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Is It Safe To Buy Backlinks In 2024?
Should you buy backlinks? In the world of search engine optimization (SEO), this is a controversial and confusing question. Google says you shouldn’t buy backlinks. But lots of people do. Some websites buy backlinks and successfully boost their search engine rankings. But others have seen their traffic crash after being at the receiving end of … Continued
How to Make a Press Release SEO-Friendly
Press releases and public relations go hand-in-hand, and that goes for both digital PR and traditional PR. Whether you’re going through digital channels or print press, you still need a way to share newsworthy events happening at your business with the public – hence the need for press releases. When shared online, a press release … Continued
How to Create a Digital PR Campaign
Public relations (PR) has always been about building brand awareness and managing reputations, so it’s no surprise that it translated so well to the digital space. Whereas traditional PR was all about getting your brand mentioned in print media, digital PR focuses on raising awareness through digital media, such as: Online publications Blogs Social media … Continued
PR Backlinks How to get Press Links From Journalists
Which backlink would you rather have: one from a virtually unknown business directory or a link from a major news publication like The Wall Street Journal (WSJ)? The choice is obvious, as WSJ’s domain has far more ranking power and influence than an obscure directory. Links from news publications, online magazines, and journalists are known … Continued
How to Do a Backlink Audit on Any Website in 6 Steps
Optimizing your link profile is necessary whether you’re working with a new SEO client or just acquired an existing website. Yet, it can be difficult to know where to start, especially for sites with thousands of existing links. Jumping in blind is never a good idea, so always kick things off with a backlink audit. … Continued
How to Build Local Citations to Improve Online Visibility
You’ve probably looked for a new restaurant to try on Yelp or checked Angi to find a reliable plumber. Well, the sites listed in these types of directories didn’t get there by accident. Enter local citation building, an SEO tactic where you list your business’s NAP (name, address, and phone number) and sometimes other information … Continued
The Ultimate Digital PR Guide for Beauty Brands
Public relations (PR) has always been integral to the beauty industry, especially for getting the word out about new brands and products. In the past (think pre-internet), the beauty PR game revolved around networking with journalists from influential beauty and fashion magazines to secure brand mentions, features, and reviews. Currently, most of these publications have … Continued
How to Disavow Backlinks in Google Search Console
A healthy backlink profile is an absolute must for maintaining top search rankings, especially in the wake of Google’s infamous March 2024 Core Update. Unnatural links aimed at manipulating search rankings can land you manual penalties, ruining your SEO through lost rankings, dips in organic traffic, and even disappearing from the SERPs. That’s why it’s … Continued
Everything You Need to Know About Niche Edits in 2024
Niche edits are simply a form of link building that are used by website owners to attract more visitors and promote business growth through search engine optimization techniques. In fact, only 22% of content published on the internet will be linked back more than once, which means there is so much untouched potential! In the realm of … Continued
How To Use HARO To Get Backlinks & Increase Your Website’s Authority
In the increasingly competitive landscape of modern SEO, obtaining high-quality backlinks has become a challenging task. However, there is a solution that stands out among the rest: HARO (Help a Reporter Out) links. These links have emerged as one of the most effective methods for acquiring authoritative backlinks from well-established publications. In fact, the worth … Continued