The Authority Builders Blog | Outreach Link Building Tips

How to Take a Website from Grey Hat to White Hat

If you know the history of the terms White Hat and Black Hat—how they started in grainy westerns where a hat was the only way to tell the silent villain and hero apart—you may understand why I really appreciate the place of these terms in SEO.

Sure, SEO is a lot like a frontier. And Google would love you to think in terms of good and evil, but what we’re talking about today is the people who sort of stand in the middle.

The middle is a little shakier ground than most, especially after the most recent changes to one of our favorite grey hat devices: PBNs.

How To 4x Organic Traffic In 6-Months Using Pure SEO Basics

May 21January 14 by Mario Deal

Forward from Matt Diggity:

This month’s guest post is from Mario Deal.

I’ve known him for quite some time being in various Facebook groups and private Skype masterminds.

Mario always came across as a clever SEO – a guy who knows how to push the needle in the SERPs.

Thus I was very excited when he said he wanted to share a success story with a high-profile client site.

In this article, you’re going to learn the exact onsite and offsite SEO plays Mario made to 4x this website’s organic traffic.

Grab your popcorn…

7 Ways to Future-Proof your Outreach Efforts

May 21December 12 by Peter King

With Google constantly adapting the search algorithm it means you not only need to be thinking about what are the best SEO practices right now but also, you need to keep an eye on where Google seems to be heading. For example, as a community, we’ve known that mobile first indexing was going to be …

Case Study: A 2-step Strategy for Getting Sites Unstuck

May 21November 12 by Tom De Spiegelaere

Foreward by Matt Diggity:In a moment, I’m going to pass the mic over to Tom De Spiegelaere. You may have met him before when I interviewed him about his journey from client to affiliate SEO. If you haven’t heard it, check it out. Tom is a heavy hitter in affiliate SEO these days and member of …

7 Mistakes Agencies Make With Outreach

May 21September 2 by Matt Diggity

As an agency, your profit margins are constantly being squeezed. You have fixed overheads to manage and every process needs to be optimized to deliver the best ROI. Everything matters with SEO but especially outreach. If not properly managed, it has the capacity to end up being a resource drain. Outreach is also constantly changing. …

How to Build a Killer Team of Writers for Massive Outreach

May 21August 7 by Matt Diggity

In this article, I’m going to walk you through how you can find and manage content writers. We’ll be talking from the perspective of outreach, which is our area of expertise, but most of what will be covered can be used for content writers in other areas of SEO and digital marketing. We’ll cover where …

Link Building Strategies: 30+ SEO Experts Share Their Secrets

May 21August 1 by Minuca Elena

Even today, backlinks are still the #1 ranking factor. That’s why everyone that does SEO is so focused on getting more links. In the last years, Google has done many algorithmic updates and that’s why some ways of earning backlinks that worked great a few years ago don’t work anymore or even can get your site …

How to Audit Websites for Guest Post Placements

May 21July 11 by Peter King

At Authority Builders we take the quality of the sites we work with very seriously. We have a strict verification process. In fact, less than 13% of the sites that are interested in being promoted via the Authority Builders platform are accepted. But this isn’t about us; it’s about you. There are a number of …

Case Study: Increase Reply Rate 268% with 3 Minutes of Work

May 21May 22 by Peter King

Most SEOs have their own approach to outreach or whitehat link building; however, most SEOs will also agree that the goal of outreach is to acquire link placements (from real blogs and websites with authority and traffic) that will move the needle, as cost-effectively as possible. As with everything in SEO it’s about your ROI. …