AI platforms like ChatGPT and Perplexity, while still on the newer side, have been around long enough for savvy marketers like us to figure out how they work behind-the-scenes. We’ve been running tests and experiments on LLM-powered search tools for a long time now, and we’ve learned lots of interesting things about AI search optimization. … Continued
There’s no doubt that premium backlinks positively impact organic search rankings on Google. However, can the same be said for Gemini, Google’s large language model (LLM) that powers its AI Overviews? In the same vein, do other LLM-powered search tools like ChatGPT and Perplexity appreciate premium backlinks? The answer is yes, although LLMs value backlinks … Continued
Google’s generative AI Overviews (AIOs) have completely shaken up its search results, and they’re becoming more prevalent at an extremely rapid pace. This has made learning how to rank in AI Overviews an absolute necessity for search marketing. Here’s why. In January 2025, research showed they appeared for just 6.59% of Google desktop searches. In … Continued
The introduction of Google’s AI Overviews has sent shockwaves through the SEO world. Click-through rates are down, zero-click searches are up, and both are redefining how brands market themselves through Google. However, it’s not just Google that’s changing; AI is transforming the entire search experience. LLM-powered tools like ChatGPT and Perplexity are increasing in popularity … Continued
In recent years, car dealerships have faced a wave of challenges. Slow economic growth and high interest rates have curbed consumers’ buying power. This, combined with an increase in vehicle supply has put downward pressure on vehicle prices. And changing consumer preferences to shop and buy cars online has made it harder than ever to … Continued
The global architecture industry is expected to reach $474 billion by 2027. But with millions of architects worldwide and over 69,000 architectural firms in the U.S. alone, competition is fierce. Traditionally, architecture firms relied on word-of-mouth referrals and reputation but today, potential clients search online for architectural services. If your website isn’t optimized for search … Continued
Search engine optimization (SEO) is crucial for restaurants. The top three search results receive over 68% of all clicks on a Google Search page. So, if your restaurant isn’t ranking, you’re missing out on a massive opportunity to attract more customers. If you want to beat third-party food delivery apps, boost your rankings, and get … Continued
SEO matters to nonprofits just as much as it does for businesses. More organic traffic means greater awareness, more volunteers, and—most importantly—more donations. In fact, organic traffic generates 44% of all nonprofit website visits. However, many nonprofits lack the budget or resources to invest in SEO. Instead, SEO often becomes the responsibility of busy marketing … Continued
Having an online presence is crucial for any business, and fitness gyms are no exception. While there are many options available to promote your gym, search engine optimization (SEO) is key to ensuring your facility stands out online, especially in such a competitive industry. The number one result in Google search engine results pages (SERPs) … Continued
When people need family law services, their first port-of-call is usually a Google search. The problem is, if your firm doesn’t appear on page one of the results, then you’ll get very few of these potential clients. But your competitors who invested in SEO will. This guide explains everything family law firms need to know … Continued
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