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How Brand Mentions Work in AI Search (And Where to Earn Them)Â
In the realm of AI search, brand mentions have become a valuable commodity for marketers eager to get their brands cited by tools like ChatGPT. This is because, for LLM-powered search tools, brand mentions serve the same role as backlinks do to search algorithms. Theyâre trust-builders that influence which sources get summarized and cited on … Continued
AI Link-Building Tools We Actually Use (And Why Most Fall Short)Â
Since link-building can be incredibly time-consuming and challenging, itâs no wonder that so many marketers want to automate it with AI tools. However, most AI-powered link-building tools either: Miss the mark entirely Require too much human oversight to actually save time Thatâs not to say that there arenât high-quality AI tools out there that will … Continued
Our AI Search Playbook: Whatâs Actually Working in 2025
AI platforms like ChatGPT and Perplexity, while still on the newer side, have been around long enough for savvy marketers like us to figure out how they work behind-the-scenes.                 Weâve been running tests and experiments on LLM-powered search tools for a long time now, and weâve learned lots of interesting things about AI search optimization. … Continued
Do Premium Links Influence AI Rankings? Hereâs What Weâve Seen
Thereâs no doubt that premium backlinks positively impact organic search rankings on Google. However, can the same be said for Gemini, Googleâs large language model (LLM) that powers its AI Overviews? In the same vein, do other LLM-powered search tools like ChatGPT and Perplexity appreciate premium backlinks? The answer is yes, although LLMs value backlinks … Continued
AI Overviews: How to Get Cited, Ranked, and Clicked in Googleâs Generative ResultsÂ
Googleâs generative AI Overviews (AIOs) have completely shaken up its search results, and theyâre becoming more prevalent at an extremely rapid pace. This has made learning how to rank in AI Overviews an absolute necessity for search marketing. Hereâs why. In January 2025, research showed they appeared for just 6.59% of Google desktop searches. In … Continued
AI SEO Isnât Optional: How Weâre Rebuilding SEO Strategy for Generative SearchÂ
The introduction of Googleâs AI Overviews has sent shockwaves through the SEO world. Click-through rates are down, zero-click searches are up, and both are redefining how brands market themselves through Google. However, itâs not just Google thatâs changing; AI is transforming the entire search experience. LLM-powered tools like ChatGPT and Perplexity are increasing in popularity … Continued
How To Get High-Quality Backlinks â 29 SEO Experts Share Their Tips
If you want to rank a site, either in organic search results, or with LLM citations, one of the most difficult issues is how to get high-quality backlinks. Although some people say they can rank a site with no links, thatâs not exactly true. You can rank new pages of a site without actively … Continued
Car Dealer SEO: How to Generate More Leads OnlineÂ
In recent years, car dealerships have faced a wave of challenges. Slow economic growth and high interest rates have curbed consumersâ buying power. This, combined with an increase in vehicle supply has put downward pressure on vehicle prices. And changing consumer preferences to shop and buy cars online has made it harder than ever to … Continued
SEO for Architects: How to Get Qualified Leads from Search
The global architecture industry is expected to reach $474 billion by 2027. But with millions of architects worldwide and over 69,000 architectural firms in the U.S. alone, competition is fierce. Traditionally, architecture firms relied on word-of-mouth referrals and reputation but today, potential clients search online for architectural services. If your website isnât optimized for search … Continued
Your Complete Guide To Restaurant SEO: How To Get More Customers Through Search
Search engine optimization (SEO) is crucial for restaurants. The top three search results receive over 68% of all clicks on a Google Search page. So, if your restaurant isnât ranking, youâre missing out on a massive opportunity to attract more customers. If you want to beat third-party food delivery apps, boost your rankings, and get … Continued