Whether you’re optimizing for AI visibility or organic search rankings, editorial mentions create stronger authority signals than basic link placements. This is especially true for AI-driven search systems like Google’s AI Overviews, ChatGPT, and Perplexity, since they emphasize narrative and entity-level signals. Editorial mentions have what simple link placements don’t: Semantic depth Contextual value Narrative … Continued
AI search systems only surface brands they consider trustworthy, but how do you build that trust? Is it like traditional SEO where link equity and logarithmic authority scores reign supreme? The answer to that question is a definite no. Since LLMs are sophisticated enough to understand meaning, context, and relevance, they don’t need to rely … Continued
If you want link equity that actually influences citations from AI systems, you need editorial backlinks. AI search models only cite the most trustworthy sources, and building editorial backlinks is one of the most effective ways to generate trust for your brand. For instance, a backlink from a large, high-authority news or media site is … Continued
For many years, tiered link-building provided a way to strengthen the authority of your best backlinks, but does it improve visibility in AI search? The answer is a bit complicated. While the classic tiered link-building system is mostly obsolete, the logic behind it remains relevant and actually informs modern authority strategies. To be clear, generative … Continued
There’s a ton of talk online about how AI search forced brands to prioritize contextual relevance over DA/DR scores when building links. Here’s what most people are missing, though. Top-level marketers were already focusing on quality and contextual relevance years before AI Overviews and ChatGPT. Google’s algorithm had long been able to identify irrelevant backlinks, … Continued
Proper backlink management is paramount in 2025. Even if you’ve completely adjusted your link-building strategy to appeal to LLMs alongside search algorithms, you still need to know how to manage your backlinks. Neglect the links you’ve built, and you’ll inevitably wind up with: Broken links Links you should disavow Too many anchors of the same … Continued
If you want LLM-powered tools like ChatGPT to cite your content and recommend your brand, you need to build strong editorial trust. LLMs are able to reason through language, so they operate a lot like a researcher or journalist. Instead of only focusing on technical authority signals like DA/DR scores and link volume, AI search … Continued
There are dozens of AI-powered link-building tools out there, but which are actually worth the investment? That’s the question we’re going to answer today. At this point, we’ve tried out countless AI link-building tools, and we’ve learned what works and what doesn’t. Right off the bat, we should tell you that any tool promising to … Continued
In the realm of AI search, brand mentions have become a valuable commodity for marketers eager to get their brands cited by tools like ChatGPT. This is because, for LLM-powered search tools, brand mentions serve the same role as backlinks do to search algorithms. They’re trust-builders that influence which sources get summarized and cited on … Continued
Since link-building can be incredibly time-consuming and challenging, it’s no wonder that so many marketers want to automate it with AI tools. However, most AI-powered link-building tools either: Miss the mark entirely Require too much human oversight to actually save time That’s not to say that there aren’t high-quality AI tools out there that will … Continued
