The Authority Builders Blog | Outreach Link Building Tips

11 Mistakes to Avoid when Managing an Outreach Team

May 21December 16 by Peter King

You’re going to have to learn how to put together great outreach teams if you want to build strong links and develop valuable relationships with the other people in your niche. If you’ve tried putting good outreach teams together before, I don’t have to tell you that it’s not that easy. Trust me, I know. …

How to Get Free, High-Power Backlinks by Leveraging Social Proof

July 13October 10 by Matt Diggity

Some of the best backlinks out there can be had for free, as long as you can provide something most brands can’t get enough of: Social proof.

What is social proof? Who wants it? And more importantly…

How do you leverage that desire to get super-powerful free links, free content, and even free stuff delivered to your home?

That’s what you’re going to learn in this guide, along with all the advice you need to do it right the first time. Let’s look at…

What is social proof?
How the “Social Proof Link Strategy” works
Where to find prospects
How to craft compelling pitches
How to follow up on a successful pitch
A look at the crazy results we’ve gotten. Like this…

Case Study: Hitting Page 1 for a 50k Search Keyword with an Aged Domain

February 10August 27 by Matt Diggity

Foreword by Matt Diggity There’s a lot of confusion around ranking aged domains.. Sometimes they work great and they get you a quick edge over using a brand new domain. And sometimes they fail miserably. Constantin Oesterling is a member of The Affiliate Lab since the beginning and is one of the top contributing members. …

What Does it Take to be an Amazing SEO? [Infographic]

May 21June 17 by Matt Diggity

We recently ran a contest asking SEO experts for their best answers to the question:

What Skills and Characteristics Make a Great SEO?

97 people participated in this study.

From the data we were able to define three main archetypes that successful SEOs fall into.

Which one are you?

Let us know in the comments.

Case Study: Link Building, ROI and Quality Over Quantity

September 14April 15 by Tom Buckland

Foreword by Matt Diggity Very soon I’ll be passing things over to Tom Buckland. Tom is a very clever SEO who founded Ghost Marketing, based out of the UK. I’d “known him” for a while on the interwebs, but we recently connected when I saw he was ramping up as an Authority Builders customer and …

How to Take a Website from Grey Hat to White Hat

February 10February 12 by Matt Diggity

If you know the history of the terms White Hat and Black Hat—how they started in grainy westerns where a hat was the only way to tell the silent villain and hero apart—you may understand why I really appreciate the place of these terms in SEO.

Sure, SEO is a lot like a frontier. And Google would love you to think in terms of good and evil, but what we’re talking about today is the people who sort of stand in the middle.

The middle is a little shakier ground than most, especially after the most recent changes to one of our favorite grey hat devices: PBNs.

How To 4x Organic Traffic In 6-Months Using Pure SEO Basics

May 21January 14 by Mario Deal

Forward from Matt Diggity:

This month’s guest post is from Mario Deal.

I’ve known him for quite some time being in various Facebook groups and private Skype masterminds.

Mario always came across as a clever SEO – a guy who knows how to push the needle in the SERPs.

Thus I was very excited when he said he wanted to share a success story with a high-profile client site.

In this article, you’re going to learn the exact onsite and offsite SEO plays Mario made to 4x this website’s organic traffic.

Grab your popcorn…

Table of Contents

7 Ways to Future-Proof your Outreach Efforts

January 3December 12 by Peter King

With Google constantly adapting the search algorithm it means you not only need to be thinking about what are the best SEO practices right now but also, you need to keep an eye on where Google seems to be heading. For example, as a community, we’ve known that mobile first indexing was going to be …

Case Study: A 2-step Strategy for Getting Sites Unstuck

February 10November 12 by Tom De Spiegelaere

Foreward by Matt Diggity:In a moment, I’m going to pass the mic over to Tom De Spiegelaere. You may have met him before when I interviewed him about his journey from client to affiliate SEO. If you haven’t heard it, check it out. Tom is a heavy hitter in affiliate SEO these days and member of …

7 Mistakes Agencies Make With Outreach

June 23September 2 by Matt Diggity

As an agency, your profit margins are constantly being squeezed. You have fixed overheads to manage and every process needs to be optimized to deliver the best ROI. Everything matters with SEO but especially outreach. If not properly managed, it has the capacity to end up being a resource drain. Outreach is also constantly changing. …