—and this is seriously slowing down their journey to online success. That’s why I created … Continued
By Matt Diggity
|Is the work you’re putting into link building helping your site or slowing it down? The mistakes you make in link prospecting and site selection can waste all the time and money that you’re investing into the link-building process. In this short guide, you’re going to learn about what link prospecting is, how it’s done, … Continued
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