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Why Editorial Links Matter More in AI Search 

Corey Batt

If you want link equity that actually influences citations from AI systems, you need editorial…

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SEO

Why Editorial Links Matter More in AI Search 

By Corey Batt

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If you want link equity that actually influences citations from AI systems, you need editorial backlinks.  AI search models only cite the most trustworthy sources, and building editorial backlinks is one of the most effective ways to generate trust for your brand.  For instance, a backlink from a large, high-authority news or media site is … Continued

SEO

Tiered Link-Building in 2026: Outdated Tactic or Useful Strategy?

By Corey Batt

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For many years, tiered link-building provided a way to strengthen the authority of your best backlinks, but does it improve visibility in AI search? The answer is a bit complicated.  While the classic tiered link-building system is mostly obsolete, the logic behind it remains relevant and actually informs modern authority strategies.  To be clear, generative … Continued

SEO

Contextual Link-Building: Still King in an AI-Powered SERP?

By Corey Batt

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There’s a ton of talk online about how AI search forced brands to prioritize contextual relevance over DA/DR scores when building links.  Here’s what most people are missing, though.  Top-level marketers were already focusing on quality and contextual relevance years before AI Overviews and ChatGPT.  Google’s algorithm had long been able to identify irrelevant backlinks, … Continued

SEO

Backlink Management for 2025: Indexing, Disavows, and What Google Still Ignores 

By Corey Batt

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Proper backlink management is paramount in 2025.  Even if you’ve completely adjusted your link-building strategy to appeal to LLMs alongside search algorithms, you still need to know how to manage your backlinks.  Neglect the links you’ve built, and you’ll inevitably wind up with: Broken links  Links you should disavow  Too many anchors of the same … Continued

SEO

Digital PR & AI SEO: Why Editorial Trust is the New Ranking Signal 

By Corey Batt

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If you want LLM-powered tools like ChatGPT to cite your content and recommend your brand, you need to build strong editorial trust. LLMs are able to reason through language, so they operate a lot like a researcher or journalist. Instead of only focusing on technical authority signals like DA/DR scores and link volume, AI search … Continued

SEO

How Brand Mentions Work in AI Search (And Where to Earn Them) 

By Corey Batt

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In the realm of AI search, brand mentions have become a valuable commodity for marketers eager to get their brands cited by tools like ChatGPT.  This is because, for LLM-powered search tools, brand mentions serve the same role as backlinks do to search algorithms. They’re trust-builders that influence which sources get summarized and cited on … Continued

SEO

AI Link-Building Tools We Actually Use (And Why Most Fall Short) 

By Corey Batt

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Since link-building can be incredibly time-consuming and challenging, it’s no wonder that so many marketers want to automate it with AI tools.  However, most AI-powered link-building tools either: Miss the mark entirely  Require too much human oversight to actually save time  That’s not to say that there aren’t high-quality AI tools out there that will … Continued

SEO

Our AI Search Playbook: What’s Actually Working in 2025

By Corey Batt

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AI platforms like ChatGPT and Perplexity, while still on the newer side, have been around long enough for savvy marketers like us to figure out how they work behind-the-scenes.                  We’ve been running tests and experiments on LLM-powered search tools for a long time now, and we’ve learned lots of interesting things about AI search optimization. … Continued

SEO

Do Premium Links Influence AI Rankings? Here’s What We’ve Seen

By Corey Batt

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There’s no doubt that premium backlinks positively impact organic search rankings on Google.  However, can the same be said for Gemini, Google’s large language model (LLM) that powers its AI Overviews? In the same vein, do other LLM-powered search tools like ChatGPT and Perplexity appreciate premium backlinks? The answer is yes, although LLMs value backlinks … Continued

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Outreach Strategy

7 Ways to Future-Proof your Outreach Efforts
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By Peter King

  With Google constantly adapting the search algorithm it means you not only need to be thinking about what are the best SEO practices right now but also, you need to keep an eye on where Google seems to be heading. For example, as a community, we’ve known that mobile first indexing was going to … Continued

Tips & Tricks

How Many Internal Links Per Page
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By Corey Batt

SEO experts agree that improving your internal link structure will boost your rankings in Google. What exactly are Internal links? They are a form of hyperlinks that point to pages on the same domain. These types of links are different from external links, which backlink to pages on other domains. Instead, internal links go to other … Continued

Tips & Tricks

Top 10 Reasons to Outsource Your Marketing
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By Corey Batt

Are your in-house marketing campaigns failing to achieve your goals for business growth? Then you’ll likely find more success if you outsource your marketing to a professional agency.  After all, marketing activities are time-consuming and demand a lot of resources, which is a lot to contend with for small-to-medium-sized businesses.  Even larger businesses sometimes choose … Continued

Tips & Tricks

The Ultimate Infographic on Infographics (for SEOs)
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By Matt Diggity

  You may have heard that infographic can be a great tool for SEO… five years ago. But their usefulness is still very powerful today, if you know what you’re doing with them. We ran a poll in the Affiliate SEO Mastermind Facebook group, asking members how they are utilizing infographics in today’s SEO landscape. The … Continued

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