Optimizing your link profile is necessary whether you’re working with a new SEO client or just acquired an existing website. Yet, it can be difficult to know where to start, especially for sites with thousands of existing links. Jumping in blind is never a good idea, so always kick things off with a backlink audit. … Continued
You’ve probably looked for a new restaurant to try on Yelp or checked Angi to find a reliable plumber. Well, the sites listed in these types of directories didn’t get there by accident. Enter local citation building, an SEO tactic where you list your business’s NAP (name, address, and phone number) and sometimes other information … Continued
A healthy backlink profile is an absolute must for maintaining top search rankings, especially in the wake of Google’s infamous March 2024 Core Update. Unnatural links aimed at manipulating search rankings can land you manual penalties, ruining your SEO through lost rankings, dips in organic traffic, and even disappearing from the SERPs. That’s why it’s … Continued
Affiliate marketing is a booming industry with a staggering market value of over $17 billion in 2023. The growth trajectory of this marketing strategy is remarkable, as it is projected that affiliate marketing spending will reach approximately $13 billion this year. It comes as no surprise that affiliate marketing has become an integral part of online commerce, … Continued
Most SEOs have their own approach to outreach or whitehat link building; however, most SEOs will also agree that the goal of outreach is to acquire link placements (from real blogs and websites with authority and traffic) that will move the needle, as cost-effectively as possible. As with everything in SEO it’s about your ROI. … Continued
Foreword by Matt Diggity There’s a lot of confusion around ranking aged domains.. Sometimes they work great and they get you a quick edge over using a brand new domain. And sometimes they fail miserably. Constantin Oesterling is a member of The Affiliate Lab since the beginning and is one of the top contributing members. He’s about … Continued
Google’s algorithm updates around 500 to 600 times each year, and that means that SEO best practices are constantly changing. That’s one reason it is vital that you regularly monitor key SEO metrics to ensure that your website is properly optimized for ranking. SEO metrics let you see what is working and what needs adjustment. … Continued
You’re going to have to learn how to put together great outreach teams if you want to build strong links and develop valuable relationships with the other people in your niche. If you’ve tried putting good outreach teams together before, I don’t have to tell you that it’s not that easy. Trust me, I … Continued
Any SEO worth their salt knows that guest posting is one of the best ways to network with others in the industry, tap into a wider audience, and earn some valuable backlinks to your own site. But despite its importance, many marketers are failing at the first crucial step of guest blogging: reaching out … Continued
If you want to rank a site one of the most difficult issues is how to get high-quality backlinks. Although some people say they can rank a site with no links, that’s not exactly true. You can rank new pages of a site without actively seeking links IF you already have a huge, established … Continued
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