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The Real Impact of Citation Quality on AI Search

Corey Batt

AI search systems like ChatGPT, Google’s AI Overviews, and Perplexity treat citation trustworthiness as a…

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SEO

The Real Impact of Citation Quality on AI Search

By Corey Batt

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AI search systems like ChatGPT, Google’s AI Overviews, and Perplexity treat citation trustworthiness as a vital trust and ranking signal.  In this context, citations refer to backlinks and third-party brand mentions.  Citation quality directly impacts AI outputs, as not all brand endorsements are treated equally.  In fact, low-quality citations can actually harm your visibility, so … Continued

SEO

Why AI Rewards Brands with News Coverage 

By Corey Batt

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To AI search models, news authority is the ultimate contextual endorsement for a brand. Here’s why.  Popular news outlets act as trust anchors for humans and search systems because they: Use editorial oversight from real humans (editing, fact-checking, corrections, and legal exposure)  Have temporal relevance (i.e., the content is fresh)  Neatly structure articles (headlines, subheadings, … Continued

SEO

Editorial Mentions vs. Simple Link Placements: What Actually Builds Authority 

By Corey Batt

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Whether you’re optimizing for AI visibility or organic search rankings, editorial mentions create stronger authority signals than basic link placements.  This is especially true for AI-driven search systems like Google’s AI Overviews, ChatGPT, and Perplexity, since they emphasize narrative and entity-level signals.  Editorial mentions have what simple link placements don’t: Semantic depth  Contextual value  Narrative … Continued

SEO

How AI Decides Which Brands to Trust 

By Corey Batt

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AI search systems only surface brands they consider trustworthy, but how do you build that trust? Is it like traditional SEO where link equity and logarithmic authority scores reign supreme? The answer to that question is a definite no.  Since LLMs are sophisticated enough to understand meaning, context, and relevance, they don’t need to rely … Continued

SEO

Why Editorial Links Matter More in AI Search 

By Corey Batt

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If you want link equity that actually influences citations from AI systems, you need editorial backlinks.  AI search models only cite the most trustworthy sources, and building editorial backlinks is one of the most effective ways to generate trust for your brand.  For instance, a backlink from a large, high-authority news or media site is … Continued

SEO

Tiered Link-Building in 2026: Outdated Tactic or Useful Strategy?

By Corey Batt

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For many years, tiered link-building provided a way to strengthen the authority of your best backlinks, but does it improve visibility in AI search? The answer is a bit complicated.  While the classic tiered link-building system is mostly obsolete, the logic behind it remains relevant and actually informs modern authority strategies.  To be clear, generative … Continued

SEO

Contextual Link-Building: Still King in an AI-Powered SERP?

By Corey Batt

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There’s a ton of talk online about how AI search forced brands to prioritize contextual relevance over DA/DR scores when building links.  Here’s what most people are missing, though.  Top-level marketers were already focusing on quality and contextual relevance years before AI Overviews and ChatGPT.  Google’s algorithm had long been able to identify irrelevant backlinks, … Continued

SEO

Backlink Management for 2025: Indexing, Disavows, and What Google Still Ignores 

By Corey Batt

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Proper backlink management is paramount in 2025.  Even if you’ve completely adjusted your link-building strategy to appeal to LLMs alongside search algorithms, you still need to know how to manage your backlinks.  Neglect the links you’ve built, and you’ll inevitably wind up with: Broken links  Links you should disavow  Too many anchors of the same … Continued

SEO

Digital PR & AI SEO: Why Editorial Trust is the New Ranking Signal 

By Corey Batt

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If you want LLM-powered tools like ChatGPT to cite your content and recommend your brand, you need to build strong editorial trust. LLMs are able to reason through language, so they operate a lot like a researcher or journalist. Instead of only focusing on technical authority signals like DA/DR scores and link volume, AI search … Continued

SEO

Using AI to Build Links: What Works, What Gets You Ghosted, and What’s a Waste of Time

By Corey Batt

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There are dozens of AI-powered link-building tools out there, but which are actually worth the investment? That’s the question we’re going to answer today. At this point, we’ve tried out countless AI link-building tools, and we’ve learned what works and what doesn’t.  Right off the bat, we should tell you that any tool promising to … Continued

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  With Google constantly adapting the search algorithm it means you not only need to be thinking about what are the best SEO practices right now but also, you need to keep an eye on where Google seems to be heading. For example, as a community, we’ve known that mobile first indexing was going to … Continued

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By Corey Batt

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Are your in-house marketing campaigns failing to achieve your goals for business growth? Then you’ll likely find more success if you outsource your marketing to a professional agency.  After all, marketing activities are time-consuming and demand a lot of resources, which is a lot to contend with for small-to-medium-sized businesses.  Even larger businesses sometimes choose … Continued

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By Matt Diggity

  You may have heard that infographic can be a great tool for SEOâ€Ļ five years ago. But their usefulness is still very powerful today, if you know what you’re doing with them. We ran a poll in the Affiliate SEO Mastermind Facebook group, asking members how they are utilizing infographics in today’s SEO landscape. The … Continued

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