The Authority Builders Blog | Outreach Link Building Tips

What is White Labeling, and When Should You Use It?

May 5 by Corey Batt

Do you buy ‘store brand’ products from your local grocery store? Or have you ever bought a t-shirt or custom coffee mug from an eCommerce site that uses dropshipping?If so, then you’ve purchased white-label products before. What is white labeling?It’s a business model where a company purchases products or services from a third-party provider so they …

How to Audit Websites for Guest Post Placements

April 18April 18 by Peter King

At Authority Builders we take the quality of the sites we work with very seriously. We have a strict verification process. In fact, less than 13% of the sites that are interested in being promoted via the Authority Builders platform are accepted. But this isn’t about us; it’s about you. There are a number of …

How Google’s Link Spam Update Actually Worked

February 16 by Corey Batt

The holiday season was chock-full of SEO updates from Google, with the 2022 Link Spam Update rolling out just a week after December’s Helpful Content Update. Starting on December 14th, the Link Spam Update was projected to take two weeks to roll out, but it would actually take a total of 29 days to complete – …

How to Properly Use Google Analytics for SEO Campaigns

November 3 by Corey Batt

In today’s age, organic traffic is king. The proof?49% of marketers report that success in organic search results provides the highest ROI out of any other marketing channel. Paid ad campaigns will always have their place – especially when starting out – but you won’t beat the competition without an informed SEO strategy that consistently generates quality …

SEO Metrics

November 1 by Corey Batt

Google’s algorithm updates around 500 to 600 times each year, and that means that SEO best practices are constantly changing. That’s one reason it is vital that you regularly monitor key SEO metrics to ensure that your website is properly optimized for ranking. SEO metrics let you see what is working and what needs adjustment. …

Backlink Strategy

October 27 by Corey Batt

Backlinks are by far the top search engine ranking factor for showing up on Google’s first page. Why is that? Because backlinks form the basis for the PageRank update that laid the cornerstone for Google’s ranking algorithm. Not only that, but independent research has also confirmed that there is a direct correlation between backlinks and organic traffic. A …

Follow Vs. NoFollow Links Explained

October 28October 26 by Corey Batt

According to a SerpWatch study, 65% of marketers confirmed that link-building is the most challenging aspect of SEO. If you are searching for ways to build your website’s link-building profile and improve your SEO, you may have encountered the terms “follow” and “nofollow” links. Luckily, we’ve made it really easy to understand. Spend a few minutes reading …

How to Use Google Keyword Planner

October 20 by Corey Batt

As of 2022, Google accounts for more than 79% of total desktop search traffic. With that said, if you want more organic traffic from Google, you first need to perform keyword research to figure out what your audience is actively searching for. The good news is that Google has a free keyword research tool that …

How Many Internal Links Per Page

October 18 by Corey Batt

SEO experts agree that improving your internal link structure will boost your rankings in Google. What exactly are Internal links? They are a form of hyperlinks that point to pages on the same domain. These types of links are different from external links, which backlink to pages on other domains. Instead, internal links go to …

7-Step Guide For Creating Linkable Asset Content Pieces

September 20September 18 by Matt Diggity

Plenty of websites are struggling to earn the backlinks they need to boost their rankings.

Do you know the biggest reason why? It’s because they’re not creating anything worth linking back to, and it’s seriously slowing down their journey to online success.

That’s why I created this guide—I’m tired of seeing website owners pour their time and resources into SEO, only to come up short because they didn’t pay attention to the #1 rule when it comes to attracting natural links: content is king.

So if you want to stop wasting your time and money, and if you want to get those highly coveted editorial links, the best way to do it is to create content people actually want to see and share.

In this article you’ll learn:

What linkable assets are
How to utilize linkable assets in your link building campaigns
How to share your linkable assets
How to track your link building progress

Let’s get started…