How to Choose a Link Building Agency (Without Getting Burned)
Corey Batt
More than half of SEO professionals outsource at least part of their link building. According…
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Link Building
How to Choose a Link Building Agency (Without Getting Burned)
More than half of SEO professionals outsource at least part of their link building. According to a survey of 518 SEO practitioners by Editorial.link, 56% outsource at least some of it, and the ones who’ve been burned by the wrong agency tend to have a very similar story: impressive-sounding promises, a convincing pitch, then a … Continued
Link Building
Why Link Quality Matters More Than Ever for AEO
Link quality has always mattered in SEO. But for most of its history, “quality” was defined by a fairly simple set of metrics: domain rating, traffic, topical relevance, dofollow status. A high-DR link from a relevant site was a quality link. A low-DR link from an unrelated site was not. AEO changes that definition in … Continued
SEO
How to Rank in AI Overviews: What the Data Shows
Most conversation about AI Overviews focuses on the fear side: clicks are down, zero-click searches are up, and traditional rankings mean less than they used to. All of that is true. But the more useful question isn’t “what am I losing?” It’s “what does it actually take to get cited?” Over the past 12 months, … Continued
Link Building
Black Hat Backlinks: What They Are, The Risks, and the Legit Alternatives
If you’ve spent any time in SEO communities, you’ve seen the debate: black hat link building is risky, sure, but does it actually work? Some people swear by it. Others have the manual action emails to show exactly why they stopped. Here’s the honest answer: some black hat tactics have worked, for some sites, for … Continued
Link Building
Link Building for Ecommerce: How Online Stores Build Authority
If you’re running an ecommerce store and wondering why your competitors outrank you despite having similar products and prices, links are almost certainly part of the answer. Here’s the thing: ecommerce is one of the most competitive spaces in SEO. You’re not just competing with other stores in your niche. You’re competing with product aggregators, … Continued
SEO
Content Refresh Strategy: How to Update Old Content for SEO and AI
You’ve got blog posts from 2020 sitting on page 2. Traffic is trickling. Rankings dropped. And you’re staring at a blank doc wondering if you should just write something new. Here’s the thing: that older content isn’t dead. It just needs a refresh. A solid content refresh strategy can recover lost rankings, push underperforming posts … Continued
Link Building
How to Do a Link Gap Analysis (Step-by-Step Guide)
Most Link Building Campaigns Skip This Step You’ve got a link building budget. You know backlinks matter. So you pick a tactic, reach out to a few sites, and wait to see what sticks. Here’s the problem: you’re shooting in the dark. Without a link gap analysis, you don’t know which sites have the most … Continued
Outreach Strategy
Digital PR for Link Building: How Earned Media Builds Rankings and AI Citations
If you’ve been building links for any amount of time, you’ve probably noticed that not all backlinks are created equal. A link from a DR 30 niche blog and a link from a DR 75 news publication both count as “one backlink,” but their impact on your rankings couldn’t be more different. Digital PR is … Continued
Content
What Is AEO in Marketing? Answer Engine Optimization Explained
If you manage a marketing budget in 2026, you have probably noticed something uncomfortable happening at the top of your funnel. The discovery layer, where potential customers first encounter your brand, has quietly split in two. Half of it still runs through traditional search. The other half now runs through AI. Users are asking ChatGPT … Continued
Link Building
The Ultimate Link Building Plan for 2026: Strategy, Execution, and Scaling
Most businesses that invest in link building don’t actually have a link building plan. They have a budget. They have a vague sense that backlinks matter. And they have a list of tactics they’ve picked up from blog posts and conference talks over the years. But a plan? A real, documented strategy that connects link … Continued
Most Popular Posts
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With Google constantly adapting the search algorithm it means you not only need to be thinking about what are the best SEO practices right now but also, you need to keep an eye on where Google seems to be heading. For example, as a community, we’ve known that mobile first indexing was going to … Continued
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SEO experts agree that improving your internal link structure will boost your rankings in Google. What exactly are Internal links? They are a form of hyperlinks that point to pages on the same domain. These types of links are different from external links, which backlink to pages on other domains. Instead, internal links go to other … Continued
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Are your in-house marketing campaigns failing to achieve your goals for business growth? Then you’ll likely find more success if you outsource your marketing to a professional agency. After all, marketing activities are time-consuming and demand a lot of resources, which is a lot to contend with for small-to-medium-sized businesses. Even larger businesses sometimes choose … Continued
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You may have heard that infographic can be a great tool for SEO… five years ago. But their usefulness is still very powerful today, if you know what you’re doing with them. We ran a poll in the Affiliate SEO Mastermind Facebook group, asking members how they are utilizing infographics in today’s SEO landscape. The … Continued
Outreach Strategy
7 Ways to Future-Proof your Outreach Efforts
By Peter King
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Top 10 Reasons to Outsource Your Marketing
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The Ultimate Infographic on Infographics (for SEOs)
By Matt Diggity