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7 Strategies To Build High-Authority Backlinks in 2024
Backlinks are a critical factor in determining which websites and pages are ranked first in search engine results pages (SERPs). However, not all backlinks are created equal. Search engines are more likely to value high-authority backlinks over low-authority ones. But what do we mean by high authority? And how do you get these backlinks? This … Continued
Top Ecommerce Link-Building Strategies For 2024
In SEO, link building is the process of getting other sites to link back to your own. Think of it as a popularity contest: the more reputable sites that vouch for you (through links), the more Google sees you as a trustworthy and valuable source. Why does this matter? Google’s mission is to deliver the … Continued
From Beginner To Expert: Law Firm Link-Building Strategies
Just like you go to Google to find a new restaurant, plumber, or pet sitter, your potential clients turn to search engines to find legal services—and the statistics back it up: 💻 96% of people who look for legal advice use a search engine. 💻 89% of law firms say digital marketing is essential for … Continued
8 Powerful Link Building Services For 2024
The world of search engine optimization (SEO) has rapidly changed in recent months. Major changes to Google’s algorithm have seen some sites’ rankings crash, while others like Reddit and Quora now dominate search engine results pages (SERPs). Backlinks continue to be one of the main factors that decides how high a website ranks on Google—but … Continued
Our Top 15 Best Guest Posting Sites For 2024
Guest posting has long been the backbone of effective link building. By contributing your expertise to high-authority websites in your niche, you can snag powerful backlinks that boost your SEO rankings. Not only that, but guest posting also allows you to showcase your knowledge to new audiences and forge valuable relationships with other website owners. … Continued
Is It Safe To Buy Backlinks In 2024?
Should you buy backlinks? In the world of search engine optimization (SEO), this is a controversial and confusing question. Google says you shouldn’t buy backlinks. But lots of people do. Some websites buy backlinks and successfully boost their search engine rankings. But others have seen their traffic crash after being at the receiving end of … Continued
How to Make a Press Release SEO-Friendly
Press releases and public relations go hand-in-hand, and that goes for both digital PR and traditional PR. Whether you’re going through digital channels or print press, you still need a way to share newsworthy events happening at your business with the public – hence the need for press releases. When shared online, a press release … Continued
How to Create a Digital PR Campaign
Public relations (PR) has always been about building brand awareness and managing reputations, so it’s no surprise that it translated so well to the digital space. Whereas traditional PR was all about getting your brand mentioned in print media, digital PR focuses on raising awareness through digital media, such as: Online publications Blogs Social media … Continued
PR Backlinks How to get Press Links From Journalists
Which backlink would you rather have: one from a virtually unknown business directory or a link from a major news publication like The Wall Street Journal (WSJ)? The choice is obvious, as WSJ’s domain has far more ranking power and influence than an obscure directory. Links from news publications, online magazines, and journalists are known … Continued
How to Do a Backlink Audit on Any Website in 6 Steps
Optimizing your link profile is necessary whether you’re working with a new SEO client or just acquired an existing website. Yet, it can be difficult to know where to start, especially for sites with thousands of existing links. Jumping in blind is never a good idea, so always kick things off with a backlink audit. … Continued